Fractional CMO Show

When delegating tasks to your team, are you aware of the difference between routine tasks and new and different tasks? There's a big difference in fact, and Casey Stanton is helping you understand it and how it impacts your team's productivity. Get ready to learn about how to determine what kind of tasks each person gets, what to look for when hiring for a certain type of task, and how to optimize...

You are at a crossroads and you need to make the conscious decision between the path to an incredible future or the path to just a standard future. Casey Stanton is here to help guide through the decision as you mull over what you really want for your future. You'll learn about creating a future that's bigger than your past, how to choose clients as a Fractional CMO, and what you need to do to hav...

It doesn't matter what role you're currently in, if you want your career to grow, you need to punch up. Casey Stanton is giving you the gloves and showing you the techniques to find and take advantage of your next opportunity to solve bigger problems. You'll hear about the benefits and challenges of bigger clients, what to look for when selecting a client, and why you can't wait to punch up.   Tak...

As a CMO, can you provide more value to a company by always trying to be on the cutting edge of every new marketing advancement or by mastering the slow to change principles of marketing? Casey Stanton sets out to answer that question to get you the most value from your limited time.   Takeaways: If you are always chasing the newest marketing techniques, you may find temporary success but in order...

You don't have to worry about going all in to start out as a Fractional CMO! Casey Stanton is walking you through his own journey of taking steps toward becoming a Fractional CMO and overcoming the hurdles. You'll learn how to mentally approach the jumping off point, how to provide great values to clients, and understand what you can offer.   Takeaways: When starting off as a Fractional CMO, you d...

It can be hard to do a great job marketing yourself, even if you're a great marketer. Where do you start? How many examples do you need? What tone should you use? These are the questions that Casey Stanton is answering. You'll learn about when to take credit, what to include, and how to craft a powerful narrative about you and your capabilities.   Takeaways: Great marketers usually are great at ma...

As a Fractional CMO, you can't do all the work yourself, so you need a good team. But you can't stop with just hiring a good team, you need to have a vision for them and help in developing them to reach that vision. Casey Stanton is giving you the keys to doing this and reaching your own vision in the process. Prepare to learn about championing the success of others, surrounding yourself with dive...

Anxiety is a natural part of business and it is crucial for you to know how to cope with it and then use it to help yourself grow. Casey Stanton shares his own story of facing anxiety when first starting as a Fractional CMO and how he used that experience to gain perspective and get stronger. You'll hear about how to prepare before betting on yourself, what to do when you find yourself scraping ag...

When it's time to talk price, finding the right answer to get you the right compensation for the work that you do is not a clear-cut path. But that's in the past because Casey Stanton is giving you the right mindset to approach this topic and the formula to help you find the rate you deserve to be paid. You'll discover your effective hourly rate and what that says about the work you do and what yo...

So much importance is placed on simply increasing the size of a company's customer pool but this can't be sustained forever. Casey is illuminating how you need to position the company for growth through gaining a deeper understanding of your customers' problems beyond those you have already solved. You'll learn the dangers of stagnation and how to avoid it, how to increase the lifetime value of a...

Everyone has a marketing lineage and pedigree which shapes the way they view problems and the solutions to them. Casey Stanton reveals the importance of identifying your marketing lineage and pedigree and how to define them. You'll learn how lineages and pedigrees play into client relationships and what happens when people from drastically opposing business backgrounds have issues working together...

When you're driving new business to your Fractional CMO practice it's important to not rely too heavily on referrals. Casey Stanton is filling everyone in on why it's more important to focus on filling up your pipeline than looking for more referrals and attain the Golden Ratio.    Takeaways: The Golden Ratio is the idea that referrals are coming in more frequently than customers churn. You can no...

It can be hard to figure out what to do to actually help smaller local service companies, but it doesn't have to be! Marketing agency owner and Fractional CMO, Robin Heppell, tells of the wonder and success that can be derived from working with specialized local companies, in particular, funeral homes. Learn about differentiating in a local area, managing your reputation with both long-standing cu...

