David Senra
Founders
Learn from history's greatest entrepreneurs. Every week I read a biography of an entrepreneur and find ideas you can use in your work. This quote explains why: "There are thousands of years of history in which lots and lots of very smart people worked very hard and ran all types of experiments on how to create new businesses, invent new technology, new ways to manage etc. They ran these experiments throughout their entire lives. At some point, somebody put these lessons down in a book. For very little money and a few hours of time, you can learn from someone’s accumulated experience. There is...
Author
David Senra
Category
Podcast website
Latest episode
Jul 10, 2026
Where to listen?
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Episodes
#74 The Autobiography of Andrew Carnegie 02.06.2019 55:04
What I learned from reading The Autobiography of Andrew Carnegie by Andrew Carnegie. ---- Founders Notes gives you the ability to tap into the collective knowledge of history's greatest entrepreneurs on demand. Use it to supplement the decisions you make in your work. Get access to Founders Notes here. ---- “I have listened to every episode released and look forward to every episode that comes o...
#73 Andrew Carnegie and Henry Clay Frick: The Bitter Partnership That Changed America 26.05.2019 1:32:16
What I learned from reading Meet You in Hell: Andrew Carnegie, Henry Clay Frick, and the Bitter Partnership That Changed America by Les Standiford. ---- Founders Notes gives you the ability to tap into the collective knowledge of history's greatest entrepreneurs on demand. Use it to supplement the decisions you make in your work. Get access to Founders Notes here. ---- “I have listened to every...
#72 Stan Lee: Founder of Marvel 19.05.2019 59:13
What I learned from reading Excelsior! The Amazing Life of Stan Lee by Stan Lee and George Mair. Marvel is a cornucopia of fantasy, a wild idea, a swashbuckling attitude, an escape from the humdrum and prosaic. It's a serendipitous feast for the mind, the eye, and the imagination, a literate celebration of unbridled creativity, coupled with a touch of rebellion and an insolent desire to spit in t...
#71 Jeff Bezos' Shareholder Letters 12.05.2019 1:47:44
"To read Bezos’ shareholder letters is to get a crash course in running a high-growth internet business from someone who mastered it before any of the playbooks were written." ---- Founders Notes gives you the ability to tap into the collective knowledge of history's greatest entrepreneurs on demand. Use it to supplement the decisions you make in your work. Get access to Founders Notes here. -...
#70 Mark Spitznagel: The Dao of Capital 06.05.2019 59:16
What I learned from reading The Dao of Capital: Austrian Investing in a Distorted World by Mark Spitznagel. Klipp's Paradox (0:01) the whole point of my approach to investing is that we must be willing to adopt the indirect route to achieve our goals (14:00) finding his life's work (19:00) if my children will only read one book on economics I would be Economics in One Lesson (25:30) why it is alwa...
#69 Charles Goodyear: An Inventor's Obsession and the Struggle for a Rubber Monopoly 28.04.2019 1:12:39
What I learned from reading The Goodyear Story: An Inventor's Obsession and The Struggle For A Rubber Monopoly by Richard Korman. An obsessive quest to find the recipe for rubber (0:01) Charles Goodyear epitomized the spirit of the upstart American technologists (6:15) the early life of Goodyear's family (20:10) coming up with the idea for a domestic made only hardware store (29:00) a crushing fai...
#68 Daniel Ludwig: The Invisible Billionaire 21.04.2019 1:26:33
What I learned from reading The Invisible Billionaire: Daniel Ludwig by Jerry Shields. The cameraman was excited and more than a little nervous. In a matter of moments he would enjoy a unique opportunity: the chance to snap the first unposed picture ever taken of the richest man in the world. The strange thing was that most Americans had never even heard of Daniel Keith Ludwig. How could a man in...
#67 Conrad Hilton: Hilton Hotel Dynasty 14.04.2019 1:25:35
What I learned from reading The Hiltons: The True Story of an American Dynasty by J. Randy Taraborrelli. 100 years ago he was a man with $5000 to his name (0:01) the curse of the ambitious/early life + work (6:35) Conrad Hilton is inspired by Helen Keller's optimism (13:00) the first Hilton hotel + more failed businesses (14:45) Conrad at 32 years old /falling back into the Hotel business by accid...
