Freedom By Design with Josh and Paula Kerpan

Think about the last time you tried to change something big. Who was beside you? Or did you do it quietly, alone, hoping nobody noticed how scared you were? In this episode of Freedom by Design, Paula gets honest about a topic that's close to her heart and maybe a little controversial: why women and mothers are so quick to judge each other, and so slow to support each other, especially when on...

Most farm and ranch families don't lose the operation because of markets or weather. They lose it in the handoff, because nobody ever got clear on what they were building or why. Josh sits down with John Locke of Nextera Progress, a former Ranching for Profit instructor and the guy Josh calls the Vision Master, to talk about the difference between preserving a legacy and growing one. They get...

Josh and Paula get asked about parenting more than almost anything else — so this week they're answering it straight. The short version: your kids aren't listening to you. They're watching you. Every kid is running an operating system they didn't choose. Before the reasoning part of the mind is developed, there's no filter — everything in their environment goes straight into th...

Most parents try to fix their kids from the outside in — more rules, more lectures, more tips from the last parenting book. It doesn't work, because young kids are almost entirely subconscious. They don't filter what comes in. They absorb it, and it becomes their operating system. In this episode, Josh and Paula talk about raising kids from the inside out: how environment shapes a child's self-ima...

The dream shows up first. The fear shows up right behind it. Most women read that fear as a stop sign. Not the right time. Not for me. Maybe later. So the dream just sits there. Nicole Peter didn't wait. In this episode, Paula sits down with the founder of Petal Fever, a hormone-conscious activewear line built for the way a woman's body actually works — not the way the industry pretends it...

Most people think fear means stop. It usually means you're finally close to something that matters. Paula sits down solo with Nicole Peter, founder of Petal Fever — a hormone-conscious activewear line built for the way a woman's body actually works, not the way the industry pretends it does. But this conversation isn't really about the product. It's about the moment Nicole stopped...

Most people keep their word to everyone but themselves. They'll honor a handshake with a stranger, then break every promise they make in the mirror — and wonder why their self-worth feels thin. In this episode of Freedom by Design , Josh and Paula dig into personal standards, integrity, and the uncomfortable truth that your life is a direct reflection of what you actually believe — not what yo...

You're not exhausted because you're doing too much. You're exhausted because you're holding too much — and most of it is invisible. In this episode, Paula names the thing so many mothers feel but can't put into words: the mental load. The never-ending list of appointments, expectations, worries, and "I know I'm forgetting something" that runs entirely inside one p...

Most people think they're failing because they're weak. They're not. They just don't understand how willpower actually works. In this episode of Freedom by Design , Josh and Paula break down willpower as a mental muscle — one that's exhausted in the short term but built stronger over time. They unpack why "starting Monday" sets you up to fail, why one slip-up doesn&#3...

Crockett Crothers, host of The Wealthy Cowboy, joins Josh for the very first guest episode of Freedom by Design . From day-working cowboy to building one of the most recognizable brands in Western entrepreneurship, Crockett pulls back the curtain on how it actually happened — the mindset shifts, the rejection, the rewiring of his beliefs around money, and the moment the pain of staying the same be...

A lot of people in our world have told us they love what we're doing — they just don't really know what it is. Fair enough. So in this episode, Paula and I pull back the curtain on Kaizen Solutions, the 100X Breakthrough program, and EmpowerHer. This isn't a sales pitch. It's a clarity episode. We get into how all of this was born out of the farm, what the "entrepreneurial tra...

Perfectionism is keeping you stuck. Most people quit at rep 9 and call it a workout — but it's the 10th rep, the one you can't finish, that actually builds the muscle. In this episode, Josh and Paula break down why high achievers, type-A operators, and growth-minded business owners get paralyzed waiting for "perfect" — and the mindset shift that gets you moving again. We talk abo...

The guilt you carry isn't even yours — it comes from expectations you never set. In this episode, we break down why guilt is really just a gap between your performance and someone else's standards, how tying your identity to one role keeps you stuck, and why comparison only makes it worse. The fix is simpler than you think: get clear on what you want, take one step toward it every day, and...

In this episode, we dive into what it truly means to grow together in a marriage. We explore how couples can evolve from simply being partners to becoming true powerhouses—aligned in their goals, resilient through challenges, and intentional about building a thriving future together. Whether you're just starting out or looking to deepen your connection, this episode offers insights to help you...

This episode explores the concept of paradigms, how they influence our subconscious beliefs, and practical strategies to change limiting ideas for personal growth. Learn how to identify, challenge, and reprogram your mental patterns to unlock greater potential. What is a paradigm and how does it influence behavior The origin of subconscious beliefs and their impact The importance of responsibility...

This episode explores the four core principles for living a better life: worthiness, identity, attitude, and action. The hosts discuss how understanding and applying these ideas can lead to personal growth and fulfillment, with practical insights on overcoming limiting beliefs and taking courageous action. The four core principles: worthiness, identity, attitude, action How limiting beliefs hold u...

In this episode of Freedom by Design, Josh and Paula delve into the concept of paradigms, exploring how our subconscious beliefs shape our actions and results in life. They discuss the importance of understanding and changing these paradigms to pursue worthy ideals, emphasizing the need for conscious effort and repetition in the process. The conversation also touches on the significance of self-im...

In this inaugural episode of 'Freedom by Design', hosts Josh and Paula share their motivations for starting the podcast, emphasizing the importance of inspiring and educating listeners about achieving personal freedom. They discuss their personal journeys, the significance of mindset, and the four areas of freedom: time, money, purpose, and relationships. The episode highlights the necessi...

This episode explores how setting a worthy ideal rooted in deep desire transforms your goals into powerful life-changing pursuits. Learn how understanding and cultivating desire can make your ambitions—and your life—more meaningful and attainable. The foundational role of desire in goal-setting How growth is the true purpose of goals Distinguishing between transactional and transformational goals...