Frictionless Marketing

Jordan Silbert is the founder and CEO of Q Mixers, the premium brand of cocktail mixers. The idea for the company came to him while he was drinking top-shelf gin mixed with low-quality tonic with friends and asked himself, “Shouldn’t my tonic be as good as my gin?” Next came years of experimenting before he devised the perfect blend of high-quality ingredients and ample carbonation that became the...

“Let's all work together to find a solution, as opposed to figuring out what this person did wrong, or that person did wrong. There's no time for that anymore. People are dying, and we have to find the solutions.”  Ray Kerins is senior vice president of corporate affairs for Bayer US.  Ray’s current position is the latest in a string of senior communications jobs in the pharmaceutical and li...

Diane Gomez-Thinnes is Worldwide President at Mentor, one of the world’s biggest makers of breast implants for aesthetic and post-surgical breast reconstruction. Diane has been with the Johnson & Johnson company since 2016 and held the title of vice president for U.S. marketing and global strategic marketing before ascending to the role of president in 2019.    Before Mentor, Diane w...

“If you speak to 100 people, a third of them didn't listen, a third of them forgot what you said, and the other third didn't believe you. And so you’ve got to speak, and you’ve got to speak again, and you’ve got to speak again.”  Matt Furman serves as the Chief Communications and Public Affairs Officer at Best Buy, where he’s been since 2012. He’s responsible for communications--internal and exte...

“If calendar year 2020 didn't change the role of comms or enhance the role of comms within your organization, you may be in the wrong organization or the wrong job.”  Paul Cohen joined Visa as Senior Vice President and Chief Communications Officer in 2017, coming from a similar role at PayPal. At PayPal, he spent two years setting up the company’s first corporate communications function and overs...

Jeffrey Kuhlman is Chief Communications and Marketing Officer at Bentley Motors, Inc. Jeff was serving as communications chief for the U.S. arm of the British luxury automobile brand when he added marketing responsibilities in 2016. He reports to the president of Bentley USA as well as the U.K.-based global communications director.   Jeff is an auto industry comms veteran, having worked for s...

“The communicators have to ask the tough questions, but we also have to bring people together, and we have to understand their needs.” Chris Chiames is the Chief Communications Officer of Carnival Cruises.  As CCO, Chris reports directly to Carnival Cruise Line’s President, Christine Duffy. He oversees the company’s internal and external communications, reputation and issues management, and e...

The Luminaries Mentoring Circle is a conversation series on female leadership with Lippe Taylor Founder & Chairwoman, Maureen Lippe and PRovoke Media’s Aarti Shah.  In this series, we invite the industry's most accomplished and respected leaders to provide mentorship and guidance for the industry's rising stars. At a time when PR professionals — especially women — are missing key opportun...

“We can't learn for theory; you have to learn for action, and really not be afraid of risk.”  As President of Kao USA, Karen has overall responsibility for the Japanese consumer product giant’s operations in the Americas and Europe. An 11-year veteran of Kao, Karen previously filled dual roles as General Manager, US Sales, and Marketing and Europe Innovation for the Mass Channel.   Paul Dyer...

"Equity and inclusion, when done well, is a transformative strategy…it should be treated with the same rigor a business would address any challenge.”  Jerilan Greene is the Global Chief Communications and Public Affairs Officer of Yum! Brands, Inc., the parent company of the iconic KFC, Pizza Hut, and Taco Bell brands that also recently acquired fast-casual concept The Habit Burger Grill. Jerilan...

Raja Rajamannar is the Chief Marketing and Communications Officer of Mastercard and the President of its Healthcare division. In the past, Raja has held management positions at multiple Fortune 500 companies, including Unilever, Citigroup, Anthem, and, most recently, Mastercard, where he’s been for the past seven years.  Raja has been named as one of the Top 5 World's Most Influential CMOs by...

Catherine Blades is the SVP, Chief ESG, and Communications Officer of Aflac, a company she’s been at for over six years. Catherine is a PR News Hall of Famer, Forbes' inaugural inductee in the Women in Communications Hall of Fame, a two-time Cannes Lion winner, a 2017 inductee into the PR Week Hall of Femme as well as the first American to win the Relations 4 the Future Medal at Davos.  ...

