David Senra

Founders

Business EN ↓ 449 episodes

Learn from history's greatest entrepreneurs. Every week I read a biography of an entrepreneur and find ideas you can use in your work. This quote explains why: "There are thousands of years of history in which lots and lots of very smart people worked very hard and ran all types of experiments on how to create new businesses, invent new technology, new ways to manage etc. They ran these experiments throughout their entire lives. At some point, somebody put these lessons down in a book. For very little money and a few hours of time, you can learn from someone’s accumulated experience. There is...

Author

David Senra

Category

Business

Podcast website

www.founderspodcast.com

Latest episode

Jul 10, 2026

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Episodes

#99 Carroll Shelby (My name is Carroll Shelby and performance is my business) 24.11.2019

What I learned from reading Carroll Shelby: The Authorized Biography by Rinsey Mills.  --- [3:27] I love everything about this person. I like the way he thought. I like the way he lived his life. [3:38] It is almost unbelievable all the different events that could happen in one human lifetime. [3:52] He lived to 89 years old and he used every single year that he was alive. [5:22] He could talk his...

#98 Enzo Ferrari (the making of an automobile empire) 18.11.2019

What I learned from reading Enzo Ferrari: Power, Politics, and the Making of an Automobile Empire by Luca Dal Monte. --- [0:01] Ferrari was animated by an extraordinary passion that led him to build a product with no equal [3:52] Lee Iacocca on why Enzo Ferrari will go as the greatest car manufacturer in history: "Ferrari spent every dollar chasing perfection."  [8:50] Business lessons from his fa...

#97 Enzo Ferrari (Ferrari vs Ford) 10.11.2019

What I learned from reading Go Like Hell: Ford, Ferrari, and Their Battle for Speed and Glory at Le Mans by A. J. Baime. ---- [0:01] Racing was the most magnificent marketing tool the industry had ever known. [2:42] Founders vs Managers  [3:43] Founders Podcasts on Henry Ford: #9, #26, and #80.  [4:29] The passion Enzo Ferrari had for his products  [5:50] The same broad features keep recurring ove...

#96 James J. Hill (Empire Builder of the Northwest) 04.11.2019

What I learned from reading James J. Hill: Empire Builder of the Northwest by Michael P. Malone. ---- James J. Hill demonstrates the impact one willful individual can have on the course of history [1:00] If you want to know whether you are destined to be a success or a failure in life, you can easily find out. The test is simple and it is infallible: Are you able to save money? If not, drop out. Y...

#95 Claude Shannon 27.10.2019

What I learned from reading A Mind at Play: How Claude Shannon Invented the Information Age by Jimmy Soni and Rob Goodman  ---- [0:25] Claude Shannon trained a powerful intellect on topics of deep interest, and continued to do so beyond the point of short term practicality [5:50] Insulated from opinion of all kinds [9:09] A simple way to describe the impact of information theory [10:39] Resourcefu...

#94 Henry Singleton (The Outsiders) 20.10.2019

What I learned from reading The Outsiders: Eight Unconventional CEOs and Their Radically Rational Blueprint for Success by William Thorndike. ---- [0:30] The failure of business schools to study men like Henry Singleton is a crime— Warren Buffett [2:40]Buffett and Singleton: Separated at birth? [8:35]The Singular Henry Singleton [14:40] Supremely indifferent to criticism [19:50] Teledyne breaks up...

#93 Ed Thorp (A Man for All Markets) 13.10.2019

What I learned from reading A Man for All Markets: From Las Vegas to Wall Street, How I Beat the Dealer and the Market by Edward Thorp.  ---- [0:01] Ed Thorp’s memoir reads like a thriller—mixing wearable computers that would have made James Bond proud, shady characters, great scientists, and poisoning attempts. The book reveals a thorough, rigorous, methodical person in search of life, knowledge,...

#92 Ed Thorp and Claude Shannon 07.10.2019

What I learned from reading Fortune's Formula: The Untold Story of the Scientific Betting System That Beat the Casinos and Wall Street by William Poundstone. ---- Claude Shannon was as close to a sure thing as existed [2:53] The beginning of information theory [7:11] Project X [9:09] introduction to Ed Thorpe [15:05] using math and physics to beat Las Vegas [18:03] Ed Thorp and Claude Shannon meet...

#91 Jim Clayton (Sold to Warren Buffett) 29.09.2019

What I learned from reading First A Dream by Jim Clayton.   ---- Founders Notes gives you the ability to tap into the collective knowledge of history's greatest entrepreneurs on demand. Use it to supplement the decisions you make in your work.  Get access to Founders Notes here.  ---- “I have listened to every episode released and look forward to every episode that comes out. The only criticism I...

#90 Charlie Munger (Poor Charlie's Almanack) 22.09.2019

What I learned from reading Poor Charlie's Almanack: The Wit and Wisdom of Charles T. Munger. ---- Cicero, learned man that he was, believed in self-improvement so long as breath lasts. In business we often find that the winning system goes almost ridiculously far in maximizing and/or minimizing one or a few variables-like the discount warehouses of Costco."Invert, always invert." It is in the nat...

#89 David Ogilvy (Confessions of an Advertising Man) 15.09.2019

What I learned by reading Confessions of an Advertising Man by David Ogilvy.     ---- Founders Notes gives you the ability to tap into the collective knowledge of history's greatest entrepreneurs on demand. Use it to supplement the decisions you make in your work.  Get access to Founders Notes here.  ---- “I have listened to every episode released and look forward to every episode that comes out....

#88 Warren Buffett's Shareholder Letters— All of them! 08.09.2019

What I learned from reading Berkshire Hathaway Letters to Shareholders by Warren Buffett.   ---- Founders Notes gives you the ability to tap into the collective knowledge of history's greatest entrepreneurs on demand. Use it to supplement the decisions you make in your work.  Get access to Founders Notes here.  ---- “I have listened to every episode released and look forward to every episode that...

