Dan Sullivan of Strategic Coach And Steve Krein of StartUp Health
Free Zone Frontier
What is a Free Zone Frontier? You enter into a Free Zone when you increasingly create unique collaborative possibilities and payoffs that are amazingly free of competition. Join Dan Sullivan of Strategic Coach and Steve Krein of StartUp Health as they launch the Free Zone Frontier podcast. Learn the concepts as they relate to their own companies, and how this transformative mindset is the future of entrepreneurial growth.
Author
Dan Sullivan of Strategic Coach And Steve Krein of StartUp Health
Category
Podcast website
Latest episode
May 19, 2026
Where to listen?
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Episodes
Rewind: Cash And Confidence 18.01.2022 26:52
Cash and confidence are rewards for entrepreneurs, but there are steps that need to be taken before they appear. Dan Sullivan and Steve Krein explain the process that you will need to go through to create something profitable and the dangers of skipping important steps.
The Ultimate Entrepreneurial President, with Howard Getson and Matthew Pinsker 16.12.2021 49:49
There are many overlaps between entrepreneurship and both American business and American politics. Dan Sullivan, Steve Krein, and guests Matthew Pinsker and Howard Getson discuss the entrepreneurial mindset and structures displayed by Abraham Lincoln and other former U.S. presidents.
Do More With Less, with Paul Abel 09.11.2021 20:11
While many entrepreneurial companies eventually get stuck in their growth, Paul Abel devised ways and designed systems to help others avoid traps and bypass competition. Dan Sullivan and Steve Krein continue their conversation with Paul about his strategies and why they’re so effective for modern entrepreneurs.
Protecting Yourself As A Successful Entrepreneur, with Paul Abel 05.10.2021 28:00
Paul Abel was a successful franchise owner, but going up against government regulations, he always lost. Fifteen years ago, inspired by an experience he had with a workplace injury, Paul decided to start his own business informing employers how to avoid fines and lawsuits. Dan Sullivan, Steve Krein, and Paul cover the responsibilities of employers as they relate to government regulations.
The Best Ways To Build An Audience—And Keep It, with Nick Nanton 07.09.2021 27:50
With so many media platforms out there, it’s hard to know which you should be spending your time on. Dan Sullivan, Steve Krein, and special guest Nick Nanton explain how you can most effectively reach your desired audience—and keep them engaged and interested. If you don’t become part of the story happening all around you, you’ll become irrelevant very quickly. If you engage with a platform like i...
Thinking More Deeply About What You Do, with Nick Nanton 10.08.2021 45:04
After 15 years as an entrepreneur working with celebrities, Nick Nanton has made the shift to helping other entrepreneurs stand out in the marketplace. Dan Sullivan and Steve Krein chat with Nick about his personal growth, what’s changed, and what’s the same. Since entrepreneurs were not meant to work for other people, a sign of business wisdom is being able to make complex things simple. Being au...
How The Best Collaborations Work with Brett Kaufman 06.07.2021 24:16
An entrepreneur’s proper role can be as the explainer, the contextualizer, and the protector of a vision. If you can’t find great people to work with on that, it might be that great people aren’t looking for you. Dan Sullivan, Steve Krein, and guest Brett Kaufman explain what makes for the best entrepreneurial collaborations—and collaborators. Find out how to find great people to work with and how...
Positive Shifts with Brett Kaufman 08.06.2021 50:05
Too often, people focus on the negatives of what’s changed, but the past year has shown that entrepreneurs are in a position to adapt quickly and even step up their game. During the lockdown, a lot of people re-evaluated what they actually like doing and are taking action to do more of that. In this episode, Dan Sullivan, Steve Krein, and guest Brett Kaufman explain how it’s possible to flourish i...
The Right People To Raise Your Thinking with Howard Getson 18.05.2021 49:42
Everyone acts and thinks differently depending on who they’re dealing with. Part of what dictates this are the differences in how people see you. Dan Sullivan, Steve Krein, and guest Howard Getson discuss the kinds of people who raise your capability, the best tools to communicate with them, and the kinds of people who limit your thinking. If you’re still emotional about something that happened a...
Building Your Own Future with Howard Getson 05.05.2021 47:14
While some entrepreneurs are satisfied once they reach a certain status, others are always moving onto the next stage no matter what. Join Dan Sullivan, Steve Krein, and special guest Howard Getson to learn how decision-making processes are discovery processes, and why creating technology to handle unpleasant tasks might be easier than you thought.
Learning The Tricks Of Top Entrepreneurs with Dean Jackson • Part 2 01.04.2021 32:22
The best entrepreneurs are always looking to improve by gathering useful tools and concepts and by coaching others. Knowing how to present new information to entrepreneurs is critical because they often don't have the patience to sit through a deep analysis of problems. Dan Sullivan, Steve Krein, and guest Dean Jackson share what’s worked best for them in terms of both entrepreneurial learning and...
