FounderVideo Podcast

In this conversation, Ashley Faus discusses thought leadership in the B2B marketing space. She emphasizes the importance of having both thoughts and leadership qualities to be a true thought leader. Ashley also introduces the four pillars of thought leadership: credibility, profile, being prolific, and strong depth of ideas. She highlights the challenges of attribution in B2B marketing and the nee...

In this conversation, JD Garcia , Head of Strategy at Impactable , shares insights and strategies for running LinkedIn ads effectively. He discusses common mistakes in LinkedIn ads configuration, the importance of setting realistic expectations, and the key characteristics of companies that benefit the most from LinkedIn ads. JD also highlights the performance of video content on LinkedIn and the...

In this conversation, Liam Moroney, founder of Storybook Marketing , discusses the future of demand generation and marketing budget allocation in B2B companies. He highlights the rise of demand gen as a buzzword on LinkedIn and the need for clarity in its definition. Liam also explores the influence of B2C marketing on B2B marketing and the challenges of applying B2C tactics in a B2B context. He e...

In this conversation, Will interviews Ryan Paul Gibson , founder of Content Lift, about customer interviews in B2B and leveraging them in positioning and content strategies. Ryan has conducted over 1900 customer interviews. He shares his journey in B2B and how his passion for customer understanding led him to start Content Lift. They discuss the importance of customer insights in the B2B buying jo...

Andrei Zinkevich reveals how to implement a proper ABM program with small TAMs and high ACVs. Key points: - What people get wrong about gaining new B2B business from LinkedIn - The process he uses to define and leverage clients’ ICPs in full-funnel marketing strategy - Techniques for conducting effective customer interviews and how to utilize these insights in your marketing programs - How to craf...