NeoWork
Founders and Empanadas
Hey, I'm Joshua Eidelman, Founder and CEO of NeoWork. Throughout my career, I've explored the hidden challenges founders face. From creating an AR startup to working at Bird during hypergrowth, I've had countless discussions about founders' struggles. I'm now on a journey to share important stories and insights with founders worldwide. I'll explore tech leadership's hidden struggles and triumphs, providing a platform for honest discussions, while eating delicious empanadas.
Where to listen?
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Episodes
Why This AI Founder Refuses to Use OpenAI with Hilary Mason @ Hidden Door 07.07.2026 40:26
Hilary Mason was one of the most recognizable names in data science: chief scientist at bitly, founder of Fast Forward Labs, co-author of Ethics and Data Science . Then she walked away to build Hidden Door, a roleplaying platform where you step inside licensed story worlds with an AI narrator running the game. The catch? She calls herself a skeptic of most of the generative AI market, and she'...
Why This Founder Stopped Hiring Specialists (and Who She Hires Instead) with Dr. Myra Ahmad 23.06.2026 27:59
Dr. Myra Ahmad graduated from medical school in 2022, looked at the system she'd just trained inside, called it dystopian, and decided to build something outside of it instead of starting a residency. Three years later, Mochi Health has served more than 500,000 patients across all 50 states. In this episode of Founders & Empanadas, Myra and Joshua get into the strategy behind the build: why we...
How to Stay Customer-Obsessed and Never Investor-Obsessed in Running Your Business with Rand Fishkin 16.06.2026 47:20
Rand Fishkin built Moz from a struggling web-design agency into a $60 million software company and watched venture capital quietly turn it from a business that served customers into one that served investors. His verdict, over pineapple empanadas: raising VC was the second-biggest mistake of his career. The biggest? Stepping down as CEO. Rand co-founded SparkToro after Moz and now builds "cus...
Why Storytelling Is the Last Moat You Have Left, with Jenna Reback 02.06.2026 41:29
Jenna Reback can taste words. Her own name tastes like blueberries, which is why she named her company Blueberry. She has synesthesia, a rare neuro-sensory condition that made childhood disorienting and lonely, and forced her to become obsessed with one question: how do you make someone else understand something they've never experienced? That question led her to Hollywood, then to Silicon Val...
Why Gaming is 10x Better for Human Connection Than Social Media Ever Will Be | Sanjay Guruprasad 28.05.2026 38:57
Most social apps were built to make you feel connected without requiring you to actually be. Sanjay Guruprasad has been building against that assumption for eight years. His thesis: the only online interaction that replicates the way humans have always built real relationships is playing games together. Sanjay is the founder of Rune AI, a multiplayer game platform and engine that's been processing...
The 2x YC-Backed PhD Founder Who Learned Why Great Technology Is NOT Enough | Andrea Mazzocchi 19.05.2026 27:20
Andrea Mazzocchi defended her PhD, applied to Y Combinator, and watched the country shut down for COVID all on the same weekend. That was May 2020. By the end of the year, she had a wet lab running, a seed round closing, and a company called Known Medicine using 3D tumor organoids to predict which cancer drugs would actually work for individual patients. Three years later, she sold it. Then starte...
10,000 Hours of Play: Stop Grinding, Start Playing | Yu-kai Chou 05.05.2026 43:32
Starting in 2003, years before anyone was using the term, Yu-kai Chou began developing what would become the Octalysis Framework: a model of human motivation built around 8 core drives that influence every decision we make. He gamified his own life first. Then his companies. Then Fortune 500s. Then governments. Now he's one of the most sought-after behavioral designers on the planet. He's...
What Conflict Zones Taught This Founder About Building a Gaming Startup with Jessica Murrey 28.04.2026 47:23
Jessica Murrey won a Regional Emmy at 24 for an anti-child abuse campaign, then spent seven years training young activists and former extremists in countries recovering from genocide and civil war: Myanmar, Burundi, Nigeria, Colombia. She came home asking: how do you scale this? The answer was a video game. Jessica co-founded Wicked Saints Studios with a behavioral scientist and a former senior Po...
