Morning Brew
Founder's Journal
Alex Lieberman, the co-founder and Executive Chairman of Morning Brew, gives you an insider’s look into building businesses. Alex explores the founder’s journey, from the painful challenges of 0-to-1 to the powerful frameworks that help you scale to millions in revenue as well as the emotional rollercoaster that is present throughout.
Author
Morning Brew
Category
Podcast website
Latest episode
Jun 30, 2025
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Episodes
The Power of Disagreement 03.11.2021 13:45
In this episode, I discuss why open and honest disagreement is one of the most important vehicles for society and companies to progress. Check out the full transcript at https://foundersjournal.morningbrew.com to learn more, and if you have any ideas for our show, email me at alex@morningbrew.com or my DMs are open @businessbarista Learn more about your ad choices. Visit megaphone.fm/adchoices
Mimetic Theory & Decision Making 01.11.2021 12:01
In this episode, I talk about why it is essential to understand mimetic theory and how it impacts the choices you make every single day. Check out the full transcript at https://foundersjournal.morningbrew.com to learn more, and if you have any ideas for our show, email me at alex@morningbrew.com or my DMs are open @businessbarista Learn more about your ad choices. Visit megaphone.fm/adchoices
How to Start Building #6: The Evolution of an Entrepreneur 29.10.2021 12:19
Welcome to the 6th and final installment of our How to Start Building miniseries. In this episode I breakdown the skills entrepreneurs must adapt over the life of their business. Check out the full transcript at https://foundersjournal.morningbrew.com to learn more, and if you have any ideas for our show, email me at alex@morningbrew.com or my DMs are open @businessbarista Learn more about your ad...
How to Start Building #5: How the Brew Raised Money (Classic) 29.10.2021 12:22
In this classic episode, I talk about how we raised money for Morning Brew and how you should think about funding your business. Check out the full transcript at https://foundersjournal.morningbrew.com to learn more, and if you have any ideas for our show, email me at alex@morningbrew.com or my DMs are open @businessbarista Learn more about your ad choices. Visit megaphone.fm/adchoices
How to Start Building #4: How Entrepreneurs Think 27.10.2021 17:32
In this episode, I’m talking about the mental toolkit of successful entrepreneurs. If you're interested in learning more about thinking independently, check out my previous episode, Think for Yourself. Check out the full transcript at https://foundersjournal.morningbrew.com to learn more, and if you have any ideas for our show, email me at alex@morningbrew.com or my DMs are open @businessbarista L...
How to Start Building #3: Why a Sales Skillset is a Business Superpower (Classic) 27.10.2021 9:19
In this classic episode, I examine our perception of sales and discuss why any modern business professional needs to take the skill seriously. Check out the full transcript at https://foundersjournal.morningbrew.com to learn more, and if you have any ideas for our show, email me at alex@morningbrew.com or my DMs are open @businessbarista Learn more about your ad choices. Visit megaphone.fm/adchoic...
How to Start Building #2: Creating Startup Ideas 25.10.2021 11:55
In this episode, I talk about how to think of startup ideas and cultivating the mindset of a business brainstormer. And if you're interested in hearing more about the formation and growth of Notarize, check out my previous episode, What to Learn from a Business That 10x'd in 5 Quarters. Check out the full transcript at https://foundersjournal.morningbrew.com to learn more, and if you have any idea...
How to Start Building #1: Overcome Builder’s Block (Classic) 25.10.2021 14:39
This week we're dropping a new miniseries here on Founder's Journal called How to Start Building. We'll be bringing back some classic episodes you loved—or if you're a new listener, maybe you haven't heard before—and some new episodes you won't want to miss. In this classic episode, I talk about a concept that I call Builder’s Block, what I do to remedy it, and why I think Builder’s Block is a goo...
How Morning Brew Exited in an 8-Figure Deal 22.10.2021 12:13
In October of 2020, Morning Brew sold a majority stake of our business for 8-figures. As I reflect on our sale and the 5-year journey that preceded it, there are a handful of key decisions we made and characteristics we exhibited that made this outcome possible. I share them on today’s Founder’s Journal. As mentioned in this edition, check out my previous episode, Why a Sales Skillset is a Busine...
How to Think About Failure 20.10.2021 12:06
Failure needs a rebrand. Without failure, we cannot grow as builders, searchers, and starters. Without failure, we can’t learn what works & what doesn’t. In today’s Episode, I distinguish good failure from bad failure, and how to approach good failure thoughtfully to accelerate your career. Check out the full transcript at https://foundersjournal.morningbrew.com to learn more, and if you have any...
How to Find & Keep Building Momentum 18.10.2021 15:11
In this episode, I’m breaking down the formula for creating and keeping momentum in business, in your career and in building a startup. Learn more about your ad choices. Visit megaphone.fm/adchoices
Stoicism & Focusing on What You Can Control 15.10.2021 12:06
In this episode, I share some of the insights I've gained by studying the philosophy of stoicism and how it has helped me find direction. Check out the full transcript at https://foundersjournal.morningbrew.com to learn more, and if you have any ideas for our show, email me at alex@morningbrew.com or my DMs are open @businessbarista. Learn more about your ad choices. Visit megaphone.fm/adchoices
Shower Thoughts: How to Create Informed Conviction 14.10.2021 3:13
Welcome to the very first Founder's Journal Shower Thought, a quick mini episode aimed at making you think harder about your career or your business. In this edition, I talk about how to build informed conviction. Check out the full transcript at https://foundersjournal.morningbrew.com to learn more, and if you have any ideas for our show, email me at alex@morningbrew.com or my DMs are open @busin...