Between Certainty And Uncertainty with Dean Jackson • Part 1 25.03.2021 29:47
There’s at least some uncertainty in a lot of ventures, and entrepreneurs can do the best job if they acknowledge the uncertainty instead of pretending to know everything. Dan Sullivan, Steve Krein, and guest Dean Jackson explain the value of believing in your projects and how uncertainty itself can shape how well they develop.
Rewind: Confidently Ambitious 03.02.2021 21:40
In one of our most popular episodes, Dan Sullivan and Steve Krein explore how confidence isn’t always obvious in your communication with other people. It’s often clear when you’ve given way to others’ skepticism and you’re no longer sold on what you’re talking about. The key to remaining in your ‘Free Zone’ is to hold an unwavering belief in the projects and collaborations you’ve created. This wil...
What Always Stays The Same In An Entrepreneurial Life with Lisa Cini 15.12.2020 53:18
It often happens that once an entrepreneur finds success, what led to their company’s success can go missing. Dan Sullivan, Steve Krein, and Lisa Cini discuss ways in which entrepreneurs can continue creating value once their company has grown. In order to achieve a big goal, you might need to look decades ahead and to big collaborations. You have to stay in touch with the emerging capability that...
Rewind: Launching The Free Zone Frontier 10.11.2020 31:41
Let’s jump back to the episode that started it all! The essence of a “Free Zone”—a brand new realm of value creation where there is no competition. This idea of forging ahead into new, competition-free “frontiers” has become the foundation of the program and is unique and particular to the experience of entrepreneurs.
Transforming Health Care Until It’s Free with David Berg 19.10.2020 52:53
Most Americans can’t afford health care in addition to food, transportation, and shelter, but one entrepreneur has created a way to make it accessible to everyone. Dan Sullivan and Steve Krein welcome David Berg to explain his system for providing health care to employees with no funding wasted on administration or unnecessary costs.
Why You Shouldn’t Collaborate With Someone Just Like You with Lee Richter 16.09.2020 33:17
Even if two entrepreneurs are at the top of their game, that doesn’t mean they’re the right fit to work together. Dan Sullivan, Steve Krein, and Lee Richter explain how everyone is either a Simplifier or a Multiplier, and how the best work happens when one joins forces with the other. You’ll know if you’re a Simplifier or a Multiplier based on your first impulse to take action in a typical situati...
The Common Goal Of The Best Entrepreneurs with Lee Richter 13.08.2020 35:27
Some entrepreneurs find that their industry is actually working against innovation and breakthroughs. It can be incredibly difficult to go against the status quo in this case, but it’s easier if you’re not working alone. In this episode, Dan Sullivan, Steve Krein, and Lee Richter discuss challenges they face in the healthcare industry and what entrepreneurs need to have in common in order to colla...
Why Total Cash Confidence Is Crucial with Lee Richter 08.07.2020 30:45
Worrying about cash flow is one of the main reasons why entrepreneurs hold themselves back from exciting opportunities. In this episode, Dan Sullivan, Steve Krein, and Lee Richter explain how having total cash confidence means you can engage in the best and most profitable collaborations and projects.
A Community Of Sharing Solutions 09.06.2020 17:19
Most entrepreneurs choose to operate alone, and while they can still be successful, there are dangers that come with isolation. What if there were a better way? Dan Sullivan and Steve Krein discuss why it’s critical to be part of a community, and how it’s vital that everyone involved has the right mindset to move forward fearlessly during good times and bad.
What Entrepreneurs Can Do Right Now • Part 2 20.04.2020 40:03
During “scary times,” entrepreneurs can be among the most effective, positive contributors. Dan Sullivan and Steve Krein continue offering strategies, including forgetting about what’s missing and focusing on what’s available. There will be a period after this in which the general public will be more thankful, and complain and criticize less. It’s good for morale to have tangible proof that produc...
What Entrepreneurs Can Do Right Now • Part 1 27.03.2020 49:26
While many people in the world are isolating themselves and being alone with their own fears, a lot of entrepreneurs want to help but aren’t sure what they can do. In this episode, Dan Sullivan and Steve Krein provide a list of strategies for being useful in a time of crisis.
What’s Your Focus For Exponential Growth? 17.03.2020 28:23
What tools do the biggest companies in the world use? You might be surprised to learn that they’re the same tools they used at the very beginning. In this episode, Dan and Steve explain how the farthest-reaching and most profitable companies have found success by staying focused and eliminating as much complexity as possible.
Join A New Dimension Of Entrepreneurs 13.02.2020 33:29
Every entrepreneur would be happier without competition in their life, but you have to make the choice to stop competing. In this episode, Dan Sullivan and Steve Krein explain how to focus on unique value creation and collaborations instead of paying attention to what your competitors are doing.
What Makes For The Right Collaborator with Kevin Brady 15.01.2020 43:10
If you’re an entrepreneur with a big vision who never wants to stop growing, there are steps to getting there and certain mindsets that you need to have. In this episode, Dan Sullivan, Steve Krein, and Kevin Brady talk about cash confidence, recognizing your role, and entering into collaborations with the right kind of people.
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