Founder University

In this episode, Eric Martin (Vanta) walks us through what Vendor Risk Management is and why it's important to consider. You'll learn: The benefits of vendor risk management How startups typically do this AND how you can set up a process to mitigate risk 0:00 Intro 0:40 What is Vendor Risk Management 0:55 Why companies invest in Vendor Risk Management 2:12 How do startups do this today? 3:...

In this episode, Eric Martin (Vanta) walks us through what Vendor Risk Management is and why it's important to consider for startups. 0:00 Intro 0:40 What is Vendor Risk Management 0:55 Why companies invest in Vendor Risk Management 2:12 How do startups do this today? 3:20 How do you identify critical vendors that your employees are sharing data with 4:00 How do you classify vendor risk? Email...

In this episode, Vishal Sunak, Founder & CEO of LinkSquares, walks us through how he took his company from $1M in ARR to $10M ARR in just 2 years. You will learn how to grow faster using Vishal's framework: People, Product, development, Predictability, and Philosophy on VCs. Learn more about LinkSquares at https://linksquares.com/ Follow Vishal on Twitter: https://twitter.com/thesunak 0:00...

In this episode, we hear from David Derigiotis (Embroker), on how cybersecurity can differentiate your business. You will learn the following: - How to protect your business from cyber threats - Why cybersecurity is more important now than ever before Learn more at: http://embroker.com/startups ( 0:24 ) Intro ( 1:54 ) Why This and Why Now ( 7:42 ) Cybersecurity By the numbers ( 10:16 ) How to prot...

In this episode, Presh Dineshkumar (LAUNCH) walks us through how to use ChatGPT for content ideation and creation, specifically, how startups can start producing high-quality content with ChatGPT right away. (0:00) Intro (0:29) Generating ideas from existing content (6:28) Using Chat-GPT for your product or service from scratch (10:34) Creating micro-content with Chat-GPT

In this episode, we're joined by Shensi Ding, Co-Founder at Merge, to talk about product-led growth and how you can implement it at your company. Merge is a single API to add hundreds of integrations to your app. Learn more at: https://merge.dev/twist Speaker: Shensi Ding - https://www.linkedin.com/in/shensiding/ 1:13 Why focus on PLG (product-led-growth) 5:01 Prioritizing Customer Success 6:5...

In this episode, Kelly Schricker (LAUNCH) walks us through the importance of a CRM and how you can use it to drive business functions, like sales, marketing, operations, and more.  Follow along to build your own CRM!   More from Kelly: https://twitter.com/KSchricks 1:18 Choosing a CRM 5:29 Understanding how to set up a CRM 11:30 Demo of a CRM in Notion 15:55 CRM management 17:25 Top 4 fa...

In this episode of the Founder University podcast, we've got a great talk by Richard Wang (Pilot), walking us through how to understand your startup budget and optimize it for the current economy. Also, you’ll learn some tips on how to extend your runway.   Learn more at http://pilot.com/events/cfo-office-hours   Richard Wang: https://www.linkedin.com/in/richardycwang/   0:50 Smart...

In this episode, we hear from Jen Bryan (Velocity Growth), who walks us through how to get started with Paid Acquisition.  You'll learn:  How to find & create custom audiences that you can use for ad targeting How to create engaging and relevant ads Where to find your competitor's ads & see what works well for them    Learn more from Jen on Twitter: https://twitter.com/...

First, we hear from Kelly Schricker (LAUNCH), who walks us through how to set up a fundraising process AND what to do/say/show in your first investor meeting.    After that, we have a presentation from Eric Martin (Vanta), who talks about SOC 2 compliance, and why you might want to pursue it, and how to use it to your advantage to win deals.  Learn more: www.vanta.com/landing/soc-2-...

First, we hear from Presh Dineshkumar (LAUNCH), who walks us through how to write a compelling blog post that will rank in search engines. You'll learn how to structure your blog post, and some SEO tips and tricks!   After that, we have a talk from Ben Jennings (Embroker), who runs us through a startup strategy playbook for 2023. Specifically, you will learn about business transformations in...

