Freelancing, Unfiltered

In this episode of Freelancing Unfiltered, I sit down with Emma Jane, a distinguished storyteller and founder of Common Thread Agency, to explore the underpinnings of successful freelance storytelling. Emma explains why she believes that every single small business owner possesses an innate value that often goes unrecognized, urging them to uncover and articulate their unique narratives. We discus...

In this episode, Ada sits down with Vanessa Contreras, founder of Avrios Media, to talk about: What happens when you chase algorithm tricks instead of understanding your actual audience. Vanessa breaks down why human behavior psychology beats every viral hack, how to turn engagement into actual revenue, and why the most successful creators focus on connection. Together, they get real about: • Why...

Today we’re talking identity crises, stagnancy, originality, and why the online business world feels… weird right now. But more importantly — how creators, freelancers, and service providers can actually thrive through it. We’re breaking down: • Why the creator economy isn’t dying — it’s evolving • How AI “slop,” generic offers, and passive-income clones caused market fatigue • Why niche creators...

In this episode, Ada sits down with Squarespace designer + developer Helen Olivia to talk about: What happens when your website looks gorgeous… but your business is still suspiciously quiet. Helen breaks down the real reason beautiful sites don’t always work, how to build a website that actually supports your goals (not your Pinterest board), and why templates are both massively underrated and wil...

In this podcast, Ada breaks down what happens when your business systems look good on paper but feel awful in practice — like the “Clean Girl” aesthetic but for entrepreneurs. She dives into how to stop building systems for your fantasy self (the one who never gets tired) and start creating ones that actually fit the real you — the one juggling clients, coffee, and real freakin' life. 🎧 Whether y...

Operations wizard and OBM Samantha Valentino Smith joins me to get real about building a business that actually runs — without stealing your evenings. We dig into boundaries that add revenue, systems that buy back time, and what it really looks like to lead with both heart and logic as a homeschooling mom, military wife, and right-hand to high-profile CEOs. You’ll learn • Why “more clients” ≠ more...

What really keeps a business running? In this episode, we look beyond the branding and the viral moments, and take some time to understand the quiet systems that no one sees. In this first episode of Freelancing Unfiltered, Ada sits down with operations expert and OBM Christa Bogumill, founder of Virtual Christa, who has spent more than 14 years helping entrepreneurs scale with systems. Together,...