Justin Deese | Home Service Industries

Freedom Blueprint for Home Services | HVAC, Plumbing, Electrical, Leadership, Business Growth

Business EN ↓ 163 episodes

Welcome to the Freedom Blueprint Podcast! Host Justin Deese delivers practical advice from his decades in the home service industry. Each week, discover strategies for success, avoid pitfalls, and hear real-life stories. Join our community to learn and grow together. Featuring guests like Tommy Mello from Home Service Experts, Tersh Blissett and Josh Crouch from Service Business Mastery, Jerod Williams from Wealthy Plumbers and Ara Mahdessian CEO of Service Titan. Visit www. FreedomBlueprintPodcast.com for more. Empowering leaders, fostering growth and a positive mindset. Your journey to succe...

Author

Justin Deese | Home Service Industries

Category

Business

Latest episode

Jul 6, 2026

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Episodes

37 | Beyond the Toolbox: How VR is Changing Trades Training 03.06.2024

Episode Number: 37 Episode Title: Beyond the Toolbox: How VR is Changing Trades Training Date: June 3, 2024 Duration: 24:57 Host: Justin Deese  Website: JustinDeese.com  Contact: Justin@JustinDeese.com  Guest: Dan Clapper  Guest Website: www.interplaylearning.com Summary In this engaging episode of the Freedom Blueprint Podcast, host Justin Deese sits down with Dan Clapper from...

36 | Transforming Challenges into Opportunities: Secrets from a Home Service Leader 27.05.2024

Episode Number: 36 Title: Transforming Challenges into Opportunities: Secrets from a Home Service Leader Date: May 27, 2024 Duration: 31:26 Host: Justin Deese Website: JustinDeese.com Contact: Justin@JustinDeese.com Summary In this invigorating episode, Justin Deese discusses the transformative power of ride-alongs in the home service industry, focusing on creating lasting customer relations and s...

35 | Cool Success: Brandon Brown on Mastering the Highs and Lows of HVAC Entrepreneurship 20.05.2024

Podcast Episode Title:  Cool Success: Brandon Brown on Mastering the Highs and Lows of HVAC Entrepreneurship Episode Number: 35Date: May, 20, 2024Duration:Host: Justin Deese  Website: JustinDeese.com Contact: Justin@JustinDeese.com Guest: Brandon Brown Guest Contact info: Brownhvac@gmail.com URL to get the book: https://www.brownsheatingair.com/brandon-brown Summary Brandon Brown, author...

34 | Future-Proof Your Plumbing or HVAC Business with Smart Legal Moves with Scott Reid 13.05.2024

Podcast Episode Title: Shatterproof Your Business with Scott Reid Episode Number: 34 Date: May 13, 2024 Duration: 26:32 Host: Justin Deese  Website: JustinDeese.com Contact: Justin@JustinDeese.com Guest: Scott Reib Website: www. Reiblaw.com/Freedom In this transformative episode, join Justin Deese as he welcomes Scott Reib, a seasoned business attorney, who discusses how entrepreneurs can 'Sh...

33 | Six Weeks of Discovery: From Summit Insights to Leadership Lessons with Kristen Deese 06.05.2024

Six Weeks of Discovery: From Summit Insights to Leadership Lessons Episode Number: 33 Date: May 6, 2024 Duration: 22:22 Host: Justin Deese Contact Info: Justin@JustinDeese.com Co-Host Kristen Deese Contact Info: Kristen@GCBCoaching.com   Introduction: In today’s episode, come join us by the ‘fireside’ as Kristen and I share our recent adventures and some unexpected turns during our spring bre...

32 | Partnering with Private Equity: A New Vision for Private Equity in Home Services with John Cerasuolo from Leap Service Partners 29.04.2024

Podcast Episode Title:  Partnering with Private Equity: A New Vision for Private Equity in Home Services with John Cerasuolo from Leap Service Partners Episode Number: 32 Date: April 29, 2024 Duration: 36:41 Host: Justin Deese  Website: JustinDeese.com Contact: Justin@JustinDeese.com Guest: John Cerasuolo Email: john.cerasuolo@theleappartners.com Website: Leapservicepartners.com   S...

31 | Focus on Success: Thriving in Business with ADHD 22.04.2024

Podcast Episode Title: Focus on Success: Thriving in Business with ADHD Episode Number: 31 Date: April 22, 2004 Duration: 29:07 Host: Justin Deese  Website: JustinDeese.com Contact: Justin@JustinDeese.com Summary In this episode of the Freedom Blueprint Podcast, host Justin Deese discusses how ADHD can be a superpower in the entrepreneurial world. He shares his personal journey with ADHD and...