Two Exits, 180 Angel Investments, and Why 90% of Jobs Are Gone with Serial Entrepreneur Sahin Boydas 21.04.2026 46:38
Sahin Boydas moved from Turkey to San Francisco in 2012 with no network, no warm intros, and a conviction that remote work was going to change everything, about a decade before COVID made it unavoidable. What followed was four companies, two exits (MovieLaLa to Gfycat, RemoteTeam.com to Gusto in 2021), 180+ angel investments including Anthropic and OpenAI, and a ranking as the #1 Most Active Angel...
Why Your Authenticity Is Your Best Marketing Asset with Renee Gittins 10.03.2026 46:33
Renee Gittins didn't take the conventional path. She built her own. She started as a biomedical engineer, then walked away from biotech at 21 to teach herself game development from scratch: moonlighting on her own game while working day jobs to pay the bills. That game, Potions: A Curious Tale , ended up on Steam, Switch, Xbox, and PS5 with 90%+ positive reviews. Along the way, she became Exec...
From IGN Acquisition at 11 to $100M Exit Insights: Adam Lieb on What It Actually Takes to Win in Gaming 03.03.2026 42:52
Adam Lieb sold his first gaming website to IGN at age 11. Before he could drive, he was earning $10,000 a week selling virtual goods in MMORPGs. Before he graduated college, he was running a 25-site gaming network doing multimillion-dollar revenue. He's never had a real job. He's never needed one. Today, Adam is the founder and CEO of Gamesight: a marketing intelligence platform that helps...
Building a Global Game Studio with Former Blizzard Exec Tim Morten @ Frost Giant 24.02.2026 43:32
Tim Morten led production on StarCraft II at Blizzard before founding Frost Giant Studios. In this conversation, he breaks down the economic forces reshaping game development: from the oversaturation crisis (20,000+ games per year) to the post-pandemic VC correction that's forcing studios to do more with less. Tim has lived both sides. He shipped one of gaming's most successful RTSs with B...
The Secret to Building a People-First Agency (and Paying Yourself as a Founder) with Alex Stewart 17.02.2026 42:30
Alex Stewart didn’t raise a round. He didn’t move to San Francisco. He didn’t “grind” 100 hours a week. He built Teamtown, a growing design agency, by doing things differently. This week on Founders & Empanadas , Joshua Eidelman sits down with Alex to unpack how he built a profitable, people-first business without losing his mind in the process. They dig into how he: Used SEO as his first grow...
Beyond Age Gates: Building a Safer Internet for Kids with Kieran Donovan 10.02.2026 44:24
Most kids’ first interaction with the internet is lying about their age. Kieran Donovan is building the fix. Kieran left a top global law firm (he became one of the youngest partners at Latham & Watkins and is the only person to win “Privacy Lawyer of the Year” multiple times) to found k-ID. It’s a privacy-first identity layer that lets products adapt to a young user’s age and country automati...
Fire Yourself From Every Job (and More Founder Frameworks) with Wilian Iralzabal 03.02.2026 54:13
Wilian Iralzabal didn’t leave Google to “be a Webflow guy.” He left because he wanted to design a business he could live with and then built one that ships at enterprise scale. Cuban immigrant at 8. Door-to-door sales at 14. Two startups acquired by Google. In 2019 he walked away, started small, and grew Zabal Media into a 33-person, 7-country no-code design & development agency serving Slack,...
How To Keep A-Players (Without Perks or Ping-Pong), with Brianna Carney 27.01.2026 33:43
Brianna Carney runs CrewBloom across 20+ countries and is building Betty , a voice AI that handles outbound qualification so humans can spend more time on higher-value work. Her operating system is disarmingly simple: work comes second, standards stay high, AI augments people, and leaders model the culture. She also happens to be the first person with a chronic condition to run a marathon on every...
