Founders Go Naked: Digital Marketing and Branding For 6 & 7 Figure Coaches in High Ticket Sales

Watching your Facebook ads slowly die without knowing why is pretty grim for any business owner. That’s why it pays to get a ‘Doctor of Ads’ to do a ‘check up’: Dr. Theresa Pantanella, an occupational therapist turned direct response marketer is such a doctor!  Her ‘patients’ these days are Meta ads – and most are in critical condition. Her diagnosis? It all boils down to a couple of rookie m...

If you do this, you’re bleeding your business dry! Too many coaches obsess over the instant sales they make from their webinars. But the truth is that on average, over 70% of people DON’T buy immediately. So if instant ROI is your metric for success… you could be COMPLETELY missing the boat. In this episode I reveal 6 ways you can get more sales from the 70% who didn’t convert. You’ll learn: Why t...

Sometimes being ‘ahead of the curve’ means getting stared at like you’re a loony. Jasper learned this the hard way. He pitched the idea that implementing sustainability can not only cut costs, but actually make your business more PROFITABLE. In other words, “going green could MAKE you more green!” Initially it didn’t go so well. He was like Corpnicus trying to convince people the Earth revolved ar...

Ever had to promote a live event on short notice and a shoestring budget? Chances are, it’s gonna suck. Good news is that it’s possible to turn things around with laser-focused marketing. With just a few key strategies, we sold out an ENTIRE venue with paid participants  – and spent just $500 for ads. This podcast episode explains how we pulled it off. You’ll discover: The one ‘attraction’ th...

Most coaches have a ‘hit-or-miss’ philosophy where they aim to strike gold at the webinar event. If that’s your approach then there’s good news… there’s an easy way to boost your sales numbers.  And that’s by a simple paradigm shift to make your webinars profitable again! You’ll learn: How to get high ROAS by improving your funnel with our ‘long tail’ Webinar approach How to get sales from th...

With one perfectly refined pitch, Vince Tan set the coaching world on fire. You wouldn’t know it from how he carries himself – just a humble guy in t-shirt and jeans. Until he goes on stage in front of thousands… and ends event after event as TOP closer. In this interview, you’ll learn some valuable business lessons from one of the best Webinar closers in Asia. You’ll discover: The No.1 thing ALL...

How do you make your webinar stand out in a marketplace that has thousands of webinars? It’s not easy in 2024… Ads just keep getting more and more expensive these days. While competitors are upping their game with mass-produced AI-generated content or pumping thousands of dollars into their marketing campaigns. But here’s the good news… It’s not impossible. And it doesn’t have to cost you your lif...

How do you stand out from the crowd when everyone’s running the same ads? Just make ads that don’t look like ads! To do that, you just need to go back to basics and use one of the oldest tricks in every marketer’s playbook: advertorials. In this episode, you’ll learn: Why this old-school strategy is making a comeback in the digital age (and why it kicks ass) How advertorials could give you cheaper...

If you’re looking for a secret formula for making killer ads that bring in the right type of people at the right price… …Then the 40-40-20 rule in marketing is a rule that you shouldn’t ignore .  See, it doesn’t matter how much money and energy you pump into your marketing campaign if you’re targeting the wrong areas to improve. That’s why in this episode you’ll learn about: What the 40-40-20...

So they say 9 out of 10 marketing campaigns fail.  And 95% of businesses fail in the first 10 years.  One thing I’ve learnt being in business for over 20 years is that… … Setbacks are a normal part of it. The difference is whether it breaks you… or makes you. In this episode, you’ll learn about: How legends from the 80s used to do things (and why modern marketers are lucky!) What I do wh...

Anyone can get fantastic results from their Webinars maybe once or twice and be a ‘one-hit’ wonder.  But to have your webinars consistently be profitable?  Now that’s a different story. That’s why this case study is important… It shows how we managed to get 3X or more ROAS – consistently – for one of our clients’ webinars. So if you want to learn the following: How changing the core mess...

Quiz funnels are a great way to save everyone’s time. If you do it right… Your prospects can get personalised offers that actually speak to their desires… And you’ll have a deeper insight on who to target with your highest ticket offers (and what to say to them) The best part? You’re keeping people engaged throughout the experience… and getting valuable marketing data you can use to scale your bus...