30 | Marketing Mastery with Crystal Williams of Lemon Seed Marketing: Transforming HVAC and Plumbing Brands 15.04.2024

Podcast Episode Title:  Squeezing Success: The Lemon Seed Marketing Journey Episode Number: 30 Date: April 15, 2004 Duration: 31:17 Host: Justin Deese  Website: JustinDeese.com Contact: Justin@JustinDeese.com Guest: Crystal Williams Website: https://www.lemonseedmarketing.com/ Summary In this episode of the Freedom Blueprint Podcast, host Justin Deese interviews Crystal Williams, a top m...

29 | Building a Booming Business: Dirk Payne's Journey Beyond the Family Trade 08.04.2024

Podcast Episode Title: Ducks, Drains, and Dreams: The Dirk Payne Journey Episode Number: 29 Date: April 8, 2024 Duration: 26:37 Host: Justin Deese www. JustinDeese.com   Justin@JustinDeese.com   Guest: Dirk Payne Sunshine Plumbing www. Ducktruck.net   Summary Dirk Payne, owner of Sunshine Plumbing in Baton Rouge, Louisiana, shares his journey in the plumbing industry and the success...

28 | Support Systems for Success: Harnessing Teamwork in Business | Insights from Dan Dowdy's Journey 01.04.2024

Title: From Vision to Victory: Dan Dowdy's Journey of Dedication Episode Number: 28 Date: April 1, 2024 Duration: 46:08 Host: Justin Deese- Justin@JustinDeese.com Guest: Dan Dowdy- Dan@Builtforthetrades.com Summary In this episode, Justin Deese and Dan Dowdy discuss the importance of dedication and determination in both life and business. They explore Dan's journey in the trades and his transition...

27 | Peak Season Mastery: Equipping Your Home Service Team for Success 25.03.2024

Episode Title: Peak Season Mastery: Equipping Your Home Service Team for Success Episode Number: 27 Date: March 25, 2024 Duration: 26:29 Host: Justin Deese Contact: Justin@JustinDeese.com   Summary In this episode, Justin Deese discusses the blueprint to thrive and how to set your team up for success. He shares a personal story about a driving test to highlight the importance of leadership in...

26 | Beyond the Buyout: Navigating the New Wave of Private Equity in Plumbing & HVAC 18.03.2024

Podcast Episode Title: Beyond the Buyout: Navigating the New Wave of Private Equity in Plumbing & HVAC Episode Number: 26 Date: March 18, 2023 Duration: 29:10 Host: Justin Deese Contact: Justin@JustinDeese.com Summary In this episode, Justin Deese discusses the topic of private equity and shares his personal experience of selling his business to a private equity firm. He emphasizes the importa...

25| RECAP Service Nation Eastern Summit 11.03.2024

Freedom Blueprint Podcast Show Notes Podcast Episode Title: RECAP Service Nation Eastern Summit www. ServiceNation.com Episode Number: 25 Date: March 11, 2024 Duration: 33:08 Host: Justin Deese Contact Info: ⁠Justin@JustinDeese.com⁠ Co-Host Kristen Deese Contact Info: Kristen@KristenDeese.com Connect @FreedomBlueprintPodcast Summary Justin and Kristen discuss their experience at Service Nation's E...

24| The Reality of Running a Home Service Business: Myths vs. Facts 04.03.2024

The Reality of Running a Home Service Business: Myths vs. Facts   Episode Number: 24 Date: March 4, 2024 Duration: 29:01 Host: Justin Deese Contact Info: Justin@JustinDeese.com Connect @FreedomBlueprintPodcast Introduction: The episode titled "The Reality of Running a Home Service Business: Myths vs. Facts" hosted by Justin Deese, debunks common myths about the home service industry. Key poin...

23| Beyond the Title: The Essence of Leadership Through Serving and Caring 26.02.2024

Episode Number: 23 Date: February 26, 2024 Duration: 25:06 Host: Justin Deese Contact Info: Justin@JustinDeese.com Connect @FreedomBlueprintPodcast Introduction: This episode explores the concept of servant leadership and its impact on the home service industry. The host shares personal experiences and highlights the importance of fostering a culture of empowerment, enhancing team morale, and impr...

22| Leading the Way: Mastering the 6 Key Principles of Leadership in Plumbing and HVAC 19.02.2024

"Freedom Blueprint" Podcast Show Notes Podcast Episode Title: "Leading the Way: Mastering the 6 Key Principles of Leadership in Plumbing and HVAC" Episode Number: 22 Date: Feb. 19, 2024 Duration: 26:58 Host: Justin Deese Contact Info: justin@justindeese.com Quote: "Good business leaders create a vision, articulate the vision, passionately own the vision, and relentlessly drive it to completion." -...

