Founders Go Naked: Digital Marketing and Branding For 6 & 7 Figure Coaches in High Ticket Sales

Ads are getting expensive to run, people aren’t showing up, and even when they do… …they flake out and don’t convert into sales. If these pains sound familiar to you, then you’re probably running webinars in 2024. In this episode, we’ll reveal the top ways you can save yourself from a few headaches - and get more people buying at your webinar.  You’ll learn: How to add a “personal touch” that...

If you’re an internet marketer then you might know Dennis Yu. He’s kind of a big deal. After all, if you’ve spent over a BILLION dollars in ads… … for clients that include the likes of Nike, Red Bull, and the Golden State Warriors… … and was featured on New York Times, CNN, and various other outlets like he has… … all while being an ‘O.G.’ Yahoo! Engineer? Then your story is DEFINITELY something p...

My client was confused why his webinars weren’t bringing in the sales.  Sometimes, it’s hard to tell the trees from the forest when you’re in the thick of it.  Question is - are you making the same mistakes like this client of mine?  Here’s the good news: I review his entire Webinar and provide him with action steps to improve it.  Anyone doing webinars will probably benefit fr...

Struggling to generate leads or convert them into high-ticket sales? You might not be using the right sales funnel for your business. A good sales funnel can mean the difference between a sexy product… …and someone screaming into the void with zero buyers. In this episode, we’ll talk about the top three sales funnels of 2024 and: Why Webinars are a great way for coaches to attract clients How a Vi...

Something that doesn’t get talked about enough is how often entrepreneurs or business owners give up - whether due to stress, burn out, or life getting in the way. When E-Comm expert Andrew Tan noticed how often his students destroyed their own progress just as they were about to succeed, he decided to switch things up. Today, 80% of his students own successful E-Comm businesses. Listen to today’s...

Wondering whether or not Facebook or Meta ads are still cutting it these days for marketing your Webinars? The short answer? Yes. BUT you need the right strategy to get amazing leads that translate to sales. So in this episode, discover: How to leverage Meta’s INCREDIBLE targeting algorithms The right type of ads to produce in 2024 for your Webinar (or any business, really) How much you should act...

People used to LOVE Webinars during the pandemic, but now? Coaches are panicking because Webinar attendance rates are plummeting. Well, if you’re having problems getting people to attend your Webinar (and thus close your high-ticket offers), rest assured - Webinars aren’t dead in 2024. This episode, we’ll be talking about 5 radical strategies we can use to boost your Webinar attendance rates. You’...

Ever wondered what separates the top coaches of the world from the ones who fail to taste success? Having worked with many big names in the coaching industry over the past decade, we’ve noticed a few similarities between those who’ve reached the peak… In this episode, let’s learn about the traits that helped these coaches achieve phenomenal growth and success in their careers! Here’s what you’ll l...

Are you spending more than you earn on your Webinars? You’re not alone.  Marketing Webinars effectively is getting harder and harder each day. And the thing is the solution may not be better ads - Maybe all you need is a more effective Webinar Funnel structure. Discover how a high-converting webinar funnel can change the game for you in this podcast. Here’s what you’ll learn in this episode:...

Have you ever wondered how to get thousands of attendees to your webinars? For six-figure coaches who dread the thought of marketing, the leap to a seven-figure business seems daunting. But if you can master these five secrets, you’ll be scaling your high-ticket Webinars to the moon… Here’s what you’ll learn: How THIS system gets you low CPL (cost per lead) and fantastic returns in the long run Ho...

Could a simple change in mindset change your business trajectory?   Ask Terence Tan. He is a digital entrepreneur, investor, and coach who shared the stage with the likes of Mary Buffett, Blair Singer, and Jay Abraham. In this interview he taught me that making money or being successful… … Happens when you start focusing on one other thing.  And when someone like Terence Tan, with a...

