Freelance Business Unlocked

Are you avoiding video because it feels overwhelming, intimidating, or downright awkward? In this week's episode, I’m joined by video expert Justin Vajko, who shares incredibly practical (and surprisingly gentle) advice for freelancers and business owners looking to finally get comfortable on camera. Justin believes that showing up on video doesn’t have to be perfect, but it does need to be consis...

If the thought of follow-ups fills you with dread, stick around because today's guest is going to shift your entire perspective. I’m joined by Reuben Swartz, founder of an anti-CRM system called Mimiran, host of the Sales for Nerds podcast, and an introvert who’s cracked the code and was able to flip the “icky sales cycle” into an enjoyable, productive one. Reuben shares how he turned his own sale...

Freelancers and solopreneurs often launch their businesses in pursuit of freedom—but many quickly discover that “freedom” comes with a side of overwhelm, confusion, and financial stress. In this episode, I’m joined by Sara Bryson, financial strategist and founder of CFOhyeah, who helps small business owners untangle the money side of running a business—without the jargon or judgment. We talk about...

What happens when you combine consistency, curiosity, and a love for human connection? For Slobodan Manić, who goes by Sani, the answer is simple: podcasting. In this episode, Sani shares how he launched his podcast during the pandemic as a way to meet people and build meaningful professional relationships—something that has since evolved into an international platform with nearly 200 episodes. We...

If you think email marketing is just for big brands with massive lists, think again. In this episode, I’m joined by Eman Ismail—email strategist, copywriter, and founder of Eman Copy Co.—who’s on a mission to help freelancers and small business owners use email to grow profitable, sustainable businesses. Eman shares her journey from being unexpectedly laid off to building a thriving freelance busi...

What if you didn’t need to have everything figured out — and could still build a thriving freelance business? In this episode, I’m joined by Joe McKay, a copywriter, ghostwriter, and business coach who helps solopreneurs get better at working ON their businesses. Joe shares how embracing experimentation, following his energy, and leaning into curiosity helped him carve out a fulfilling career that...

What does Disney know about business that most entrepreneurs miss? A whole lot, according to this week's guest, Vance Morris. Vance is a former Disney leader turned entrepreneur who now owns multiple successful home service businesses—and consults with others on how to wow their customers without breaking the bank. In this episode, we explore how systems, creativity, and a little old-school charm...

In this episode, I’m joined by Maël Blivet—an English- and Italian-to-French translator who brings so much more to the table than just language skills. Maël is a relationship builder, a thoughtful communicator, and someone who’s figured out how to make networking feel natural, even as an introvert. If you've ever wondered how to build a sustainable freelance business without relying on cold pitche...

Are you tired of constantly chasing the next client? Struggling to sell your services without feeling pushy? I’m the first to admit that I sometimes struggle with finding clients, pricing my services, or feeling confident about selling. And I have a sneaky suspicion that you occasionally feel the same way, too. This is exactly why my guest today is Bryan McDonald, a seasoned sales expert with over...

Today, I'm joined by my friend Fiona Gray, a translator with a steady and successful solo business — yes, even in today's age of generative AI and machine translation. We dive into the many ways translators can diversify their businesses, build multiple income streams, and create a work life that aligns with their skills and interests. In this conversation, we explore why relying solely on one inc...

In this episode, I sit down with Emily Court, a friend and a super-talented web designer who made a bold career pivot from copywriting to design. We discuss how she transitioned into a new niche, overcame self-doubt, and built a thriving business. Emily talks about: ✅ How she transitioned from journalism and copywriting into web design ✅ The mindset shifts that helped her embrace the pivot ✅ Th...

Email marketing is one of the most powerful tools for turning subscribers into paying clients—but how do you do it without feeling overwhelmed? In this week's episode, I sit down with Simon Town, an email marketing expert who breaks down exactly how to create a high-converting email funnel, even if you’re not a pro copywriter. We discuss why email consistently delivers the highest return on invest...