#87 Thomas Watson (IBM) 01.09.2019

What I learned from reading The Maverick and His Machine: Thomas Watson Sr. and The Making of IBM by Kevin Maney. ---- ---- Founders Notes gives you the ability to tap into the collective knowledge of history's greatest entrepreneurs on demand. Use it to supplement the decisions you make in your work.  Get access to Founders Notes here.  ---- “I have listened to every episode released and look for...

#86 Carl Bosch and Fritz Haber (A Genius and a Doomed Tycoon) 25.08.2019

What I learned from reading The Alchemy of Air: A Jewish Genius, a Doomed Tycoon, and the Scientific Discovery That Fed the World but Fueled the Rise of Hitler by Thomas Hager. ---- Founders Notes gives you the ability to tap into the collective knowledge of history's greatest entrepreneurs on demand. Use it to supplement the decisions you make in your work.  Get access to Founders Notes here.  --...

#85 Walter and Olive Ann Beech (Aviation Legends) 18.08.2019

What I learned from reading The Barnstormer and The Lady: Aviation Legends Walter and Olive Ann Beech by Dennis Farney.   ---- Founders Notes gives you the ability to tap into the collective knowledge of history's greatest entrepreneurs on demand. Use it to supplement the decisions you make in your work.  Get access to Founders Notes here.  ---- “I have listened to every episode released and look...

#84 Aristotle Onassis 11.08.2019

What I learned from reading Onassis: The Definitive Biography by Willi Frischauer. ---- Founders Notes gives you the ability to tap into the collective knowledge of history's greatest entrepreneurs on demand. Use it to supplement the decisions you make in your work.  Get access to Founders Notes here.  ---- “I have listened to every episode released and look forward to every episode that comes out...

#83 Thomas Edison, Nikola Tesla, George Westinghouse, and the Race to Electrify the World 04.08.2019

What I learned from reading Empires of Light: Edison, Tesla, Westinghouse, and the Race to Electrify the World by Jill Jonnes. Jeff Bezos on The Electricity Metaphor for the Web's Future ---- Founders Notes gives you the ability to tap into the collective knowledge of history's greatest entrepreneurs on demand. Use it to supplement the decisions you make in your work.  Get access to Founders Notes...

#82 David Ogilvy (Ogilvy on Advertising) 28.07.2019

What I learned from reading Ogilvy on Advertising by David Ogilvy. --- In my Confessions of an Advertising Man I told the story of how Ogilvy & Mather came into existence, and set forth the principles on which our early success had been based. What was then little more than a creative boutique in New York has since become one of the four biggest advertising agencies in the world, with 140 offices...

#81 Henry Royce (Founder of Rolls-Royce) 22.07.2019

What I learned from reading Rolls-Royce: The First Forty Years of Britain's Most Prestigious Company by Peter Pugh. ---- Founders Notes gives you the ability to tap into the collective knowledge of history's greatest entrepreneurs on demand. Use it to supplement the decisions you make in your work.  Get access to Founders Notes here.  ---- “I have listened to every episode released and look forwar...

#80 Henry Ford (Today and Tomorrow) 14.07.2019

What I learned from reading Today and Tomorrow by Henry Ford.   ---- Founders Notes gives you the ability to tap into the collective knowledge of history's greatest entrepreneurs on demand. Use it to supplement the decisions you make in your work.  Get access to Founders Notes here.  ---- “I have listened to every episode released and look forward to every episode that comes out. The only criticis...

#79 Charlie Munger (The Complete Investor) 07.07.2019

What I learned from reading Charlie Munger: The Complete Investor by Tren Griffin ---- Founders Notes gives you the ability to tap into the collective knowledge of history's greatest entrepreneurs on demand. Use it to supplement the decisions you make in your work.  Get access to Founders Notes here.  ---- “I have listened to every episode released and look forward to every episode that comes out....

#78 Charlie Munger (the Tao of Charlie Munger) 30.06.2019

What I learned from reading Tao of Charlie Munger: A Compilation of Quotes from Berkshire Hathaway's Vice Chairman on Life, Business, and the Pursuit of Wealth With Commentary by David Clark How is it that Charlie—who trained as a meteorologist and a lawyer and never took a single college course in economics, marketing, finance, or accounting—became one of the greatest business and investing geniu...

#77 Steve Jobs (The NeXT Years) 23.06.2019

What I learned from reading Steve Jobs & The NeXT Big Thing by Randall Stross. ---- Founders Notes gives you the ability to tap into the collective knowledge of history's greatest entrepreneurs on demand. Use it to supplement the decisions you make in your work.  Get access to Founders Notes here.  ---- “I have listened to every episode released and look forward to every episode that comes out. Th...

#76 Steve Jobs: The Early Years of Apple 16.06.2019

What I learned from reading Return to the Little Kingdom: Steve Jobs and the Creation of Appleby Michael Moritz. ---- Founders Notes gives you the ability to tap into the collective knowledge of history's greatest entrepreneurs on demand. Use it to supplement the decisions you make in your work.  Get access to Founders Notes here.  ---- “I have listened to every episode released and look forward t...

#75 Henry Clay Frick: Andrew Carnegie's Partner 09.06.2019

What I learned from reading Henry Clay Frick: The Life of the Perfect Capitalist by Quentin Skrabec Jr. ---- Founders Notes gives you the ability to tap into the collective knowledge of history's greatest entrepreneurs on demand. Use it to supplement the decisions you make in your work.  Get access to Founders Notes here.  ---- “I have listened to every episode released and look forward to every e...

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