First, we hear from Brian Landau (Vennly), who walks us through his formula for creating podcasts that grow your business. You'll learn how to get customers and build relationships with your key stakeholders, and more!    After that, we have a presentation from Aaron Dignan (Murmur) who talks about how startups can move quickly by creating a culture of agreements. You'll learn how to cla...

First, we hear from Aofie Jacob (Velocity Growth), who runs us through how to optimize your landing page. You'll learn the key components to include for a successful landing page, how to optimize capturing leads on your page, and general tips for measuring success.   After that, we have a presentation from Becki DeGraw (Wilson Sonsini), sharing 5 essential tips for founders to negotiate their...

First, we hear from Kelly Schricker (LAUNCH) who runs us through how to write effective investor updates.   After that, we have a presentation from Rick Turoczy (Microsoft for Startups) walking through important startup metrics like CAC, LTV, and Churn. Learn more at http://aka.ms/founderuniversity   ========   How To Write Investor Updates - Kelly Schricker   1:37 Benefits of...

First, we hear from Kelly Schricker (LAUNCH) who runs us through how to manage your time effectively as a founder.   After that, we have a presentation from Ranga Bodla (Netsuite) on how to deal with inflation as a startup. You will learn how to manage cashflow, how to think about forecasting, and lastly, how to use automation to save money. Learn more at http://netsuite.com  ======== &n...

First, we hear from Presh Dineshkumar (LAUNCH) who talks about how you can implement an SEO strategy and capture leads on your website. After that, we have a presentation from Vinayak Hegde (Microsoft for Startups) on how to build a tech stack. You'll learn what a typical stack looks like, and how to choose the right database & framework for what you’re building. More resources at http://aka.m...

First, we hear from Kelly Schricker (LAUNCH) who talks about why and how to find a co-founder. After that, we have a presentation from Obi Akpuda (Microsoft) talking about how to build your MVP. You'll learn how to test ideas and iterate quickly, increase operational efficiency, and determine which architecture & stack to use.  Learn more at http://aka.ms/slush/architecture ======== How t...

First, we hear from Scott Bair (Lunour) who talks all about product design and how you can build loved products like Airbnb, Uber, and Apple. After that, we've got a presentation by Tom Eschbacher (LinkedIn) talking about B2B Marketing & Ads. Claim your free $100 Linkedln Ads credit at http://linkedin.com/founderu to get started.   ========   How To Design Loved Products - Scott Bair...

First, we hear from Scott Bair (Partner at Lunour), who talks about how to build a strong brand as a startup. After that, we’ve got a great talk from Netsuite on how to get your financial data under control.   How to Build a Strong Brand - Scott Bair    (1:43) Branding Experiment - which brand would you buy?   (3:10) What is branding?  (5:35) Brand Strategy Pyramid  &...

First, Jenni. AI founder David Park breaks down social media strategy (1:08), followed by a presentation from Vanta Head of Customer Engagement Kaitlin Pettersen on how to grow topline through automated security compliance! (10:54) (0:00) Jason intro (1:08) David Park explains his 3-step plan for social media content (4:40) How to structure a short video Vanta Head of Customer Engagement Kaitlin P...

First, Presh Dineshkumar breaks down how to build no-code apps (0:43), followed by a presentation from NetSuite Senior Product Marketing Manager Scott Beaver on things that startups should consider when adding subscription services! (0:00) Jason Calacanis tees up today's talks! (0:43) Benefits of using no-code (1:45) How to use no-code to test ideas (2:53) Pros and cons of no-code (3:41) Building...

Jesse Venticinque (Fitbod) breaks down how to build features that move your metrics, followed by a presentation from LinkedIn's Tom Eschbacher on a founder's guide to thought leadership. Visit http://linkedin.com/founderu for $100 LinkedIn ad credits!   How to Build Features that Move Your Metrics   (0:21) How to identify and invest in features worth building   (1:21) Prioritizing f...

(0:00) Craig Zingerline explains the benefits of a cold email campaign (2:58) Understanding your Ideal Customer Profile (5:08) Building a list of targets (6:42) Creating great email content (8:10) How to create an email sequence (12:43) Tools and systems for setting up a cold email campaign Craig Zingerline (Velocity Growth) breaks down how to build an email campaign from scratch that converts, fo...

LAUNCH's Presh Dineshkumar shows how to retarget customers using Google's tag manager!

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