In this week's episode, I sit down with Vimala Thangaveloo, a former Fortune 500 lawyer turned coach, who helps outsiders harness their uniqueness to build successful, fulfilling careers. Vimala shares her personal journey of transitioning from the corporate world to entrepreneurship and the realizations that led her to embrace her identity instead of conforming to rigid workplace expectations. We...

Jake Stahl is a sales and business development neuro strategist working with individuals from across the world, helping them become better communicators, salespeople, and business owners. As an NLP practitioner, Jake is someone who’s deeply interested in human behavior, why we’re wired the way we are, what makes us tick, and why communication is a muscle we need to practice every single day, wheth...

Belinda Grace Fischer is an English-to-German and German-to-English marketing translator, copywriter, workshop host, and speaker. Belinda and I had a great and, dare I say, intimate conversation about the freelancing wins and struggles, with a focus on freelancer-client relationships. It’s no secret that establishing and maintaining quality relationships is important for business success, but it’s...

I absolutely love welcoming designers to this podcast, especially those who don’t mention colors and fonts within the first 5 minutes. So there’s a spoiler for you: Good design is not ONLY about making things look pretty. Ubaid Ur Rehman knows what makes good design good since he has been working with the top 1% of LinkedIn Creators. He’s very practical and shares tips we can all implement to the...

Julia Ferch is not only a lovely friend of mine, but she's also a German copywriter and translator with a professional background in the media and marketing industry, AND a mother of a toddler daughter (same as me!). In this conversation, we leave no parenting stone unturned; we discuss the challenges and rewards of balancing freelancing with parenthood. We share personal experiences about emotion...

I know, I know, you’ve listened to a bunch of episodes and read a lot about AI by this point, but since AI is here to stay, whether we like it or not, we might as well keep talking about it. Celeste Yamile is an AI expert who has lately niched down and is now focused on serving founders and helping them create custom GPTs. She also regularly hosts AI-related workshops, and this episode is the perf...

Dominik Metličić, an e-mail marketing consultant from Split, Croatia, shares invaluable tips on all things e-mail marketing. He focuses on growing e-mail lists with lead magnets and converting subscribers into paying customers through automated e-mail sequences. He emphasizes the importance of asking questions in e-mails to encourage engagement and build trust with subscribers. Dominik recommends...

Jenni Gritters is a business strategist and coach for freelancers and solopreneurs based in Oregon, U.S. We talk about various things, but we mostly focus on her coaching journey and what she has seen freelancers struggle with the most (spoiler: it’s the rollercoaster of project availability, imposter syndrome, and money patterns). She encourages freelancers to regularly review their business and...

Kelsey Frick is one of those people who simply stand out on social media (in a good way!). I started following Kelsey quite a while ago and I just knew she'd make a great guest and provide valuable content for my audience, so here you go! :) In this conversation, she shares insights and tips for freelancers on balancing personality and expertise in their content, changing attitudes on LinkedIn, le...

Vlad Adrian Iancu is a freelance content writer and copywriter, but unlike most you’ve seen thus far. Why? Well, he’s VERY vocal when it comes to current trends and what he likes and dislikes about the industry, and some of his views might come as a surprise. Vlad shares his journey from a rebellious child to a freelancer, discussing the importance of flexibility in collaboration and the significa...

Samantha Harman discusses her journey from a newspaper editor in a male-dominated industry to becoming a fashion entrepreneur focused on empowering women through personal style. She emphasizes the psychological impact of clothing on self-perception and confidence, the importance of seeking help, and the need for women to embrace their unique styles. Naturally, we also talked about personal brandin...

Some people say SEO is dead. Others disagree wholeheartedly. No matter your camp, you’ll learn something from this conversation. Saša Kordić, an SEO specialist based in Croatia, shares his thoughts on SEO trends in 2025, what we, as small business owners, should keep in mind when it comes to SEO, and how we should go about creating our content. Saša discusses the impact of AI on search results, th...

Jan de Jong, CEO of Webpower Adria, discusses the implementation and benefits of a four-day workweek. He shares how his company introduced the concept and the notable benefits they have experienced, including increased employee satisfaction and productivity. Jan also emphasizes the importance of flexibility and trust in attracting and retaining talent. He highlights the power of e-mail marketing a...