Founder Unfiltered - What Founders Think But Never Say

Bradley Jacobs breaks down the systematic approach to building a sustainable fractional business generating $25-40K monthly. Most fractional experts dream of reaching $400K+ annually, but lack a clear roadmap to get there. This episode provides that roadmap through three essential components: structuring high-value retainer clients, implementing a proven LinkedIn lead generation strategy, and main...

Rob Matzkin joins Bradley Jacobs to share his entrepreneurial journey from a $20K weekend parking business at 19 to building and exiting multiple companies. With over 20 years of experience in high-growth SaaS and AI startups, Rob now runs a successful fractional consulting business while maintaining his role in the VC world. The conversation dives deep into the emotional rollercoaster of entrepre...

This week Bradley Jacobs shares the comprehensive eight-step framework Mylance used to build their new LinkedIn content calendar SaaS tool over four months. The process began with writing initial hypotheses based on five years of business experience and over 1,000 conversations with fractional professionals. Through 30+ user interviews, they validated that fractionals struggle with knowing what to...

Bradley Jacobs sits down with Doug Brown, CEO of Sales Strategies and renowned revenue growth expert who has founded or built over 35 businesses generating $960 million in sales. Doug shares his proven framework for creating predictable revenue streams and escaping the dreaded feast-or-famine cycle that plagues most fractional professionals. He reveals why the master prospector always outsells the...

Discover the specific tasks that VAs excel at for fractional executives, from inbox management and calendar coordination to marketing outreach and customer delivery support. Bradley reveals his proven system for setting VAs up for success, including detailed task delegation, accountability tracking through Notion, and the importance of starting with small test projects before scaling up responsibi...

Bradley Jacobs welcomes Cole VanDeWoestyne, co-founder of Inboxing Engine, a leading email marketing and consulting firm that helps experts, coaches, and consultants scale past $3 million through direct response marketing. Cole shares powerful insights about the untapped potential of email marketing, revealing how one client transformed their business from $250K to $1.2M annually by implementing s...

Bradley Jacobs breaks down the game-changing strategy of productizing your service to transform client acquisition and sales. Moving away from being a "jack of all trades," Bradley explains how standardizing your offerings creates clarity for both you and your clients. Drawing insights from the book "Built to Sell," he shares the story of Alex, an agency owner who transformed h...

Bradley Jacobs sits down with Nate Green, an award-winning entrepreneur, best-selling author, and leadership coach who transformed his life from police officer to CEO with an eight-figure exit. After experiencing heart failure at 23 that ended his law enforcement career, Nate rebuilt his identity and launched a financial services business that achieved Inc 5000 status four consecutive years with z...

This week on the Mylance podcast, we’ll tackle one of the biggest barriers fractional experts face: the mindset around selling and self-promotion. Many fractionals feel uncomfortable with outreach, viewing it as pushy or bothersome, which creates an unsustainable business model dependent on referrals alone. We explore how to reframe selling as offering value rather than taking from prospects. We d...

In this engaging conversation, Bradley Jacobs interviews Georgi Fiedler, founder of HireTrainInspire, about her journey as a fractional Chief of Staff. Georgi explains how she helps CEOs break free from the daily grind by serving as a GPS for small to mid-sized businesses, guiding founders through people, processes, and systems that transform tribal knowledge into transferable value. Starting her...

Bradley Jacobs, CEO and Founder of Mylance, shares insights on four LinkedIn mindset mistakes that prevent fractional experts from achieving success. Drawing from his experience of posting nearly 1,500 times over five years, Bradley explains why chasing virality misaligns with business goals, especially when attracting the wrong audience. He challenges the notion that LinkedIn is "all noise,&...

In this revealing conversation, sales consultant and coach Christopher Filipiak joins Bradley Jacobs to discuss his journey from engineer to sales expert. Christopher shares how he helps CEOs succeed at their own sales work by combining strategy, execution, and mindset transformation. With his background in engineering and data analytics, Christopher brings a unique perspective to sales operations...

