Frictionless Marketing

In this episode of the Frictionless Marketing podcast, host Lori Rubinson, Managing Partner at /prompt and WFAN Sports Talk Radio host, dives into the realm of sports analytics with MLB.com's Mike Petriello. Lori and Mike discuss the often misunderstood role of analytics in sports, especially baseball, addressing common criticisms and explaining how analytics can improve decision-making.  Mik...

In this installment of the Frictionless Medicine mini-series, host Geeta Patel interviews Dr. Nels Carroll , a board-certified cardiothoracic surgeon at Los Robles Health System.  Dr. Carroll discusses his journey from educator to pioneer in robotic thoracic surgery, the role of marketing in engaging doctors, and how he uses technology, data, and collaboration to provide patient-first healthc...

In this Frictionless Medicine bonus episode, you’ll hear from Vipan Nikore , a seasoned physician, technology innovator, and Chief Medical Director at TD Bank.  Vipan shares his journey from being a software developer at IBM to his current roles in the medical and healthcare innovation fields. He discusses his work on Homecare Hub , an innovative project focusing on small, personalized home c...

In this episode of Frictionless Marketing , host Paul Dyer interviews Alex Wagner , Vice President of Public Relations and Brand Experience at Constellation Brands. Alex discusses her extensive career journey, from starting in communications at USC Annenberg to leading global brand communications at Calvin Klein and eventually shaping consumer engagement at Constellation Brands.  She delves i...

In this episode, Dr. Disha Narang joins the podcast to shed light on the significant advancements in GLP-1 medications, their impact on weight management and diabetes, and how media coverage plays a role in shaping public perception. Dr. Narang emphasizes the importance of evidence-based information to combat misinformation and clarifies common misconceptions surrounding GLP-1s and obesity. Highli...

In this episode of Frictionless Marketing , we welcome Jerome Brathwaite , the Global Head of Brand Equity and Marketing for Cetaphil at Galderma . Jerome shares insights from his extensive experience in the beauty and skincare industry, highlighting his role in transforming Cetaphil into a global brand. The discussion covers a range of topics, including the successful Game Time Glow campaign, New...

In this episode of Frictionless Marketing , host Paul Dyer welcomes chats with Amy Atwood , Vice President of Regional Communication and Philanthropy at Takeda Pharmaceuticals . With over 25 years in corporate communications, Amy shares her journey, insights on the evolving pharmaceutical industry, advice for communications professionals, and perspectives on purpose-driven work and DEI.  Toge...

In this episode of Frictionless Marketing , host Paul Dyer welcomes Tanya Wymer , Executive Director of Enterprise Communications at Biogen . Tanya shares her journey from a farming community in Ontario to becoming a leader in corporate communications. She discusses her accolades, such as the CEO Elements Award at Biogen and the Change Communications Global Award at Novo Nordisk, emphasizing her r...

In this episode of Frictionless Marketing , host Paul Dyer sits down with Sri Ramaswami , Vice President of US Pharmaceuticals Communications for GSK , to discuss the challenges faced by individuals with chronic illnesses, particularly lupus.  The conversation centers around the moving story of Salathiel, a young woman diagnosed with lupus right after her high school graduation. Sri emphasize...

We're excited to have Trista Morrison, Chief Corporate Affairs Officer and Chief of Staff to the CEO at Voyager Therapeutics, on our show today. Trista is a seasoned biopharmaceutical executive advisor with over two decades of experience in corporate affairs and stakeholder management. Her career spans a range of significant roles, including Chief Corporate Affairs Officer for Saniona and Vice Pre...

We're pleased to welcome Lynette Jackson, Chief Communications Officer at Siemens AG, to the show. Lynette is an experienced communication professional with a rich history in the industry, including roles at HSBC, David Clarke Associates, TRW Automotive, ABB, and Delphi Technologies. At Siemens, Lynette advocates for the company’s mission to combine the real and digital worlds to address significa...

Today, we're excited to chat with Linda Zink, the Chief Marketing Officer at The Simply Good Foods Company. Linda's illustrious career in the food and nutrition space includes influential roles at Atkins Nutritionals and Quest Nutrition, both of which are now part of Simply Good Foods. Before joining The Simply Good Foods Company, Linda was instrumental in steering marketing and innovation at Whit...