What if your Webinar ads are still going strong after one whole year? Normally, we’d pull the life support on such an old and dusty ad within weeks… …to prevent people from getting bored looking at the same ads over and over again. But there ARE exceptions to the rule. For instance, when we designed this particular video ad for one of our clients, it became an INSTANT hit. More than a year later,...

How did Ezekiel Chew go from 16-year-old amateur trader… …to being invited by BANKS and trading institutions to coach their team? And even getting nominated by Entrepreneur Magazine as a successful entrepreneur to follow.  Initially, for Ezekiel, Founder of Asia Forex Mentor, he rode the momentum of a lucky break and earned his first pot of gold while still in his teens. But luck could only g...

Today, coaches have access to AI like ChatGPT that can produce hundreds of ad copies and headlines in SECONDS. Obviously, that’s going to be a great help when it comes to marketing your webinars. But is any of that AI-made content going to transform your coaching business into 7 or 8 figure success stories? The short answer is: no… because everyone is doing it.  The long answer is: no… becaus...

Did you know that many of the greatest speakers in the world are actually INTROVERTS? Yeah, that surprised me too. But when I found it out from John Chong, Co-founder of iSummit - I was in disbelief.  They’ve worked with hundreds of speakers.  And according to John, many of the more successful coaches actually tend to be quiet, listening more than they speak.  The reason?  They...

What’s the essence of an effective webinar?  Do you need something that offers such incredible value to the audience that they remember it for years to come? Do you need to be a great salesman with an awesome sales pitch? Or do you need to be a transformational speaker who can inspire great change? Today, we’re having Terence Teoh, co-founder of Beyond Insights, answer this burning question....

Not too long ago, one of our clients had a ‘gut feeling’ about Webinar ads. Instead of relying on our system of testing and data collection, he insisted to run the video ads he had created without our input.   As a result, he went from having 4x ROAS (Return on Ad Spend) at his previous webinar… to actually LOSING money on his next one! And that’s just one of the THREE common mistakes we...

Most successful coaches pay a bit of lip service to their business failure - and many even try to conceal their failures.  But Dato’ Michael Tan, award-winning Regional Investment Edupreneur, has no hesitation sharing his very turbulent life.  Michael openly talks about how a financial crisis led to a crumbling business, millions of dollars lost or stolen, deep depression that brought hi...

With just one simple tweak to a hook, our ad managed to get over 10,000 Webinar sign-ups in 2 months. If you’ve ever wondered why your ads are not performing as well as they should, here’s why: Everyone seems to be copying each other’s ads.  No matter what niche you’re operating in, your business is going to have a lot of competition when it comes to grabbing attention. If you are emulating t...

What’s Founders Go Naked all about?  And as a Business Founder, how will it profit you?  No, it’s not an 18+ rated podcast.  And no one is actually getting nude (sorry fellas!) But if you are a Founder, and especially if you have a coaching or ‘expert’ type business, you’ll love this show.    In this episode we’re gonna set the stage for this podcast.  WHAT it’s...

We’re on a mission to make webinars sexy (and profitable) again. Let’s talk about what REALLY matters for a successful webinar: low cost per lead, high profits! Episode 2 cuts through all the marketing BS and tells you the 5 ways you can get more people signing up for your webinar - at a cheaper cost per lead. If you’re looking for a very sexy profit on your webinars, then start here. You will dis...

Mikael Dia, the CEO of Funnelytics has some pretty thought-provoking ideas in my interview with him in this episode.  For instance, he believes that there is ONE thing all business owners struggle with… It’s called “chasing the thrill ”, or “shiny object syndrome” . You probably faced this yourself, especially if you’ve ever started a business with the dream of becoming a millionaire in your...

Are you looking to cut down on your webinar’s advertising costs? After 10 years of trial and error, we’ve learned that the first step in running a successful webinar lies in good market research. In fact, using just 5 market research strategies, we help our clients go from barely breaking even on ad spend, to cutting up to 50-70% of their cost per lead. Yeah - it’s THAT impactful. I’d even go so f...