Founders' Marketing Compass

Business EN ↓ 30 episodes

Managing marketing teams can be challenging for startup founders. Etgar Shpivak explores the relationship between startup founders and marketing teams in this podcast. Through co-founding ventures and extensive marketing experience, Etgar interviews founders and investors to deliver insights to help early-stage startups build healthy, lasting relationships with their marketing teams. etgar.substack.com

Author

Founders' Marketing Compass

Episodes

EP 5 - Shaul Olmert, Co-founder & CEO, KwaKwa - Finding Meaning in Entrepreneurship 01.07.2024 42:51

In this episode, Etgar Shpivak interviews Shaul Olmert, a successful entrepreneur with extensive experience in the tech media marketing business. They discuss topics such as setting KPIs for a team, marketing tactics for investors, and the transition from market education to a competitive market. Shaul shares insights from his journey as a founder and CEO of companies like Playbuzz and Quackwa. He...

EP 4 - Atticus LeBlanc, Founder & CEO, PadSplit - Setting Clear KPIs for Your Marketing Team 23.06.2024 27:33

Despite audio quality issues caused by an unsuccessful sound experiment, we hope you'll still find value in this episode. Atticus LeBlanc, founder of PadSplit, shares insights on managing the relationship between founders and their marketing team. He emphasizes the importance of setting clear KPIs for the marketing team and aligning them with overall business goals. Atticus also discusses the bala...

EP 3 - Guy Poreh, 5eyes - Investors: Look Beyond the Numbers 19.06.2024 29:00

In this episode, Guy Poreh, an investor and marketer, shares his insights on evaluating startup marketing teams and the importance of building a brand. He emphasizes the need for marketing teams to focus on creating a brand that resonates with customers and differentiates the startup from its competitors. Guy also discusses the common mistakes that startups make in their marketing efforts, such as...

EP 2 - Serhat Pala, Cross Ocean Ventures - Transparency and Risk Assessment in Investor Pitching 13.06.2024 34:33

In this episode, Serhat Pala, General Partner at Cross Ocean Ventures, shares his insights on building successful marketing teams for startups. He emphasizes the importance of understanding the proper role of marketing and giving it the attention it deserves. Serhat also discusses the critical marketing metrics he looks for when assessing investments and highlights startups' common mistakes in the...

EP 1 - Kadion Preston, Co-founder, Carib Shopper - Do You Have the Right Marketing Team? 12.06.2024 25:39

In this episode, host Etgar Shpivak interviews Kadeon Preston, the CEO of Carb Shopper, about the challenges of managing a marketing team as a startup founder. They discuss setting KPIs, communicating long-term strategies, measuring effectiveness, balancing creativity and strategy, common mistakes founders make, and qualities to look for when hiring marketers. Kadeon emphasizes the importance of u...