Fractional CMO Show

So often, people oversell what the outcome of their work will be or don't base goals on historical data. Casey Stanton has been there and he's trying to help anyone else from going there and losing the trust of their coworkers because they couldn't produce up to those faulty expectations. You'll understand the dangers of overselling, how to set better goals and what to do if you start to see that...

Whether you're a full-time CMO for a company or a Fractional CMO for several companies, this truth remains the same, you can't do everything yourself. In this episode, Casey Stanton discusses the importance of shifting your mentality from "I need to do this" to "this needs to get done." Learn how having a team around you that you can delegate tasks to can help in your journey to solve bigger probl...

Many business owners and upper-level managers would say the most valuable asset to their business is something like their contacts, software, etc., but they're way off. Casey Stanton is setting the record straight and explaining the best ways to protect, support, and nurture your business' most valuable asset.    Takeaways: The most valuable asset in your business is YOU! You have to think about w...

Many people try again and again to reinvent themselves or their careers whenever there may seem to be some clouds on the horizon or when they are faced with a little bit of failure. Casey Stanton is here to help you stop the endless cycle of wasted time and energy every time you reinvent yourself. Casey is offering you the roadmap to reinventing yourself for the very last time.   Takeaways: If you...

Nothing you do will be easy at first, but that's not a bad thing! Entrepreneur and Fractional CMO, Armen Mardirousi, joins host Casey Stanton to discuss the importance of setting clearly defined goals. Listen to learn about why and how to break them up into smaller pieces. Armen also shares his experience on how to face many of the problems that Fractional CMOs confront every day.   Takeaways: The...

You know content is important, but it seems so costly and complicated to create. Guess what, creating content can actually be easy and affordable and by putting it off, you're missing out on all the benefits you already know of, but also the huge impact it has on your SEO. Thankfully, the sensei of SEO and content marketing, Ken Tucker, is here to show you the way! Learn how to create great conten...

Nowadays, everyone thinks that to be successful their business has to have the best SERP and highest SEO score, but that's only part of the equation. Fractional CMO and owner of CS Design Studios, Wyatt Chambers, joins Casey to compare the benefits and drawbacks of being a Fractional CMO versus owning a marketing agency. Wyatt gives some great advice about running a business, developing talent fro...

The way marketers interact and communicate with customers has shifted immensely with the advent of the internet and marketing automation. Today's marketing is missing the actual dialogue between customer and marketer that has been so essential to successful marketing in the past. Podcasts offer a great way to reopen those communication channels allowing marketers to create better relationships wit...

The world of copywriting can seem daunting, but who better to guide you through than someone who's been there and done that throughout a long career in the business. Russ Reynolds is a Fractional CMO and a longtime copywriter who now runs several successful companies. Russ tells all on the do's and don'ts of both being a copywriter and hiring copywriters for your business. Russ also discusses some...

My name is Casey Stanton and I'm the founder of CMOx, the leading fractional chief marketing officer company. And today I want to tell you about my podcast, The Fractional CMO show This isn't just about how you can position yourself as a Fractional CMO. This is about building the lifestyle you want, where you're loving the work you do... Yes, being a fractional CMO means you get to call the shots,...