Franchise Advisory Board | Expert Franchising Advice for Franchise Leaders

Every franchisor, broker, and franchise sales professional should learn from master finance strategist, Jonathan Fodera of Integrated Business Financing, as he shares 5 financing strategies and how to use them to fund franchise purchases, business growth, and equipment purchases. We dig into SBA Loans, Term Loans, Lines of Credit, Personal Liquidity options, and much more. My favorite quote was, "...

There are several million rea$on$ why every franchisor needs to reevaluate their risk mitigation strategy now - at least that's what I learned from Wade Millward, of rikor.io in this episode of The Advisory Board Podcast. We also focused on how franchisors can create a culture of risk mitigation within a franchise system. Key takeaways include: - There is key language every Franchise system needs...

Join Jason McReynolds, founder and CEO of FranMetrics as we discuss: - How franchisor data requirements and needs are changing - What's potentially on the horizon for franchise data regulation - Why franchise system data problems are really cultural problems - How to get buy-in from your franchise owners to share their data - FDD considerations to make sure you're not leaving out critical requirem...

Join me and Adrian Rodriguez, a 15 year tech inventor with more than 80 patents from his tenure at IBM and Toshiba, as we dig into how franchise systems and the service industry should be automating optimal client experiences with AI, machine learning, in-channel messaging, and more. Key Takeaways: 1. Engage your clients where they connect with you - stay in-channel 2. Be attentive to them - Speed...

Join me and Daniel Dixon, CEO of Service Moxie and SendJim, on this episode of The Advisory Board podcast, as we dig into what makes franchise systems and home service businesses successful in lead engagement, sales follow-up, close rates, customer retention, and recurring business. We discuss how any business can leverage digital and physical sales and marketing tools to create memorable and high...

Join us as we learn from co-founder of Vetted Biz and Visa Franchise, Patrick Findaro, as we dig into some of the most critical information franchise brands need to share to create a more attractive franchise opportunity for their franDev teams and consultants to sell. We also discuss Patrick's obsession with kite surfing, how to attract multi-unit franchisees, where to find some basic data to gui...

Matthew Jonas (MJ) from Topfire Media joins us in this episode of The Advisory Board podcast to share some of his 25 years of experience in digital marketing, specifically around franchise leadgen and digital marketing. We discuss some some of the top strategies to reduce customer acquisition cost in franchise sales and best practices in: - Improving your domain strength and why that matters - Bui...

Learn some of the critical changes recently made to Google's SEO algorithms that are impacting the way your franchise or business website content is being indexed today. Amber Christiansen of 9th Root Marketing, an expert in SEO, franchising, and almost 20-year digital marketing industry veteran shares some deep insights on this episode of The Advisory Board podcast that include: - Recent grammar...

Joel Cochren is a master business operations coach with experience operating his own businesses and helping franchise brands scale unit-level operations. In this episode, we dig into how he and the executive team at Two Maids & A Mop have transformed their unit-level sales. They were able to boost same location lead conversion rates by 278% within 60 days of deploying industry-leading engagement p...

Jerry Akers shares some insights into how he developed his multi-unit, multi-brand franchise business into a people centric business model. Typically, business owners argue that doing so restricts profits and slows growth. Fortunately, that's simply not the case, if it's done right. Key takeaways from our podcast include: - Investing in people increases retention of the right employees - Sometimes...

Ryan Naylor - Founder and CEO of VIVA HR - shares some powerful insights about why we're in an employment crunch right now and what to do about it. Staffing shortages are dominating the discussions in most service industries today as their top challenge. Ryan shares best practices in: - attracting the right applicants - how to engage those applicants to ensure you don't lose the good ones - how to...

In this episode of The Advisory Board Podcast, we have Dan Claps, founder of Career Transition Leads, Nurture Assist, and Find A Business Online. We discuss three things we see rockstar FranDev professionals do - be them Consultants or Franchisor-side frandev staff- that give them a clear edge in their prospecting, selling, and closing efforts. We answer these questions: How do top performers crea...

