Freelance Business Unlocked

Lucia Jurić is a career consultant on a mission to help 1 million people find a job they love, using the award-winning Predictive Analytics.  Lucia is not only an expert at what she does, but she’s also someone I can call a friend. She helps people find their calling in only 2 hours using the Predictive Analysis Method. If this sounds too good to be true, you have to listen to this episode. W...

Janine Coombes is one of those guests one can interview for ages on all things marketing and coaching. She is extremely knowledgeable and selflessly shares her insights with her audience on LinkedIn, and her new book, Easy Yes, is coming out soon! She shares her journey from corporate life to becoming a successful coach. She discusses the importance of clarity in messaging, the power of coaching,...

Sonita Reese is an entrepreneur helping time-starved entrepreneurs grow and thrive. She’s definitely the right person for the job since she’s been on a life-long journey and realized what truly matters along the way. The lessons she shares are applicable to a wide variety of big and small businesses, as well as to our personal lives. We talked about different personas we assume (corporate versus e...

What do software product management and dog behavior have in common? Well, the answer is — more than you think. This week’s guest, Kelly Cordell-Morris, has a full-time job as a product manager at Siemens Digital Industries Software, and she’s running a side job as a clinical animal behaviorist working with dog owners. She discusses the challenges of balancing a full-time job with her passion for...

HELPFUL LINKS: My newsletter with weekly podcasting insights Episode #46 with Iesha Small: Embracing Career Pivots as Part of Life _______________________________________ Hello and welcome to this week's (solo) episode! As you can tell by the title, today, I'm sharing my thoughts on pivoting as a solo business owner. This is an exciting topic, but it's not all fun and games—it takes effort and per...

This week, my guest Ashley Morris, a podcast consultant, and I dive into the world of podcasting, from discovering a passion for podcasts to the intricacies of hosting, co-hosting, and monetizing a podcast. We discuss common mistakes new podcasters make, the importance of authenticity, and the benefits of collaboration. Ashley shares unique ways to market your podcast effectively, the significance...

If you’re anything like me, you sometimes daydream about publishing your own book, but you never actually tried doing it because of that tiny voice inside your head telling you that you have nothing of value to share, at least not in this format. This is exactly why I brought Vicky Quinn Fraser to the podcast. She is a book writing coach and she has helped dozens of clients get their books out int...

Darren Young is a public speaking coach who truly found his calling after 22 failed attempts (inspiring, isn't it?). Public speaking has always been an indispensable skill, but now, in the age of AI and generic content, it's more important than ever. This is why I love inviting public speaking experts to the podcast, as we can all learn a lot from them and, more importantly, implement what they're...

Filip Fučić is a pricing mentor based in Croatia but active on FIVE continents. Pricing is an evergreen topic, and it's a difficult one to master, especially for freelancers and small business owners. (Myself included.) Filip has worked with lawyers, programmers, designers, and artists—and the problem is always the same. The problem is we're trying to sell to somebody who, almost by definition, ha...

This week, you’re in for a treat as Diane Mentzer is not only a kind and empathetic human, but she’s also on a mission to help CEOs and COOs work together, clarify goals, roles & responsibilities, and strengthen the organizational structure of multi-million-dollar companies. In this conversation, we discuss the intricacies of business operations, focusing on the dynamics between CEOs and their...

Luka Glavaš is a co-founder of Flaster, a Croatian start-up founded in 2020, and in this episode, he talks about the hiccups he and his business partner, Filip Carić have experienced in the last four years. Flaster is a platform for measurable moving advertising that uses taxi vehicles as the surface for branding. They create marketing campaigns that benefit both brands and drivers, with brands ga...

Episode #50! Is that a milestone? Either way, I'm thrilled to be joined by Višnja Željeznjak, an educators' educator based in Croatia. She started her business in 2002 (it's incredible how that's 20+ years ago), initially focusing on website development. Over the years, she transitioned to B2B marketing consulting and eventually started Eduza, her education platform, during the COVID-19 pandemic....

