Fractionals Unplugged with Jay Kingley

Frank Olivo of Sagapixel dropped a real truth bomb in telling us that the objective of an effective SEO campaign is to generate qualified traffic not any traffic. And you can't do that without first really nailing the profile of your target market and what you want them to do when they come to your website. Frank provides a compelling case study showing how effective a quality over quantity approa...

Rob Bovarnick , lead partner of Bovarnick and Associates gives the inside view on how a business owner can get the most out of their outside corporate attorney. Rob advises that you should look at your outside corporate counsel in the same way as you do your Primary Care Physician. A healthy dose of prevention punctuated with necessary assignments when problems arise. As Rob observes, when it come...

If a small business owner wants to grow their business, they have to rethink how they're going to approach marketing and get out of the marketing lane, emphasizes Reb Risty , founder and CEO of REBL Marketing . Marketing is getting more complex and it's hard to know every single platform and type of marketing and tool and strategy. Being able to bring in knowledge and talent on a fractional basis...

“You need to mandate end point protection for all remote users if you are going to protect yourself from being hacked”, recommends Steve Ferman of Etegrity .  In 2018, the odds of suffering a data breach were 1 out of 4 and 80% of companies aren’t prepared.  Using a multilevel approach to security for your core IT infrastructure isn’t enough if a hacker can get access via your remote wor...

“Local news is not dying, it's evolving” states Michael Shapiro of TAPinto .  There are thousands of towns that have no local newspaper or local news site.  What's replacing them are Facebook groups and forums and the equivalent filled with misinformation, disinformation, and rumors.  Michael believes that this is undermining our democracy and causing a lot of problems throughout th...

The number one thing that most business owners today are going to ignore are their vendor agreements, observes James Sanders of MPL Law Firm LLP . One topical area that most people ignore to their detriment are Force Majeure clauses in their agreements which specify the rights and obligations of the parties when an "act of God" happens. War, hurricanes, tornadoes, floods, and pandemics can all be...

Content isn’t king when it comes to doing SEO for your website says Marc Brookland of SEO Locale . There are a lot of factors like your backlink profile, how many trustworthy websites that you have that are talking about you and linking back to you, your on-page SEO, title tags, meta tags, headings, your internal linking strategy, and many more besides.  SEO is no longer a game that casual am...

Reggie Holmes of Enthuse Creative cuts to the chase saying, “business owners and business leaders tend to think of their brand as something that ultimately serves them as opposed to something that serves their customers.”  Reggie argues that your brand needs to speak to your customers and isn’t about you or your business. There is a big difference between how a brand is expressed and how it i...

“You can’t serve clients without a clear direction or process,” counsels Susan Fennema , the Chief Eradicating Officer of Beyond The Chaos . Too often we think putting processes in place is a burden. The reality is that having the right processes in place sets you free.  It doesn’t weigh you down but allows you to be nimble and agile. Bureaucracy when it’s done right is not our enemy of getti...

“Know what you want it to deliver up front and then build the program to get you to where you want to be.” advises Shelia Steinmark a marketing experience expert at MOGXP .  Operations and logistics are key to executing an experiential marketing program.  Shelia’s emphatic that you have to stop looking at pretty pictures and start paying attention to consumer engagement. Marketing that w...

Clicky AND Sticky not Clicky OR Sticky. Brad Schlachter , a fractional CMO now with Simpler Media Group, advises not to get caught up in vanity metrics that drive clicks at the expense of getting your traffic to engage and convert.  Startups and other rapidly growing companies often fall into the trap of scaling traffic rather than customers. Growing your vanity metrics isn’t the same as grow...

There's probably only one thing that contributes the most to making a business remarkable, either remarkably good or remarkably bad. It's an obvious one, but it can be tricky to get right. The customer experience. Admit it, as a customer; there’s nothing that will get you talking more about a business than the experience they delivered to you. Keith Scandone  of  O3 World  uses his...

It's not personal. It's just business. How often have we heard that? But, it's the mantra small business owners need to keep in mind when you're thinking about not taking your cybersecurity strategy seriously because you think "It won't happen to me." 60% of small businesses that are hacked or suffer a ransomware attack will be out of business in 6 months. Your source of income, you...

Instead of investing in the shiny new thing, Ilene Rosenthal of White Space Marketing Group recommends exploring what valuable marketing assets you already have lying around your business.  In this week’s Best Kept Secret podcast, Ilene shares the story of how a client saved tens of thousands of dollars by doing an inventory of marketing assets they already paid for and repurposing those in a...

Hatfield vs. McCoys. Coca-Cola vs. Pepsi. Marketing vs. Sales. We all like a good rivalry but not when it’s inside your business. Kyle Hamer  of the  Hamer Marketing Group  has played on both sides of the marketing - sales rivalry, as he articulates In Episode 3 of our Best Kept Secret show. Kyle makes the astute observation that sales are driven by rev...

"If you're not creating revenue out of content, you're not there yet," says  Chris Austin . You have to satisfy two equally important audiences. One is obvious and that's your customers. The other is Google! “You can’t just think like a media company. You have to become a media company,” says fractional CMO  Chris Austin  in Episode 2 of Centricity's The Best Kept Secret show. Marke...

Learn how to turn an EAP offering from a cost of employment to generating a $3 return for every dollar invested with the proper design of the program. Anyone who has worked in the corporate world is familiar with an EAP (Employee Assistance Program) offering. They are marketed as part of a company’s benefits package to deal primarily with mental health issues to complement the physical h...