Some companies are all too willing to take money from anyone who will give it to them, regardless of how this impacts their brand. Jeff McKay, CEO of Prudent Pedal and a Fractional CMO, joins the show to correct the narrative. Jeff discusses how to proactively manage your brand, why you have to balance your core profit engine with the solutions you provide, and the importance of having strategic m...

Don't get caught up in how you're going to message your prospects before you get them, the real priority is getting a comprehensive list of everyone that fits the description of your customer! Casey Stanton is back again to hammer home how imperative it is to obtain the list of potential clients through whatever ways get the job done, regardless of industry.   Takeaways: There are many ways to go...

So often, people oversell what the outcome of their work will be or don't base goals on historical data. Casey Stanton has been there and he's trying to help anyone else from going there and losing the trust of their coworkers because they couldn't produce up to those faulty expectations. You'll understand the dangers of overselling, how to set better goals and what to do if you start to see that...

Whether you're a full-time CMO for a company or a Fractional CMO for several companies, this truth remains the same, you can't do everything yourself. In this episode, Casey Stanton discusses the importance of shifting your mentality from "I need to do this" to "this needs to get done." Learn how having a team around you that you can delegate tasks to can help in your journey to solve bigger probl...

Many business owners and upper-level managers would say the most valuable asset to their business is something like their contacts, software, etc., but they're way off. Casey Stanton is setting the record straight and explaining the best ways to protect, support, and nurture your business' most valuable asset.    Takeaways: The most valuable asset in your business is YOU! You have to think about w...

Many people try again and again to reinvent themselves or their careers whenever there may seem to be some clouds on the horizon or when they are faced with a little bit of failure. Casey Stanton is here to help you stop the endless cycle of wasted time and energy every time you reinvent yourself. Casey is offering you the roadmap to reinventing yourself for the very last time.   Takeaways: If you...

Nothing you do will be easy at first, but that's not a bad thing! Entrepreneur and Fractional CMO, Armen Mardirousi, joins host Casey Stanton to discuss the importance of setting clearly defined goals. Listen to learn about why and how to break them up into smaller pieces. Armen also shares his experience on how to face many of the problems that Fractional CMOs confront every day.   Takeaways: The...

You know content is important, but it seems so costly and complicated to create. Guess what, creating content can actually be easy and affordable and by putting it off, you're missing out on all the benefits you already know of, but also the huge impact it has on your SEO. Thankfully, the sensei of SEO and content marketing, Ken Tucker, is here to show you the way! Learn how to create great conten...

Nowadays, everyone thinks that to be successful their business has to have the best SERP and highest SEO score, but that's only part of the equation. Fractional CMO and owner of CS Design Studios, Wyatt Chambers, joins Casey to compare the benefits and drawbacks of being a Fractional CMO versus owning a marketing agency. Wyatt gives some great advice about running a business, developing talent fro...

The way marketers interact and communicate with customers has shifted immensely with the advent of the internet and marketing automation. Today's marketing is missing the actual dialogue between customer and marketer that has been so essential to successful marketing in the past. Podcasts offer a great way to reopen those communication channels allowing marketers to create better relationships wit...

The world of copywriting can seem daunting, but who better to guide you through than someone who's been there and done that throughout a long career in the business. Russ Reynolds is a Fractional CMO and a longtime copywriter who now runs several successful companies. Russ tells all on the do's and don'ts of both being a copywriter and hiring copywriters for your business. Russ also discusses some...

My name is Casey Stanton and I'm the founder of CMOx, the leading fractional chief marketing officer company. And today I want to tell you about my podcast, The Fractional CMO show This isn't just about how you can position yourself as a Fractional CMO. This is about building the lifestyle you want, where you're loving the work you do... Yes, being a fractional CMO means you get to call the shots,...