21 | Beyond the Blind Spot: Navigating Unseen Challenges in Leadership 12.02.2024

Podcast Episode Title: Beyond the Blind Spot: Navigating Unseen Challenges in Leadership Episode Number: 21 Date: February 12, 2024 Duration: 22:34 Host: Justin Deese Contact: justin@justindeese.com Summary In this episode, Justin Deese explores the concept of blind spots in leadership and personal life. He shares a personal story about a boat painting business that failed to offer additional serv...

20 | Efficiency Unlocked: Guide to 10-Day Book Closing with Kristen Deese 05.02.2024

Podcast Episode Title:  20 | Efficiency Unlocked: Guide to 10-Day Book Closing with Kristen Deese Episode Number: 20 Date: February 5, 2024 Guest: Kristen Deese, Virtual CFO- Kristen@gcbcoaching.com Host: Justin Deese Duration: 21.07 Summary In this episode, Justin Deese and Kristen Deese discuss the importance of closing your books in a timely manner. They explain the process of closing the...

19 | CRUSHING GOALS: Mastering Goal setting in Leadership 29.01.2024

Show Notes Podcast Episode Title: CRUSHING GOALS: Mastering Goal Setting in Leadership Number: 18 Date: January 29, 2024 Duration: 28.15 Host: Justin Deese Summary In this episode of the Freedom Blueprint Podcast, host Justin Deese discusses the importance of goal setting and shares strategies for setting SMART goals. He explains that goals should be specific, measurable, achievable, relevant, and...

18 | The Virtual CFO Advantage: Elevating Contractor Businesses with Kristen Deese 22.01.2024

"Freedom Blueprint" Podcast Show Notes Podcast Episode Title: The Virtual CFO Advantage: Elevating Contractor Businesses with Kristen Deese Episode Number: 18 Date: January 22, 2024 Duration: 19.34 Host: Justin Deese Guest: Kristen Deese- KristenDeese.com or Kristen@gcbcoaching.com Summary In this episode of the Freedom Blueprint Podcast, host Justin Deese interviews his wife Kristen about her rol...

17 | Mastering Communication: A Leader's Guide in Plumbing & HVAC 15.01.2024

Podcast Episode Title: Mastering Communication: A Leader's Guide in Plumbing & HVAC Date: January 15, 2024 Duration: 28 minutes Host: Justin Deese Show Notes for Mastering Communication: A Leader's Guide in Plumbing & HVAC: In this episode, we delve into the crucial role of effective communication for leaders in the Plumbing and HVAC industries. We explore practical strategies and insights...

16 | ALWAYS Be Recruiting: Finding Top Talent in Today's Market 08.01.2024

Podcast Episode Title: ALWAYS Be Recruiting: Finding Top Talent in Today's Market Date: January 8, 2024 Duration: 28 minutes Host: Justin Deese Introduction: Welcome and episode introduction by Justin Deese. Episode topic: ALWAYS Recruiting in the Home Service Industries. Are you struggling to find talent in today’s market? Intriguing facts to engage listeners: "85% of job seekers consider a compa...

15 | Turning Recalls into Revenue: Strategies for Home Service Business Success 04.01.2024

Show Notes for Episode 15 - Turning Recalls into Revenue for Home Service Businesses Hey there, it's Justin Deese! Thanks for tuning into this episode where we dive deep into one of the most challenging issues faced by home service-based businesses: recalls. If you’ve ever felt the pinch of sending out paid staff, trucks, and resources to address recall issues without seeing a dime in return, this...

14 | Strategic Marketing and the Power of Memberships - Jim Hinshaw 04.09.2023

Did you know that women influence a staggering 84% of purchase decisions, highlighting the immense power of female-centric marketing in the home service industry? Jim Hinshaw, the dynamic VP of Sales at Service Nation Alliance, takes us behind the scenes of the heating, AC, and plowing contractor support world. Discover exclusive memberships, green maintenance tips, and the art of crafting that pe...

13 | Sales Mastery and the Secrets of Sustainable Success in Home Services - Jim Hinshaw 28.08.2023

Embarking on a journey through half a century in home services, Jim Hinshaw, the VP of Sales at Service Nation Alliance, unveils the intricate tapestry of his success. In this episode, he shares his life story, experiences, successes, and mistakes to help others be successful, unpacking pivotal decisions, underscoring due diligence, and revealing how to pivot when traditional marketing falters. Tu...

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