Franchise Marketing Radio

In this episode of Franchise Marketing Radio, Lee Kantor interviews Donnie Ardoin, owner of PostNet in Lafayette, Louisiana. Donnie shares his transition from a 20-year career in the oil and gas industry to becoming a franchise owner. He discusses the importance of networking, community engagement, franchise support, and building strong business relationships. Donnie also offers […]

In this episode of Franchise Marketing Radio, Lee Kantor interviews Heather Holmes, CEO and Founder of Publicity for Good and author of Seen by AI, Found by Customers. Heather discusses how AI is transforming brand visibility, why earned media and third-party validation are becoming critical marketing assets, and how franchisors can use strategic PR to […]

In this episode of Franchise Marketing Radio, Lee Kantor interviews Lane Martin, Founder of Modern PURAIR. Lane shares how the company grew from a family-owned duct cleaning business into Canada’s largest indoor air quality franchise and discusses its expansion into the United States. He explains the growing demand for indoor air quality services, the advantages […]

In this episode of Franchise Marketing Radio, Lee Kantor interviews Lindsey McFadden, CMO of Stretch Zone. Lindsey discusses the company’s growth from a single location to a leading practitioner-assisted stretching franchise with hundreds of locations across North America. She shares insights on franchise marketing, customer loyalty, community engagement, brand consistency, and the impact of...

In this episode of Franchise Marketing Radio, Lee Kantor interviews Steve Buors, CEO of Reshift Media, a franchise-focused digital marketing agency. Steve shares how his team helps franchise systems scale marketing across locations while balancing brand consistency with local flexibility. He explains the core challenge in franchising marketing—head office control vs. franchisee autonomy—and how te...

In this episode of Franchise Marketing Radio, Lee interviews Matt Ross, CEO and founder of One River School, a modern art education franchise with 15 locations across six states. Drawing from his experience scaling School of Rock, Matt built One River to fill a gap in relevant, contemporary art education for K-12 students and adults. […]

In this episode of Franchise Marketing Radio, Lee interviews Daniel McCarty, founder and CEO of JunkStart, the first pay-by-weight junk removal company in the U.S. Daniel explains how he disrupted the traditional volume-based pricing model by charging customers per pound instead, bringing transparency and fairness to the industry. He discusses the challenges of transitioning his […]

In this episode of Franchise Marketing Radio, Lee Kantor interviews Jeff Salter, founder and CEO of Caring Senior Service. Jeff shares how he launched the non-medical home care business in 1991 in West Texas, eventually expanding to 62 locations across 23 states through franchising. He discusses the ideal franchisee profile, emphasizing passion for helping seniors […]

In this episode of Franchise Marketing Radio, host Lee Kantor speaks with Melissa Telsrow, president and co-founder of Hiper, about solving the complexities of digital marketing for franchise and multi-location brands. Melissa explains how Hiper helps franchisors balance centralized brand control with local flexibility. Many franchise systems struggle with inconsistent messaging when individual lo...

In this episode of Franchise Marketing Radio, Lee interviews Steve Hart, CEO and Co-Founder of Property Management, Inc. (PMI). Steve discusses how PMI became the largest property management franchise in the U.S., with over 450 partners across 48 states. He explains how PMI supports franchisees across five sectors—residential, commercial, HOA, short-term rentals, and multifamily—providing systems,...

In this episode of Franchise Marketing Radio, Lee interviews Scott Ossim of Contractor Commerce. Scott discusses how e-commerce tools are transforming the home services industry. He explains how instant online estimates and transparent pricing help contractors and franchise systems generate higher-quality leads, improve customer trust, and convert website traffic into real jobs while still allowin...

In this episode of Franchise Marketing Radio, Lee Kantor interviews Kristen Denzer, CEO and founder of Tierra Encantada, a Spanish immersion early education and childcare franchise. Kristen shares how her entrepreneurial journey led to creating a unique program combining language immersion and global cuisine for children ages six weeks to six years. She discusses the […]

In this episode of Franchise Marketing Radio, host Lee Kantor interviews Charles Stovall, FranChoice owner and consultant. Charles shares his journey from corporate sales to multi-unit franchise ownership and consulting, offering insights into the realities of franchising. He discusses common misconceptions, the importance of understanding franchise disclosure documents, and why business acumen ou...