Today, we’re thrilled to speak with Geoff Curtis, the former Executive Vice President of Corporate Affairs and Chief Communications Officer at Horizon Therapeutics. Before his impactful tenure at Horizon, Geoff was a senior vice president at Edelman Public Relations, leading media strategy and execution for a multitude of pharmaceutical, biotech, and medical device clients.  His journey in th...

Today, we're delighted to speak with Brooke McCausland, Director of Brand Marketing at Neurocrine Biosciences. Before joining Neurocrine, Brooke served as senior manager of medical aesthetics at Allergan. Brooke's journey, however, is pretty unique as it intersects the worlds of education and biotech. Brooke spent significant time as a teacher in multiple districts, which instilled in her a deep p...

Glenn Murphy is the Director of Communications at Tune Therapeutics, a company that's seriously pushing the envelope in medical innovation with its focus on epigenetics. Tune Therapeutics is revolutionizing gene therapy by using targeted epigenetic modulation to fine-tune gene expression. If you're not entirely sure what that means, keep listening—it's a fascinating and, I believe, critical innova...

In today's episode, we have a presentation from our CEO, Paul Dyer, which provides insight into Lippe Taylor's unique approach to earned-first healthcare marketing. As the media landscape pivots from traditional editorial teams towards prosumer content creators, the communications function within pharma companies find themselves not only at a pivotal crossroads but also with a unique opportunity t...

Today we’re sitting down with Wendy Goldberg, Chief Communications Officer at iHeartMedia. Wendy's professional journey led her to key marketing roles within various companies, including AOL/Time Warner, Six Flags, and Hearst.  In today's interview, we'll dive into Wendy's multifaceted career, exploring how she became a pioneering figure in the tech world at a time when women in tech were sti...

Welcome to today's episode, where we're joined by Carolyn Wang, the SVP of Global Corporate Communications at Ultragenyx. With a rich background in life sciences that began at Elan Pharmaceuticals, Carolyn has been a key player in WCG's growth and has led BrewLife, a multi-million dollar agency. She’s also held a leadership role at Verily and currently serves on the board of the John Ritter Founda...

Today we're excited to welcome Rob Candelino, the CEO of Radio Systems Corporation, the world's largest dog and cat product supplier with brands like PetSafe, Invisible Fence, Kurgo, SportDOG, and Premier Pet. A member of the Advertising Hall of Fame, Rob is renowned for his focus on purpose-driven branding and deep understanding of consumer insights in product development and marketing. In today'...

Today, we're thrilled to have Martha Boudreau, AARP's Chief Communications & Marketing Officer, joining us for a fascinating conversation. AARP is a nonprofit, nonpartisan organization dedicated to empowering people aged 50 and older to choose how they live as they age, with a strong focus on social change and advocacy. With extensive experience in communications and marketing, Martha has been...

Today, we have the pleasure of hosting Stacy Martinet, the Vice President of Marketing Strategy and Chief Communications Officer at Adobe. With a career spanning across media and marketing, Stacy has had an incredible journey, from her time at The New York Times, where she was part of the team that launched the company's first social media strategy, to her role as Chief Marketing Officer at Mashab...

Today, we have the pleasure of speaking with Laura Lane, Executive Vice President and Chief Corporate Affairs and Sustainability Officer at UPS. Laura is a highly accomplished leader with a storied career that has spanned both the public and private sectors. She has served in roles at Citigroup, Time Warner, and the U.S. Foreign Service, where she played a critical part in trade negotiations and h...

We are thrilled to have Stacey Tank, Chief Transformation Officer at Heineken, in the house today! With a globe-spanning career, including stints in countries like Brazil, Mexico, Canada, Germany, England, France, and Amsterdam, Stacey has held senior positions at leading companies like General Electric, Home Depot, and, of course, Heineken. Stacey also founded Our Happy Place, a non-profit organi...

We are thrilled to have Jennifer Davis, the Senior Vice President of Corporate Affairs at Dell Technologies on the show today. Jennifer, also known as JJ, has spent over 20 years at Dell collectively and currently oversees all aspects of Global Communications and Corporate Social Responsibility. JJ started her public relations and public affairs career at the Arkansas Office of the Governor and ha...

Today, we have Beatriz Perez: Senior Vice President and Chief Communications, Sustainability, and Strategic Partnerships Officer for The Coca-Cola Company. Bea is responsible for managing Coke's commitments to ESG as well as global, external, and internal communications, digital media strategy, and financial and leadership communications. Bea has also been named to various top leaders' lists, incl...