“Our early employees took a big risk and banded together in what we call today a warrior spirit. It was a matter of ‘we must survive against all odds.’ I think those very early beginnings served as a great foundation for what our culture has become today.” Linda Rutherford began her career at Southwest Airlines in 1992. In the subsequent 28 years, Linda has been a pivotal part of the development o...

Dustee Jenkins is the Head Of Global Communications and Public Relations at Spotify. Dustee joined Spotify in late 2017 from Target, where she spent seven years, culminating in the role of Chief Communications Officer. In addition to being part of PRovoke Media’s Influence 100, Dustee has been Recognized by Mashable as one of 10 Pioneering Women Changing the Field of Communications, and was listed...

“Storytelling is much more a science than an art. But it’s still an art, and it needs to be informed by science, meaning analytics data.”  In today's interview, Lippe Taylor CEO Paul Dyer sits down with Javier Boix, the Head of U.S. Communications at AbbVie to dive into the true meaning of the commonly-used term “storytelling” in the context of communications and analytics. They also look at how...

“Innovation is the lifeblood of our business. It really is. It's not about the ingredients, it’s about keeping our brands top of mind and close at hand and always evolving to suit the ever-changing, ever-evolving needs of the consumer.”  Having joined the company in August 2015, Jon Harris is the Senior Vice President and Chief Communications Officer of Conagra Brands. Prior to Conagra, Jon was t...

“PR is more than press releases. It’s understanding where the audience is so you can share stories that will resonate.”  Welcome to Frictionless Marketing.  Today we’re talking to the Director of PR at Capital One, Sukhi Sahni.  Sukhi was added to The Holmes Report’s Innovator Twenty-Five list of top PR movers-and-shakers, and prior to joining Capital One, Sukhi worked in Communications...

Welcome to Frictionless Marketing. Today, as part of our Influence 100 series in partnership with The Holmes Report, we are speaking to Ken Hong, the Head of Global Corporate Communications at LG. Ken has been at LG for over ten years.  Throughout the course of that time, he has witnessed and led the company through a number of technological and overall changes in the marketing landscape. Ken...

In August of 2019, Lippe Taylor hosted an event called Taking Your Seat at the Table: Strategies for Reaching the C-Suite as a Woman. The centerpiece of the evening was a roundtable discussion on the topic of executive female leadership. The discussion was intended to distill the key lessons each woman learned from their respective rise to seniority and their advice for future generations of femal...

“We're not just going to follow the latest fad out of the door. We need to know that it is really going to provide our consumer a better outcome. We're in the business of science and technology and ultimately better health outcomes for our consumers.”  Chester Twigg is the Global Chief Customer Officer of Johnson and Johnson, and under this title, he oversees J&J’s Global Commercial Strategy...

In this installment of Frictionless Marketing, Paul Dyer interviews Torod Neptune about his ambitious marketing and communications vision for Lenovo. Utilizing Torod’s cogent methodology, listeners will learn how the Chief Communications Officer for Lenovo maintains a consistently effective cross-cultural branding effort. Torod also discusses the challenges of staying relevant as a company, the la...

PayPal’s Senior Vice President of Corporate Affairs, Franz Paasche, sits down with us to discuss the keys to a fully integrated digital communications practice. As part of our Digital Reductionism series with The Holmes Report, we are interviewing the communications leaders behind today’s most influential brands. Our conversations are meant to uncover key learnings about how marketing and communic...

Dan Tarman, Chief Communications Officer of eBay, talks to Lippe Taylor about the power of a brand's purpose in crafting a compelling communications strategy. As part of our Digital Reductionism series with The Holmes Report, we are interviewing the communications leaders behind today’s most influential brands. Our conversations are meant to uncover key learnings about how marketing and communicat...

Welcome to Frictionless Marketing, a new show from Lippe Taylor that feature a series of corporate and creative conversations with CCOs, CMOs, and other executive marketing leaders to discuss today's best-in-class marketing campaigns and frictionless frameworks to help build your brand in an era where advertising is no longer the answer, including behind-the-scenes stories and expert insights to h...