From Zirtual’s Overnight Collapse to Adios: How Maren Kate Rebuilt and Bet on Reuse 06.01.2026 41:03
From Zirtual’s Overnight Collapse to Adios: How Maren Kate Rebuilt and Bet on Reuse At 27, Maren Kate Donovan was running a 400-person remote company doing roughly $1M/month. Then, in a single day, Zirtual shut down. Instead of disappearing, she did the unglamorous work: a post-mortem, learning the finance she’d outsourced, a tour at Calm to study operating excellence, and a new thesis for her nex...
Why Denis Lussault Still Builds in the Real World (While Everyone Else Stays in Figma) 04.11.2025 45:51
What happens when a hardcore operator decides to build for the physical world? Denis Lussault has scaled companies where things actually move: robots, vending machines, and industrial systems that keep the real world running. After 10 years in automotive and oil & gas, he joined Balyo to build autonomous forklifts and led its U.S. business from $0 to $5M in two years , eventually taking the co...
From $100K Deals to Rewiring Burned-Out Founders: Why Korneel Desmet Walked Away 28.10.2025 33:07
After scaling multiple companies, including a 70-person video agency working with clients like Coca-Cola and Disney, Korneel Desmet hit a wall. Not once. But twice. From penthouses in London to a van in the Spanish mountains, this episode is the story of a founder who lost himself in the hustle and built his way back through presence, breathwork, and building retreats that actually rewire the nerv...
From $0.17 to $100K: How Thomas Geib Built a Business Out of Loneliness 21.10.2025 38:20
Thomas Geib had a thriving real estate business, a fast-growing mastermind, and everything figured out… until he didn’t. After a failed business partnership, 60K in debt, and just $0.17 left in his bank account, Thomas found himself questioning everything. But instead of quitting, he doubled down. He created The Entrepreneurs House in Medellín. It’s a founder community built from scratch to solve...
From Doctor to $700M Healthtech Founder: How Alexi Nazem Scaled Nomad Health During the Pandemic 16.09.2025 43:32
What happens when a practicing physician builds a $700M healthcare startup? In this episode of Founders & Empanadas , Joshua sits down with Dr. Alexi Nazem: Co-founder & former CEO of Nomad Health, Assistant Professor at Weill Cornell, and now a General Partner at AlleyCorp. Alexi shares his journey from hospitalist to founder, how he scaled one of the fastest-growing staffing platforms in...
How to Build the Right Thing: Christie Kaplan on UX, Founder Psychology, and PMF 09.09.2025 45:13
Christie Kaplan is the founder of Startup Design Partners, a design-led venture studio that helps early-stage teams go from chaos to clarity, before they waste six months building the wrong thing. In this episode, Christie and Josh dive into the real work of product design: making hard decisions, listening well, and separating signal from noise when everyone just wants to be polite. This is a cras...
From Loom to Leads: How Bethany Stachenfeld (Co-founder and CEO @ Sendspark) Built a Video Engine for Customer Creation 02.09.2025 40:05
What if you could personalize every cold email (without recording a thousand videos)? Bethany Stachenfeld is the Co-Founder & CEO of Sendspark , the video platform trusted by teams at Salesforce, Oracle, Outreach, and LinkedIn to drive 400%+ more engagement through asynchronous, AI-personalized video messaging. In this episode, Bethany and Josh go deep on the evolution of modern sales, how to...
Why Most Wearables Are Lying to You: Mitchell Leshchiner on Health Data, AI, and Performance 29.07.2025 33:49
When I first came across Mitchell Leshchiner on LinkedIn, I immediately DM’d him and said: “I don’t know what ElectroKare is exactly… but I know I need to learn more.” Mitchell is the kind of founder you can’t ignore. He’s a former pro athlete, Palantir-trained engineer, and now CEO of ElectroKare: the AI-native operating system built to track and optimize the body’s most overlooked signals. In th...
The Invisible Friction Killing Your Deals with Gal Aga, co-Founder and CEO at Aligned 22.07.2025 36:45
Most sales teams lose the deal after the demo, not because the pitch fell flat, but because their champion didn’t know how to sell it internally. In this episode of Founders & Empanadas , I sat down with Gal Aga , CEO and co-founder of Aligned , to unpack the psychological friction that stalls deals, derails champions, and kills momentum in multi-stakeholder sales cycles. With 17+ years in B2B...
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