Franly Advice

In this episode, Fran gets real about what it's actually like to run an agency that's still being built... mid-flight. Using her own business, Flourish & Flow, as the live example, she walks through how she's narrowing her services, restructuring her team, and making the tough calls that come with scaling an agency while already serving clients. This is the candid, unfiltered conversation you...

In this episode, Fran walks through the chaos behind the scenes of her white-label agency and exactly how she's fixing their onboarding process. No fluff, just the actual steps she's taking to remove herself from the bottleneck and set her team up for success before her Greece trip in May. What We Cover: Why the current onboarding process was a cluster (and how Fran's fixing it) The 4-step email s...

In this episode of Friendly Advice, Fran gets real about what happens when service providers stretch themselves past their true capacity — even when they technically can do the work. From people-pleasing on sales calls to realizing a client relationship isn’t the right fit, Fran shares how she learned to ask a better question: Not “Can I?” — but “Should I?” You’ll hear: Why overcommitting impacts...

Welcome back to Franly Advice — after a little hiatus, I’m officially stepping into my Hustle Fran era. This season of life looks different. I’m a mom now, I’m running a business, my husband lost his job, and I’ve had to move a little faster than I planned. What started as a soft-girl glow-up has turned into a full hustle moment — and honestly, I forgot how intense this phase feels. In this episod...

In this raw and unfiltered episode, Fran kicks off her brand-new docuseries "Operation Agency from Scratch" by sharing why she’s building an agency again—and why she’s doing it with you in real time. You’ll hear the full behind-the-scenes: the doubt, the self-coaching, the niche exploration, and why this time she’s focusing on helping influencers of color use data and strategy to get paid and stay...

Feeling stuck offering all the things as a service provider? In this episode, I walk you through how to reposition your business into an agency without ghosting your clients or getting overwhelmed by the pressure to “go high ticket.” I share the exact email I sent to pivot my business, how I landed my first podcast client, and the mindset work that finally helped me shift from “the help” to CEO. W...

This week on Franly Advice, we’re getting raw. Fran shares the powerful story of how attending the Emancipation event reignited her mission: helping virtual assistants stop being seen as "the help" and start stepping into their true CEO era. If you’ve ever doubted your worth as a service provider, this episode will shift everything. Hear about Fran's breakthrough moment, why she’s changing the con...

This week on Franly Advice, we’re wrapping up our two-part series on how to manage money as a new entrepreneur. If you missed Part 1, go listen first! In this episode, Fran shares: Why you shouldn’t count your coins until they hit your bank How to start and use a “sinking fund” to pay yourself after quitting The difference between sinking funds and emergency funds Her honest take on debt payoff st...

If you're thinking about leaving your 9-5 for a VA business, this episode is a must-listen. I'm walking you through: How we budget on one income Why I stopped using credit cards The truth about cash flow in your first year as a VA Grocery and childcare hacks The real mindset shift from employee to entrepreneur This is Part 1 of a 2-part series on how to financially prepare for full-time entreprene...

Is it even possible to start a new business in a bad economy? Fran says YES—and she’s got receipts. In this episode, Fran shares the real story of how her VA business exploded during the 2020 pandemic and exactly how you can build a thriving done-for-you service, even when the economy is giving "shaky-quaky." What you’ll learn: Why done-for-you services still win (even with AI) The 3 things your b...

In this episode, I’m walking you through the exact framework I use (and teach) to go from idea to income in your virtual assistant business. Whether you’ve been “open for biz” for a week or a few months, if you're still trying to land your first client, this one's for you. 💌 Learn how to tap into your network (without being cringey), run a successful discovery call, follow up like a pro, and conf...

Confused about how to price your virtual assistant services—or worse, pulling numbers out of thin air and hoping they stick? Bestie, stop the guesswork. In this episode, I’m walking you through exactly how to price and package your VA services based on your experience level and business goals. We’ll talk about research, pricing models (hourly vs. retainer vs. revenue share), and common mistakes th...

Not all clients are created equal! 🚨 If you’ve ever taken on a client and immediately regretted it, this episode is for you. Today, I’m walking you through how to define your Ideal Client Avatar (ICA) so you can start working with clients who actually align with your business – and stop accepting clients just because they’re paying. In this episode, we cover: ✔️ Why “any client will do” is hurtin...

Ever felt like your job just doesn’t care about your family, your time, or your sanity? SAME. In this episode, I’m sharing a full-circle moment that reminded me why running my VA business was the best decision I ever made. We’re covering: ✅ What a Virtual Assistant actually is (no fluff, just facts!) ✅ The top 5 most profitable VA niches in 2025 ✅ How to choose a niche that is BOTH profitable &...

Work-life balance isn’t real—but that doesn’t mean you have to live in constant burnout! This week, I’m sharing how to stop feeling guilty when your business or family takes priority, how to actually create a flexible schedule, and my go-to prioritization system for keeping things in check. ✨ Tune in now & don’t forget to subscribe! 🎧 🔥 **Need a customized strategy for balancing business &a...

Starting and running a business is challenging, but what happens when your partner isn’t fully on board? In this episode, I sit down with my husband, Ron, to discuss how we’ve navigated the ups and downs of entrepreneurship as a couple. We get real about the fears, finances, and faith that play a role in making big business decisions. Ron shares his initial skepticism, the moment he became my bigg...

Think becoming a virtual assistant is just a side hustle? Think again, bestie! In this episode of Franly Advice, I break down how my transition from a corporate 9-5 to VA life not only doubled my income but also strengthened my resume in ways I never imagined. Whether you're considering quitting your job, starting a VA agency, or even going back to corporate, this episode is for you! 📌 What You'l...

After two years away, I’M BACK! 🎉 In this raw and honest episode, I share my journey from building a thriving virtual assistant agency to shutting it all down due to mental health and postpartum depression. Now, with two years of therapy and self-discovery, I’m ready to help others grow and scale their businesses without burnout. Here’s what we cover in today’s episode: ✔️ How I built my VA busin...

Welcome to Franly Advice—the business podcast that feels like a chat with your girlfriends over coffee (or, let’s be real, reheated coffee). If you’re a stay-at-home mom looking to start a virtual assistant business, a VA ready to step into CEO mode, or an agency owner wanting to scale without the stress—this is for you. Each episode is packed with: ✨ Real talk on why community is key when buildi...