Discover the exact content marketing system that allows Bradley Jacobs to create professional content across every major platform for under $1,000 per month with minimal time investment. In this tactical episode, Bradley breaks down his content pyramid strategy where a single weekly podcast transforms into blogs, newsletters, and social media content without additional original creation. Bradley s...

In this thought-provoking episode, Bradley Jacobs welcomes Anna Shilina, author of "Habit Freedom" and founder of RelatingAcademy.com. With over a decade of experience coaching thousands of entrepreneurs, Anna shares powerful insights on breaking free from limiting habits and developing fulfilling relationships. She explains how our relationship with ourselves forms the foundation for all other re...

Bradley Jacobs shares the strategic mindset shift that allowed him to transform a $5,000 budget into a $21,300 project during his consulting days. From his experience launching Uber Freight and running automation teams, Bradley reveals the exact approach he used to confidently negotiate rates that reflect true value. He breaks down the proposal strategy that made it impossible for clients to say n...

Bradley Jacobs welcomes Scott Ritzheimer, founder of Scale Architects who has helped start nearly 20,000 new businesses and nonprofits. Scott shares his expertise on helping founders identify the essential strategy they need to succeed in their current stage of business. He breaks down the seven stages every entrepreneur goes through and reveals the three primary places where even successful found...

In this value-packed episode, Bradley Jacobs breaks down the five key actions fractional executives must take to leverage LinkedIn effectively for client acquisition. Bradley shares proven strategies based on his own successful practices that have helped him build a network of over 22,000 followers. He emphasizes the importance of a well-optimized profile that clearly communicates what you do and...

Bradley Jacobs welcomes Robin Waite, founder of Fearless Business and bestselling author, to discuss how fractional experts can increase their income without working more hours. Robin shares insights from his 12 years running a marketing agency and his current work as a business coach. He explains why most business owners dramatically undercharge for their services and introduces his "goal-fo...

Bradley Jacobs shares the effective content strategy that helped him build a successful consulting business averaging $25k-30k per month. He emphasizes that LinkedIn was his most valuable platform for client acquisition, explaining how consistent posting helped keep him top-of-mind with his network and attracted decision-makers who needed his expertise. Bradley reveals his three content pillars: s...

Discover how to avoid burnout and build authentic client relationships with Kay Phillips, a former fractional HR and bookkeeping expert turned business coach. In this value-packed conversation with Bradley Jacobs, Kay reveals her strategies for focused productivity, explaining how to identify "pre-crastination" - tasks that feel productive but don't actually grow your business. She s...

Bradley Jacobs challenges the conventional wisdom that fractional experts need a website to appear professional. He breaks down the significant investment of time, money, and energy required to create and maintain a website, only to face the additional challenge of driving traffic to it. Bradley argues that the ultimate goal is securing client calls, and there are far more efficient paths to achie...

Bradley Jacobs welcomes LinkedIn expert Candyce Edelen to discuss authentic engagement strategies on LinkedIn for fractional executives. Candyce shares her proven approach to building genuine connections without relying on automation or AI tools. She reveals how spending just 60-90 minutes daily on LinkedIn helped her book 125 sales calls in six months, resulting in $438,000 in new business. The c...

Discover the future of business development for fractional executives in this insightful episode with Bradley Jacobs, CEO and Founder of Mylance. Bradley breaks down how to navigate the rapidly evolving landscape of AI tools while maintaining authenticity in your business development approach. Learn why mass outreach is becoming less effective and how to stand out in an increasingly saturated mark...

Bradley Jacobs welcomes Adam Nathan, co-founder and CEO of Blaze, to discuss AI-powered marketing tools for solopreneurs. Adam shares how Blaze helps freelancers, consultants, and small business owners create engaging content across multiple platforms while saving time. The conversation explores the challenges of content creation, the importance of consistency in social media posting, and how AI c...

Bradley Jacobs breaks down his most viral LinkedIn post, which detailed how Uber achieved 90% market share against Lyft in Raleigh within six months of their simultaneous launch. He explains how his initial LinkedIn journey began after leaving Uber in 2018, when a simple farewell post garnered 40,000 impressions. Bradley shares key elements of viral content creation, emphasizing the importance of...