#66 Henry Kaiser: Builder in the Modern American West 07.04.2019 1:24:39
What I learned from reading Henry J. Kaiser: Builder in the Modern American West by Mark Foster. He built giant businesses in roads, bridges, dams, housing, cement, aluminum, chemicals, steel, health care, and tourism. (0:01) starting a joint venture with Howard Hughes (6:40) learning how not to run a business (12:00) how Kaiser was able to start his own business with no money (18:00) I decided...
#65 Kirk Kerkorian: Penniless Dropout became the Greatest Deal Maker in Capitalist History 31.03.2019 1:10:04
What I learned from reading The Gambler: How Penniless Dropout Kirk Kerkorian Became the Greatest Deal Maker in Capitalist History by William C. Rempel. ---- [0:16] He was a humble man privately proud of his accomplishments, a business genius who ignored his MBA advisers, a daring aviator and movie mogul, a gambler at the casino and on Wall Street who played the odds in both houses with uncanny s...
#64 Coco Chanel: Her Life and Secrets 24.03.2019 58:09
What I learned from reading Coco Chanel: Her Life, Her Secrets. ---- It is my work I am congratulated on, and to me, that's the only thing that counts (0:01) I've been miserable in a life that from the outside seemed magnificent (4:15) The maxims of Coco Chanel (6:43) Coco on marketing (13:22) Coco's early life (15:15) My need for independence began to develop when I was very young. (18:53) Coco C...
#63 The King of Oil: The Secret Lives of Marc Rich 10.03.2019 1:24:12
What I learned by from reading The King of Oil: The Secret Lives of Marc Rich by Daniel Ammann. ---- The spot market for oil was one of the most lucrative ideas of the twentieth century. [0:01] the historical events intertwined with the career of Marc Rich [5:15] how his family escapes the Nazi's [12:00] his first jobs + learning from his father + finding his vocation [14:30] learning the commodit...
#62 The Autobiography of Benjamin Franklin 04.03.2019 1:07:24
What I learned from reading The Autobiography of Benjamin Franklin by Benjamin Franklin. ---- [0:01] Why Ben Franklin wrote an autobiography [4:50] Ben Franklin's early education and first job [7:30] starting out in the printing business [11:00] Writing had been of great use to me in the course of my life, and was a principal means of my advancement [16:45] his humble arrival in Philadelphia ...
#61 Malcom McLean: The Box: How the Shipping Container Made the World Smaller and the World Economy Bigger 25.02.2019 1:29:40
What I learned from reading The Box: How the Shipping Container Made the World Smaller and the World Economy Bigger. ---- Such was the beginning of a revolution [0:01] The economic benefits arise not from innovation itself, but from the entrepreneurs who eventually discover ways to put innovations to practical use. [15:30] the basic idea was around for decades [17:30] Malcom's early life and first...
#60 Yvon Chouinard: What We've Learned from Patagonia's First 40 Years 18.02.2019 1:11:48
What I learned from reading The Responsible Company: What We've Learned From Patagonia's First 40 Years by Yvon Chouinard and Vincent Stanley. ---- When I die and go to hell, the devil is going to make me the marketing director for a cola company. I’ll be in charge of trying to sell a product that no one needs, is identical to its competition, and can’t be sold on its merits. (0:01) What Patagonia...
#59 Howard Hughes: The Definitive Biography of the First American Billionaire 11.02.2019 1:51:26
What I learned from reading Hughes: The Private Diaries, Memos and Letters; The Definitive Biography of the First American Billionaire. ---- He was a film director, a producer, a test pilot, inventor, investor, and entrepreneur [0:01] the start of Hughes Tool Company [13:00] during a gold rush sell pickaxe's / great idea about leasing drill bits [19:00] Howard Hughes Jr is on his own at 18 years o...
