Founder, Unfiltered

Hello Founder Fam, we’re back with another episode of Founder Unfiltered. I had a discovery call this week with a urologist who’s been in her field for over 30 years. Her focus now is perimenopause and menopause, and when I asked her about her offers, her answer stopped me. Every single one traced back to something she wished she’d had access to 20 years ago, when she was going through it herself....

Happy Fourth of July Weekend! This week I’m digging into something that’s been on my mind as we head into America’s 250th birthday: resourcefulness, and why so many of the things we assume are out of reach actually aren’t. If you’re new here, follow along at themaxwellmethod.substack.com so you never miss an episode. In this episode, I talk about: * Why building a business is a lot like the fronti...

This week I’m sharing something that genuinely caught me off guard. A potential client reached out about building a brand. I didn’t know much about them going in, just that they wanted to connect. So I showed up the way I always do on discovery calls: curious, open, no agenda other than listening. About 20 minutes in, I realized who I was actually talking to. A major fitness equipment distributor...

There’s a version of decision-making that feels like life or death and then there’s the version that actually serves your business. In this episode, I’m talking about one of the quietest growth blockers I see founders run into: the paralysis of trying to get it perfect the first time. Whether it’s your brand colors, your logo, or your website, the decisions you’re making right now are the right on...

Show Notes By now you’ve probably seen it. Millennial creator Jessi Jean ( @jessijean ) just launched a Yap Challenge that brought in over $1.2 million, organically, with over 4,000 students buying into a course priced just under $300. And the internet had feelings about it. I’m not here to add to the noise. I’m here to talk about what it actually means for the rest of us, specifically the founder...

Show notes What if the answer to surviving this job market wasn’t to search harder, but to stop going at it solo? This week I’m diving into a concept that has been showing up in my algorithm on repeat and honestly, I can’t stop thinking about it: the consulting collective. I first came across the term in a reel by Janel Abraham (@janelabrahami) and it immediately clicked for me in a big way. A con...

After 12 years of building my personal brand on Instagram, I made a decision that surprised even me. I’m doubling down on LinkedIn. Not abandoning Instagram. But getting really honest about where the people I actually want to work with are spending their time... and what they’re looking for when they get there. This episode is about the shift. I share what finally moved the needle for me, starting...

Hi Founder Fam, I’m recording this one from Lisbon. I just got in yesterday after eight weeks in Madrid, and I want to be honest with you about something that’s been sitting with me. The past three months have been a bit of an emotional rollercoaster. I’ve been a founder for six years, but only recently have I actually started thinking of myself as one. And as I keep building this business from in...

A short follow-up to last week’s deep dive on nervous system regulation. After six weeks of nonstop build mode in Madrid, I got invited to Denia Beach (in the region of Alicante) and the second I sat in front of the water, I remembered: this is the tool. The ocean isn’t just something I love. It’s the thing that pulls me out of spin-out and into presence faster than anything else. This episode is...

Something I never expected to be talking about as a brand strategist — nervous system regulation. And yet here we are. For a while I kept seeing it everywhere. Instagram, TikTok, YouTube. Somatic coaches, nervous system experts, all saying the same thing: you can only grow as much as your nervous system expands. And honestly? Part of me was like... is this just the new trend? But a few weeks ago I...

The job market is shifting fast. AI is displacing roles in design, copywriting, marketing, engineering, and if you’ve been feeling that pressure, this episode is for you. This week I’m breaking down the one thing I wish more people did before the uncertainty hit: figure out what you’re already known for, and build something around it. I share my own story: how a skill I didn’t even have a name for...

Three weeks into Madrid and I’ve stumbled onto something the locals seem to know by default; joy isn’t the reward at the end of the to-do list. It’s the fuel you run on while you’re doing it. In this episode I’m talking about the whimsy trend, why I think it’s actually a nervous system necessity for founders, and what’s shifted in my work (and my content) since I started building real play into my...

If referrals have been the backbone of your business, this episode is for you and honestly, it’s for me too. In this episode, I’m getting real about a pattern I’ve been seeing while auditing wellness founders on Instagram: your website is built for scale, but your social media is still quietly speaking to the friends, family, and colleagues who found you first. That’s not a content problem. That’s...

What happens to your business when you stop working from the same four walls — and what neuroscience says about it. I picked up my life, my dog, and my business and moved to Madrid, Spain. And within seven days, something shifted. In this episode of Founder Unfiltered, I’m talking about one of the most underrated business strategies out there: changing your environment. Not your offer. Not your fu...

What if the real reason founders quit isn’t the market, the competition, or the money — it’s that they never set their business up to make them happy in the first place? In this episode, I’m coming to you fresh off the plane from Madrid, Spain, sharing the insight from Leila Hormozi that I simply cannot stop thinking about: the founders who keep going are the ones who’ve built their lives and busi...

This week I’m getting real about something I noticed in my own business — the sneaky cycle between perfectionism and procrastination. If you’ve ever stayed up until 2am perfecting something only to wake up the next day and avoid it entirely, this one’s for you. I break down why the pressure to make something “perfect” actually taxes your nervous system, and the simple mindset shift that’s been hel...

Episode 5: Dear Algo, Send Me My People No one understands a founder’s struggles quite like another founder. In this week’s episode, I share how rediscovering Threads gave me the community I didn’t even know I needed—and why finding your people matters at every stage of the founder journey. Whether you’re just starting out, deep in the messy middle, or scaling to the top, isolation is real. But co...

This episode is a reminder for personal brands and content creators that sharing from a real place doesn’t cost you; it expands you. When you reach the moment where you feel like you can’t hold something in anymore, that’s not a mistake. It’s human. Inspired by artists like Bad Bunny, this conversation explores unapologetic self-expression, the fear creators have around losing followers or approva...

As your business grows, things will change. New decisions come up. New directions. New discomfort. This episode is about how to respond when fear shows up during those moments. Not by panicking. Not by pulling back. And not by abandoning what you’re building. Growth brings change. Change brings fear. What matters is how you move through it. In this episode: why fear is part of business growth how...

This is the first time in six years I’ve hired someone to help with sales… and it brought up everything. In this episode, I’m talking about the “and then what?” moment — when you finally expand, and your brain immediately wonders if you’re set up to handle what you asked for. We get into: — making the shift from referrals to cold outreach— imposter syndrome + expectations (and what’s actually your...

This week’s quick Founder, Unfiltered reflection is about doomscrolling — and how it quietly hijacks your nervous system and slows down your momentum as you’re building. If you’ve been feeling scattered, overstimulated, or suddenly doubting yourself after too much time online… this is your reminder to come back to calm. Your business grows faster when your inner world feels steady. Thanks for read...

Founder, Unfiltered is a reflective podcast for women building businesses — and building themselves at the same time. In this short trailer, I share what this podcast is (and what it isn’t), who it’s for, and why I’m choosing to talk about the parts of building most people leave out. If you’re in the messy middle of building and becoming, you’re in the right place. Get full access to Natasha Maxwe...