On this episode of The Advisory Board, we dive into how emerging franchisors and established franchise systems should be engaging with consultants to maximize their effectiveness. Not getting the engagement or responsiveness you're hoping for? We discuss that. Getting too many leads that aren't a good fit? Yep. We discuss that too. Not sure how to get started? You guessed it :) We have a great dis...

On this episode of The Advisory Board, we welcome franchise coach and consultant, Angela Cote to share her 25 years of experience in franchising. Angela is the founder of AC Inc, and has done an incredible job developing franchise mentoring groups among some of the best in the business. Listen in for great advice about how to build a strong network of peers in franchising to help you grow and avoi...

Join Seth and David from Thumbtack as they insights into how home service pros can win more jobs from their marketing and lead generation efforts. Key nuggets from this episode of The Advisory Board Podcast: - Changing demographics in who's making home service decisions today vs. 3 years ago - What pros need to do to win more business - How homeowners are engaging differently and how Pros need to...

More than 80% of businesses fail because of cashflow issues. Sometimes, they fail with thousands of dollars available that they simply couldn't collect. Join Tom Aronica from Biller Genie in this episode of The Advisory Board, as he shares insights into the accounts receivable and billing industry and how top performing franchise systems are tackling common AR issues at scale. Learn how to Invoice...

Join Dave Hansen and Conrad Kolba as they discuss best practices in emerging franchise operations, royalty structures, and technology. Some of the highlights include: How to create franchise Royalty structures that fuel brand growth in the long-term How to make sure your franchise royalty structure fits the industry How to ensure your royalty model fits the economics of your franchise system How t...

Thanks for listening to the Franchise Advisory Board Podcast, where we explore the ideas, strategies, and people shaping the future of franchising. If you found today’s episode valuable, please subscribe, rate, and share it with a fellow franchise leader. To learn more, connect with us on LinkedIn and Youtube. Until next time, stay curious, stay strategic, and keep building stronger franchise syst...

Join franchise marketing expert, founder of Franchise In-Sites, and COO of Franchise Direct Digital, David Gollahon and learn the non-negotiable strategies he uses to help his clients scale their emerging and growing FranDev success. We learn about getting our ideal franchise owner candidate target calibrated correctly, how to find those candidates, and how to bring them in via an effective market...

Thanks for listening to the Franchise Advisory Board Podcast, where we explore the ideas, strategies, and people shaping the future of franchising. If you found today’s episode valuable, please subscribe, rate, and share it with a fellow franchise leader. To learn more, connect with us on LinkedIn and Youtube. Until next time, stay curious, stay strategic, and keep building stronger franchise syst...

Heidi Morrissey, President of Kitchen Tune-Up (and Bath Tune-Up), and her team truly led the way in developing virtual discovery days, virtual new franchisee training, and virtual conferences for their Tunies. She shares their lessons learned, best practices, and what's ahead in their virtual engagement strategy. Thanks for listening to the Franchise Advisory Board Podcast, where we explore the id...

Join Magda Fox as she shares 20 years of sales and marketing experience in Lead Handling, Sales process development, and sales at the franchisee level within franchise systems. Learn how she coaches clients to systematize the closing process, how she recommends creating playbooks, and other tips that can help your frandev team or franchisees increase their sales. Thanks for listening to the Franch...

Here's a chance to learn from a recognized thought leader in the franchise community, Gabriella Ferrara about: - How top franchise brands should be evaluating their branding strategy and creating better brand awareness - What should every franchise leadership team be asking about their target audience - How franchisors are innovating with their content strategies - Why more digital marketing execu...

Jordan Choo of Kogneta Marketing, does a deep dive with us in this episode of The Advisory Board podcast. We discuss what closed loop marketing is, why it matters to franchise systems (or any business), and how to get started. Learn how you need to set up your data flow from your lead sources for attribution, your CRM for pushing data back, and your analytics platform for tracking true lead source...

Join Linda Ballesteros, talk radio/podcast host, networking guru and owner of Mpower Franchise Consulting, to learn about the skills gap in franchise systems that causes frustration and performance issues with franchisees as they engage in local business development. Often, Franchisors have a clear definition of the ideal demographics for franchise owners, and they have not considered the psychogr...