Feeling Lost & Achieving Your Next Big Win 13.10.2021 12:18
In this episode, I talk about feeling lost and share how I'm working to find direction as I settle into a new role at Morning Brew. Check out the full transcript at https://foundersjournal.morningbrew.com to learn more, and if you have any ideas for our show, email me at alex@morningbrew.com or my DMs are open @businessbarista. Learn more about your ad choices. Visit megaphone.fm/adchoices
My Mental Health Routine 11.10.2021 12:19
I discuss my experience with anxiety, how it impacts me at work, and my routine for managing my mental health. Check out the full transcript at https://foundersjournal.morningbrew.com to learn more, and if you have any ideas for our show, email me at alex@morningbrew.com or my DMs are open @businessbarista. Learn more about your ad choices. Visit megaphone.fm/adchoices
Amazing Leadership Lessons from Ted Lasso 08.10.2021 15:31
I describe 4 leadership lessons we can learn from season 1 of the hit Apple TV+ series Ted Lasso, and how they can apply to any team–on the field or in business. Also I reference two past episode of Founder's Journal, check those out: How your boss can make or break your professional experience How we try to be nice versus trying to be honest Check out the full transcript at https://foundersjourna...
What to Learn from a Business That 10x'd in 5 Quarters 06.10.2021 16:52
In this episode, I discuss the lessons we can learn from Notarize, one of the fastest growing startups I've ever seen. Check out the full transcript at https://foundersjournal.morningbrew.com to learn more, and if you have any ideas for our show, email me at alex@morningbrew.com or my DMs are open @businessbarista. Learn more about your ad choices. Visit megaphone.fm/adchoices
5 Lessons From Devastating Mistakes in Business 04.10.2021 12:37
In this episode, I discuss five profound mistakes leaders have made in business and what we can learn from them. Check out the full transcript at https://foundersjournal.morningbrew.com to learn more, and if you have any ideas for our show, email me at alex@morningbrew.com or my DMs are open @businessbarista Learn more about your ad choices. Visit megaphone.fm/adchoices
Building Your Team #6: Ask an HR Executive 01.10.2021 18:08
Welcome to part 6 of Founder’s Journal's Building Your Team miniseries. In this episode, Morning Brew’s VP, Head of People Operations, Kate Noel, joins me to discuss how to attract and nurture great talent in a business. This episode was recorded for an audience of VIPs from Morning Brew's SHARE THE BREW referral program. For more info subscribe at https://morningbrew.com. Check out the full trans...
Building Your Team #5: How to Make Reference Checks Less Terrible (Classic) 01.10.2021 13:39
Welcome to part 5 of Founder’s Journal's Building Your Team miniseries. Today's episode is all about how to make reference checks actually useful to the hiring process. Check out the full transcript at https://foundersjournal.morningbrew.com to learn more, and if you have any ideas for our show, email me at alex@morningbrew.com or my DMs are open @businessbarista Learn more about your ad choices....
Building Your Team #4: Nailing the Interview Part II 29.09.2021 15:40
Welcome to part 4 Founder’s Journal's Building Your Team miniseries. Today, I’m talking about what it looks like for an interviewer to nail an interview process. In this episode, I break down 5 specific strategies that are crucial to hiring great talent. Check out the full transcript at https://foundersjournal.morningbrew.com to learn more, and if you have any ideas for our show, email me at alex@...
Building Your Team #3: Nurturing Your Hires (Classic) 29.09.2021 15:01
Welcome to part 3 of Founder’s Journal's Building Your Team miniseries. I'n this episode, I'm discussing the importance of building relationships with potential employees. Check out the full transcript at https://foundersjournal.morningbrew.com to learn more, and if you have any ideas for our show, email me at alex@morningbrew.com or my DMs are open @businessbarista Learn more about your ad choice...
Building Your Team #2: Nailing the Interview Part I 27.09.2021 13:32
Interviewing for a new job can be an arduous & anxiety-provoking process. In this episode, I share a few stories of the best interviews I’ve ever witnessed, so that you can walk away with 5 specific strategies for standing out in the interview process. Check out the full transcript at https://foundersjournal.morningbrew.com to learn more, and if you have any ideas for our show, email me at alex@mo...
Building Your Team #1: Should I Hire My Friend? (Classic) 27.09.2021 14:20
This week we're dropping our second miniseries here on Founder's Journal called Building Your Team. We'll be bringing back some classic episodes you loved—or if you're a new listener, maybe you haven't heard before—and some new episodes you won't want to miss. Today's classic episode is about whether you should work with friends or family in business. Check out the full transcript at https://found...
How to Make Social Media Work for You Part II 24.09.2021 13:33
Social media should be serve as a friend, not a foe in your life. In this episode, I'm talking about using social media from the perspective of a founder and manager. To learn how to think about social media on a personal level, check out How to Make Social Media Work for You Part I. Check out episode transcripts at https://foundersjournal.morningbrew.com to learn more, and if you have any ideas f...
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