From Birth to Business

Deanna is the founder of Lingo the Flamingo, a natural rubber teether thoughtfully designed without holes to prevent mould and bacteria build-up. She began developing Lingo while on maternity leave with her son, during a period of deep grief following the sudden loss of her mother and her stillborn daughter. What started as a way to channel that heartbreak into something meaningful has grown into...

Imogen is the founder of jeanie baby, a premium stainless steel baby tableware brand created after she started solids with her first born. With so much noise in the feeding space and growing concerns around silicone, plastic and bamboo alternatives, Imogen set out to design a safer, more durable option for everyday mealtimes.  In this episode, Imogen takes us through the journey of bringing j...

After more than a decade in agency life, Victoria found herself facing a very different kind of brief once she became a mother. Her toddler refused to wear shoes, despite her investing in well known brands, and that daily battle led her to question how children’s footwear was being designed in the first place. That question became Little SOHLS, a children’s shoe brand built around healthy foot dev...

Living with chronic pain while carrying her children led Laura Campbell to question why baby carriers were so often uncomfortable, impractical and short lived. What started as a personal frustration became Hackerlily, a thoughtfully designed, doctor approved baby carrier and bag created to support parents properly through everyday use. In this episode, Laura shares what it really took to bring the...

Anna Babidge is the founder of Earthlings United, a kids clothing brand created from a desire to reduce waste and design clothes that truly fit for longer. Inspired by watching her children quickly outgrow their wardrobe, Anna set out to create timeless essentials that adapt across multiple growth stages. What began as a single pair of well-loved shorts becoming the prototype for her first product...

Beck’s journey to launching WriggleBum, a harness designed to make nappy changes quicker, easier, and less stressful for both babies and parents, began during her maternity leave. Frustrated by the challenge of changing her own wriggly baby, she visited multiple baby stores in search of a solution, only to find that nothing met her needs. Turning to online mothers' groups for insight, she validate...

Sally Grice is the visionary founder of Lacevo, a brand dedicated to transforming the breastfeeding experience for modern mothers. With nearly two decades of product development and manufacturing experience, Sally is a seasoned business owner who faced a significant challenge when she returned to work just two weeks after giving birth to her second child. Frustrated by inadequate pumping options,...

Samantha Waterhouse's journey as the founder of Hello Samah, a hub for summer essentials, commenced with a longing for the freedom of self-employment. The inspiration for her business struck during lockdown's peak, prompted by her friend's disappointing encounters with inflatable pools. Sam saw an opportunity to create something better – a smaller, sleeker, and higher-quality version. This idea pr...

Jasmine created her product-based business Buggalugs to solve a problem she was very familiar with, constantly losing her baby's dummy to the unhygienic depths of her nappy bag. After extensive research she failed to find an eco-friendly, sustainable and non toxic universal pacifier case that met her needs—so she created her own.  After a long two year development journey, Jasmine s...

Renata Cruice founded her bohemian-inspired baby brand, Charlie Helena Collection, based on a solid understanding of her ideal customer and their needs. Committed to creating a product-based business that was not only beautiful and low tox but one that was kind on the wallets of every family. In this episode Renata details how she used market research to inform her first five products, her savvy d...

Belinda Appleby has built a wildly successful business off the back of her signature product—an organic infant sleep wrap made from Australian wool. She is the founder of Bundl, a mother of three and a true testament to the power of perseverance.  In this episode Belinda shares the exact moment with her firstborn that she discovered a gap in the market and how the product idea swirled in her...

Kellee Eriksson is the founder of Little Human® Linens and epitomises the phrase ''a wealth of knowledge'' when it comes to marketing a product based business.  In this episode we hear how her story actually begins as an Emergency Nurse for 10 years before starting her ecommerce brand by accident. How she initially sewed and sold her waterproof fitted sheets all over the world via Etsy, tappi...

Kate Murray wears many hats. She's a mother of three, practicing naturopath and founder of Mère Botanicals—a destination for all natural and organic birth products.  In episode 04 we hear how Kate's second pregnancy led her to create a birth kit prototype that was met with an overwhelming demand from her naturopath community. Completely blown away by the appetite and the realisation she'd dis...

Dana and Hayley are co-founders of Little Myrtle and very dear friends who finish each other's sentences.  In this episode we hear about how their beautiful business is a creative outlet amongst the craziness of being a mum. Their desire to create a luxurious, organic, low tox product that really meant something to the both of them. And how they found a gap in the market for hi...

Charlotte Chambers is a mother of two boys and the co-founder of mumamoo, an Australian made infant formula and toddler milk. In today's episode we chat about Charlotte's experience starting a brand with three other friends, how they secured 200 retail stores before launch and ways they're leaning into the ecommerce side of the business with subscriptions, a model often used for toilet paper and c...

Like many other soon-to-be mums, I have spent the last 8 months bingeing birth stories, completely consumed by the experiences of other women as I look down the barrel of my own. But as my due date gets closer and closer, I have started to wonder— where to from birth stories? From nesting and buying products for my own baby, I have stumbled across many brands that were started by Australian women...