There’s so many great coaches who fail to market themselves. Chances are, you already have what it takes to be an expert in your field… But if you don’t have all the ingredients of a successful coaching business, then things can quickly fall apart. So here’s how you fix that. In this episode, I’ll walk you through 7 steps that will teach you: How to define your audience with AI tools like ChatGPT...

People are wired to win. That’s why the Challenge Funnel is so powerful… It taps into a primal desire to prove ourselves. By giving participants small wins each day, you make them believe that they can achieve great things with your solution.  More importantly, you’re overcoming one of the biggest objections of buying - the lack of trust in their own ability. That’s why challenges are so effe...

One of the biggest obstacles in entrepreneurship is often yourself. Specifically, your inner voice. It’s the one that goes… “You’re gonna screw this up.” “You’re worthless.” “You will never amount to anything.” Now, what if you’re able to conquer that inner voice and gain the confidence you need to finally start that big project, found that company, sell that product, and close that deal with that...

Need to set up a sales funnel ASAP, but got no time? Then the ‘On-Platform Funnel’ is for you! All you need is a working ad, a social media platform to run ads on, and a process for buttering up your leads and reaching out to them with an offer. Listen to today’s podcast to learn all about a funnel that’s: Quick and simple to set up – no Web pages needed! Gets you cheap leads (because of the way o...

There were plenty of times where Dorothy could’ve given up being an entrepreneur. Like when she tragically lost her first business and her friend to a fire… Or when she nearly lost everything to disaster and was only left with the clothes on her back… … and even during the dozens of times she and others doubted her capabilities. Yet here we are today, in the presence of one of the most successful...

VSL (Video Sales Letter) funnels have been used to sell high ticket offers for experts and coaches for a long time.  I remember running a VSL funnel for my publishing business back in 2009 And it worked tremendously to help me build a high 6-Figure business.  If you are a coach or expert and want to get your own VSL funnel build.  Then you don’t want to miss this podcast because we’...

Imagine being so allergic to selling that people dub you the ‘Director of Sales Prevention’. But for Brian Kurtz, an OG marketer who’s worked with legends like Gene Schwartz, Dan Kennedy, Gary Bencivenga… … It’s actually one of the many secrets behind his WILDLY successful direct marketing career. He’s finally on the show, so today you’ll learn: The HUGE mistake many marketers make with their copy...

What if you could turbocharge your Webinar funnel and get 50% or MORE ROI on your existing Webinar funnel? All without spending additional  money on ads? Introducing the Webinar Funnel on Steroids - The Radical Webinar Funnel.  A powerful high-ticket sales funnel that turns ordinary Webinar funnels into bankable dollars.  In today’s episode, you’ll learn: How to improve the quality...

Roy was at his wit’s end after losing his business, going into debt, and falling into depression. Then he discovered something rich people use to get RICHER… Soon, he started teaching it to others too. Now, he’s got MILLIONAIRES asking for HIS advice on how to make important million-dollar decisions for their businesses. Today’s episode is all about Roy’s amazing comeback story - and how his spiri...

Most of the time, people don’t buy your high ticket offers because: They haven’t spent enough time with you to know, like, or trust you They aren’t entirely convinced that your solution is for them The good news is I found a way to turn things around and convert cold prospects into high ticket clients… WITHOUT needing a MASSIVE marketing budget. (While helping you identify those who are ready to b...

Are you tired of spending hours creating slide presentations for your Webinars, only to find they don’t actually get people to buy your high ticket offers? Look no further! We designed this template to help you save time and convert high-ticket clients. Here’s what you’ll learn: How to make your presentation VALUABLE to your clients Why QUALIFYING your audience saves your time (and money) How to a...

Having sleepless nights just thinking of ways to effectively grow your business? In this episode, we’re giving you the quick and dirty guide to do just that: 7 digital marketing strategies to outsmart your competitors and skyrocket your sales. You’ll learn: How to ATTRACT people with a lead magnet Why VSLs can help you build trust and authority How to engage with your email subscribers (and get th...

Frustrated by the low sales from your marketing, even though your ads ‘seem’ to be doing well? Truth is, most people make the mistake of believing that low cost per lead (CPL) is everything . But this is a mistake that could cost you a LOT of money. In this episode, we’ll talk about the things you ACTUALLY want to look at so that your ad gets you greater returns: Why cheaper cost per lead isn’t ne...