Fexingo
Freelance Marketing with Fexingo: Independent Marketers, Consulting, and Solo Service Providers
Freelance marketing is a distinct discipline from agency or in-house work. Lucas and Luna examine what actually changes when you're the sole practitioner: pricing without a brand, client acquisition without a sales team, and the emotional toll of feast-or-famine revenue. Each episode centers on a real independent marketer's case — a content strategist who left Ogilvy, a Google Ads consultant who built a $200k practice serving local dentists, the email specialist who charges per subscriber instead of per hour. Lucas pushes on unit economics: how do you calculate your effective hourly rate when...
Be sure to visit the podcast's website and support the creator: www.fexingo.com
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Episodes
How a Freelance Marketer Pivoted from Services to Digital Products 22.05.2026 7:41
In episode 4 of Freelance Marketing with Fexingo, Lucas and Luna explore the strategic pivot from selling time to selling scalable assets. They dig into the story of a freelance marketing consultant who generated $340,000 in 14 months by launching a niche digital product suite — without quitting client work cold turkey. Lucas breaks down the three-phase approach: identifying repeatable client requ...
How a Freelance Marketer Landed Retainers with Zero Cold Outreach 21.05.2026 11:24
In this episode of Freelance Marketing with Fexingo, Lucas and Luna dive into the story of a solo content strategist who built a $120,000 annual recurring revenue stream without sending a single cold email. The guest's method relies on what she calls 'inbound authority stacking'—a system of publishing, guesting, and strategic reciprocity that turned her LinkedIn presence into a lead magnet. Lucas...
How a Freelance Marketer Built a 50K Monthly Retainer 21.05.2026 7:58
Episode 2 digs into a specific case: how former agency strategist Mia Volkov turned a single $2,500 project into a $50,000 monthly retainer within 18 months of going solo. Lucas and Luna walk through the exact playbook—niching down to B2B SaaS mid-stage companies, pricing via value milestones instead of hours, and building a referral loop that replaced cold outreach. They also discuss the hidden c...
The $10 Million Solo Consultant Who Turned Down McKinsey 19.05.2026 8:21
In the debut episode of Freelance Marketing with Fexingo, Lucas and Luna unpack the story of Elena Voss, a former brand strategist at Procter & Gamble who built a solo consulting practice generating $10 million in annual revenue without a single employee. They examine how she used a viral LinkedIn thread on category design to land retainers from three Fortune 500 companies, why she turned down a p...
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