#58 John Bogle: Enough: True Measures of Money, Business, and Life 04.02.2019 57:59
What I learned from reading Enough: True Measures of Money, Business, and Life by John Bogle ---- Gentlemen, cut your costs. [4:00] the benefits of being forced to work early on in life [7:00] I'll never forget the inspiration when I read this quote: The force of his mind overcame his every impediment. [9:30] the traits he needed to found Vanguard [12:00] what John thinks we should be doing bett...
#57 John Bogle: Stay the Course: The Story of Vanguard and the Index Revolution 28.01.2019 1:29:35
What I learned from reading Stay the Course: The Story of Vanguard and the Index Revolution. ---- This is a story of a revolution [0:01] what Vanguard does and why? [7:00] the seed of the idea that eventually becomes Vanguard [10:00] switching from conservative investing to speculation / when humans are scared they copy the behavior of those around them [17:00] John gets fired. He decides to fight...
#56 The Biography of Herb Kelleher 22.01.2019 1:09:41
What I learned from reading Nuts!: Southwest Airlines' Crazy Recipe for Business and Personal Success ---- Reality is chaotic; planning is ordered [0:01] Vince Lombardi is the Steve Jobs of coaches [3:48] how Southwest Airlines is different [11:31] the beginning of Southwest [16:00] fighting anticompetitive practice [24:30] finding a new market by doing the opposite of your competition [29:00] ...
#55 Tycoon's War: How Cornelius Vanderbilt Invaded a Country to Overthrow America's Most Famous Military Adventurer 14.01.2019 1:23:00
What I learned from reading Tycoon's War: How Cornelius Vanderbilt Invaded a Country to Overthrow America's Most Famous Military Adventurer by Stephen Dando-Collins ---- Unlike Vanderbilt's other adversaries William Walker was not afraid of Cornelius when he should have been [0:01] Setting up the war between Cornelius Vanderbilt and William Walker [7:32] William Walker's impressive resume [16:44]...
#54 The Epic Life of Cornelius Vanderbilt 08.01.2019 1:29:55
What I learned by reading The First Tycoon: The Epic Life of Cornelius Vanderbilt by TJ Stiles. ---- His life spanned from the days of George Washington to John D. Rockefeller [0:01] $1 out of $20 in circulation [4:35] an overview of his life [5:35] the environment Vanderbilt was raised in [14:10] love of competition / dislike of school / first jobs [18:00] action for actions sake [22:00] an e...
#53 Who Is Michael Ovitz? 01.01.2019 1:46:52
What I learned from reading Who Is Michael Ovitz? by Michael Ovitz. ---- Those whom the gods wish to destroy they first give a gift [0:01] Michael's first jobs + finding his first love [7:02] the foul-mouthed magnates [19:49] starting at the bottom / being hungry for knowledge [24:50] I don't want to be standard in any way [32:30] the revolt begins and the founding of CAA [36:05] know the history...
#52 The Republic of Tea: The Story of the Creation of a Business, as Told Through the Personal Letters of Its Founders 25.12.2018 1:31:10
What I learned from reading The Republic of Tea: The Story of the Creation of a Business, as Told Through the Personal Letters of Its Founders. ---- A business is born (0:01) don't start a business unless you are the first customer (22:49) what it is like to fall in love with an idea (25:31) starting a business is like making a movie (27:15) on slowing down (32:32) the problem with being able to a...
#51 Wild Company: The Untold Story of Banana Republic 17.12.2018 1:27:20
What I learned from reading Wild Company: The Untold Story of Banana Republic by Mel and Patricia Ziegler ---- For every business, there is an appropriate scale [0:01] Fundamentally Unemployable [5:18] the prehistory of Banana Republic [10:02] "We didn't have any money, we didn't have any technology, and we didn't have a plan." –Jack Ma [14:30] A republic is born [18:13] when something is not sell...
#50 Marc Andreessen's Blog Archive 11.12.2018 1:04:44
What I learned from reading The Pmarca Blog Archive Ebook by Marc Andreessen. ---- [0:01] In this series of posts I will walk through some of my accumulated knowledge and experience in building high-tech startups. [3:15] Great things about doing a startups: Most fundamentally, the opportunity to be in control of your own destiny — you get to succeed or fail on your own, and you don’t have some...
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