Pamela Perkić, an activist and the main organizer of the ICON Retreat, which she hosts a couple of times a year in Croatia, opens up and shares her experiences on being outspoken online and standing your ground regardless of what others might think. Pamela shares many tips on appearing authentically online and building a community aligned with one's values, which is important for everyone, regardl...

Nenad Kostić, a HubSpot expert based in Croatia, shares some valuable tips on how we can use it to manage our client work efficiently. In this conversation, Nenad discusses his experience with HubSpot and how it has helped him in his business. If you're not yet familiar with this tool, HubSpot is a customer relationship management (CRM) tool that helps businesses organize and manage their data. Ne...

Sarah Silva, a freelance German-to-English chemical translator and a very proactive marketer, shares her journey of starting her own business and how she has been marketing herself for years in a way that feels authentic and makes her go out of her comfort zone as frequently as possible. We discussed topics such as content creation, direct client outreach, the importance of follow-ups, and parenth...

In my opinion, career pivots are such a great topic, but they are not discussed enough in the freelance landscape. This is why I was thrilled to have discovered this week’s guest, Iesha Small, who specializes in career pivots and helps her clients overcome the hurdles they experience along the way. She went through the same thing herself (multiple times, may I add) and is well-equipped to change h...

Joni Sweet is a copywriter and a copywriting coach based in the U.S. She works with some big-name clients, such as National Geographic and Time Magazine. However, Joni keeps it real and openly shares what she struggled with in the past and some of the challenges she’s experiencing now, 13 years into her career. She discusses the challenges of copywriting, including finding creativity, pleasing cli...

Yinka Ewuola, a multi-award-winning business owner, coach, speaker, and business and asset strategist, talks about the topics of money, mindset, finances, cash, and cashflow. She shares her journey and how she became a business strategist helping women create wealth in their businesses and why she's decided to focus on women in particular. Yinka says that we need to understand the relationship bet...

Luca Kozina, a copywriting expert, shares her career journey and transition to self-employment. She started her career in marketing, but writing has always been her No. 1 skill. So luckily, she discovered copywriting! She emphasizes the need to elicit emotions and make copy interesting to persuade readers to take action. She also highlights the importance of understanding the client's tone of voic...

Jessica Lohmann is the founder of Ethical Brand Marketing, a company that helps eco-friendly brands and creatives design their own ethical marketing strategies. Ethical marketing is such a huge topic and is being discussed more widely, and Jessica has the answers. She emphasizes the importance of balancing urgency and scarcity tactics in marketing and encourages conscious decision-making. She beli...

Jenni Gritters is a business strategist and coach for freelancers and solopreneurs based in Oregon, U.S. We talk about various things, but we mostly focus on her coaching journey and what she has seen freelancers struggle with the most (spoiler: it’s the rollercoaster of project availability, imposter syndrome, and money patterns). She encourages freelancers to regularly review their business and...

Nela Dunato is an artist, brand designer, teacher, writer, and speaker based in Croatia. She describes what her process of working with clients looks like, and, in case you were wondering, the first step does NOT include talking about your favorite color or font. Among other things, we talked about the importance of core values, how personal and professional values are intertwined, how we’re “trai...

It is my pleasure to bring you the first episode dedicated entirely to money & investing! Anouk Knuffmann, a female financial empowerment coach, shares her journey from freelancing to coaching and her mission to help women feel confident about building wealth and investing. She discusses the importance of mindset, financial awareness, and the impact of unexpected events on personal finances (h...

In this episode, Filipe Alverca, a Brazilian Portuguese translator, reviewer, and transcreator, digs deep into the topic of creativity. After hearing his presentation at this year's BP Conference (a translation-focused event), I knew I had to invite him to the podcast! Filipe shares practical tips for nurturing creativity, such as changing environments, engaging in physical activity, and writing w...

Eva Feldman, a psychologist from Croatia, talks about tackling difficult topics online, how to put ourselves out there and let our voices be heard, and how to deal with the ever-present impostor syndrome. She explains all of these notions so eloquently, with an emphasis on the constant inner work that is needed in order to show up (in person or online) as authentically as possible. Eva also reflec...