In this episode of Franchise Marketing Radio, Stone Payton interviews Jennifer Jaciw, franchise coach at The Entrepreneur’s Source. Jennifer shares her personal journey through career transitions and explains how her organization helps professionals explore franchise ownership as a new path. She details their complimentary coaching process, which uses assessments to match clients with busine...

In this episode of Franchise Marketing Radio, Lee Kantor interviews Lindsey McFadden, Chief Marketing Officer of Stretch Zone. Lindsey shares the origins and growth of Stretch Zone, a franchise specializing in practitioner-assisted stretching. She discusses their unique approach to stretching, inclusive client base, and the ideal franchisee profile. The conversation highlights Stretch Zone’s colla...

In this episode of Franchise Marketing Radio, Lee Kantor interviews Brad Coleman, CEO of Safeway Driving and former NASCAR driver. Brad shares his journey from racecar driver to franchise leader, detailing how he modernized Safeway Driving and expanded it from a local school to a thriving franchise. He discusses the importance of driver safety, the […]

In this episode of Franchise Marketing Radio, Lee Kantor interviews Angela Olea and Liberty Bernal, they are the powerhouse leadership team behind Sweet Influencers, the first AI-powered influencer marketing platform built by franchisors, for franchisors. Angela, a visionary founder in senior care and franchising, previously built Assisted Living Locators into a national brand and continues [&#823...

In this episode of Franchise Marketing Radio, Lee Kantor interviews Sabrina Martin, owner of Gotcha Covered Walnut Creek. Sabrina shares her transition from a 22-year corporate healthcare career to franchise ownership in home improvement. She discusses choosing Gotcha Covered, the franchise’s robust training and marketing support, and her early business success. Sabrina highlights the flexibility,...

In this episode of Franchise Marketing Radio, Lee Kantor interviews Michael Jacobson, CEO of French Florist. Michael shares his journey from corporate consulting to revitalizing his uncle’s struggling flower shop by adopting European floral culture and modernizing operations. He discusses overcoming industry challenges like outdated technology and high commissions, and explains French Florist’s fo...

In this episode of Franchise Marketing Radio, Lee Kantor interviews Ben Kramer—a seasoned franchise and operations executive with more than 15 years of experience leading multi-site service businesses through transformation, growth, and profitability. Known for turning around underperforming units and building high-performing teams, he brings a clear, practical approach to scaling brands and drivi...

In this episode of Franchise Marketing Radio, Lee interviews Roland Ligtenberg, Senior VP of Innovation and Co-founder of Housecall Pro. Roland discusses how Housecall Pro’s mobile-first software empowers home service professionals—like HVAC, plumbing, and electrical trades—with integrated tools for scheduling, invoicing, payments, and customer management. He highlights the platform’s in-house AI...

In this episode of Franchise Marketing Radio, Lee Kantor interviews Nuttha Goutier, founder and CEO of Sabai Thai Spa. Nuttha discusses the spa’s authentic Thai-inspired experience, unique massage techniques, and community-focused approach. She explains the decision to franchise after 20 years, detailing the preparation, systemization, and support for franchisees. Nuttha describes the ideal franch...

Pat Abernathey is the owner of Caring Senior Service of Boulder. He joined Caring Senior Service in 2005 as the Marketing Director. After holding many positions within the corporate structure — most recently as Franchise Business Consultant — he opened his own franchise office in Boulder. He later began managing offices in Lakewood and Fort […]

In this episode of Franchise Marketing Radio, Lee Kantor interviews Cory Lyons, Brand President of Koala Insulation. Cory discusses the company’s rapid growth since its 2020 launch, its dual B2C and B2B business model, and the importance of a franchisee-first culture. He shares insights on supporting franchisees, adapting to market changes, and the qualities they […]

In this episode of Franchise Marketing Radio, Lee Kantor talks with Dawn Perry and Bill Palliser of CertaPro Painters®. They discuss the company’s evolution from a college summer business to a leading franchise, emphasizing the crucial collaboration between marketing and operations. The conversation highlights the importance of alignment, peer support, and shared values in driving […]