Franchise Advisory Board | Expert Franchising Advice for Franchise Leaders

Join Ari Greenbaum, founder of conXpros, and Dave Hansen to dig into home services lead generation and lead follow-up best practices. Here are some of the key things to listen for: What are the trends and challenges in leadgen today for franchises and home service businesses? What are the most common challenges you see in lead follow-up in franchise and home service businesses? - Ineffective initi...

Thanks for listening to the Franchise Advisory Board Podcast, where we explore the ideas, strategies, and people shaping the future of franchising. If you found today’s episode valuable, please subscribe, rate, and share it with a fellow franchise leader. To learn more, connect with us on LinkedIn and Youtube. Until next time, stay curious, stay strategic, and keep building stronger franchise syst...

Join Zack Fishman of Fishman PR in this episode of The Advisory Board, as he discusses how growing franchise brands are using PR strategy to sell more franchises, boost franchisee performance, and enhance overall brand performance. Learn from a second generation franchise PR wizard, as he dives into: Why should a franchise system care about PR? How does PR impact FranDev efforts What can PR do to...

Joe Kenemore of Mailbox Power is back with deeper insights into how home service, personal service, and B2B service businesses can re-open closed markets, improve retention, build effective referral programs, launch win-back campaigns, and dramatically improve customer engagement with direct mail, gifting, and blended media campaigns. Enjoy! Thanks for listening to the Franchise Advisory Board Pod...

With 25 years of franchise experience, Jason McReynolds of Franchise Metrics shares experience and insights into how franchisors can create and transform their culture to attract and keep the best franchisees. At the center of the culture discussion are a few key points: - How your franchise owners espouse your core values ultimately defines your culture - Franchisors need to exemplify, communicat...

In this episode, Joe Kenemore, CEO of Mailbox Power, shares some timely and powerful insights into how to win new clients, retain existing ones, and build true customer loyalty. Especially in service industries, whether that be HVAC, Solar, Elderly Care, Pet Care, or any other kind of home service, successful businesses need to be remembered and trusted. They have to feel valued and receive value...

Enjoy listening to Tom Parks of Premier Franchise Solutions as he dives deep into Franchise Selling best practices. Tom shares insights into the power of rapidly engaging all new leads to optimize lead contact rates. He shares his experience in boosting lead conversion rates focusing on best practices in follow up, setting appointments, and setting clear expectations. We also tackle a sensitive to...

When you get the drummer of the Wild Boyz on the digital stage, Kurt Hurley is not likely to disappoint :) Join us for this week's episode to explore how the franchise development landscape has changed and how to pivot around the new opportunities arising from it. We dig deep into virtual discovery days, why they work, and how to leverage them. Kurt shares some insights into why franchisors and fr...

As a long-time skeptic of social media marketing and lead gen efforts, I was shocked to become a true believer in the value of Facebook and Instagram marketing for B2C and B2B sales models. Join expert Peter Lewis of 7X Direct to learn the best practices he and his team use to generate more than $1M of new revenue for a client in 7 months using just Facebook ads. He shares: - How to create a compe...

Franchise PR and marketing is changing quickly, and the data trends are helping to reshape strategies to get better results - at least, that's what we discuss in this episode with Graham Chapman from 919 Marketing. Graham shared some solid insights into: - How to use marketing analytics to drive marketing decisions - What is changing in FranDev and Franchise marketing - How content around franchis...

How do we end racism, bigotry and bias in our personal lives and in the workplace? May Snowden of Snowden and Associates, Inc., a leading expert in creating cultures of diversity and inclusion shares some deep insights into how to do it. Here are some of the insights we discussed. What is Prejudice? (Pre-judge) It is a preconceived opinion that is not based on reason or actual experience about a p...

Join Franchise sales and marketing maven, Erica Tarnowski from 919 Marketing, as we explore some of the trends and shifts in buying and selling behavior in franchise development. Some of the key insights you'll want to hear are: - The evolution of the customer consideration process over the past few years - How franchisors and franchise marketing firms should to adapt to these trends to drive more...

In this week's podcast, learn from a guru in the franchise development space, Red Boswell of International Franchise Professionals Group - IFPG. He shares FranDev best practices from a broker and a a Franchisor perspective, and we hone in on a few key points franchisors and brokers alike will want to pay attention to, including: - How franchise development teams have to approach their prospecting...

Lane is a fantastic professional with great experience in leading teams and running companies- from franchises to IBM to sales organizations generating $250M per year. In this episode, he shares insights into mindset management, we joke about and then seriously discuss how coaches can help elevate performance, and then we dive deep into how to identify the opportunity to pivot and how to overcome...

Franchises and businesses looking for some expert advice on how to create a powerful branding strategy will want to check out this episode with Jed Morley In this episode of The Advisory Board Podcast, Jed shares decades of experience regarding: - how to extract your brand story from your clients and personnel - how to live your brand story and the consequences of not doing so - how to codify bran...

What are the most pressing legal issues for franchise systems today? How are you changing your Items 19 and 20 to accommodate for the recent economic turmoil that's impacted your franchise system? How should you? How do you handle deviations from your FDD and franchise legal agreements to accommodate changes needed to weather the current economic storm? Listen to Christian Thompson from The Franch...

If you are trying to cut through the noise of the marketplace and reach a targeted audience quickly, direct mail can be a powerful tool to do it. In this episode of The Advisory Board Podcast, listen to direct marketing expert, Angie Bynum, who shares insights into B2B and B2C direct mail marketing strategies that actually work. We cover: How to build an effective direct mail strategy? B2B vs B2C...

Join franchise and multi-location marketing expert, Mark Jensen to learn from his experience managing a $1M per week PPC budget across 1,800 locations of Extra Space Storage. Key things we discuss are: - How the PPC landscape is shifting in the past 3-6 months - What are some of the challenges in managing multi-unit and Franchise PPC marketing? - What are some PPC best practices that can improve s...

Join me and online review and business reputation management guru, Mark Spencer from Consumer Fusion as we discuss reputation management best practices for franchise, multi-site, and small business. We address: - The impact of your online reputation on your business - How do Google reviews tie into your organic search traffic - What's the best way to respond to negative reviews (Google reviews, Fa...