wednesday
Founder Frequency
Founder Frequency is the official podcast of wednesday. Hosted by Caitie Santo, we explore the real stories and perspectives shaping the founder ecosystem. In each episode, we talk about what it’s actually like to be part of this space—the decisions, lessons, and identity shifts that come with it, and how we can shape a more inclusive future for women and non-binary founders.
Author
wednesday
Category
Podcast website
Latest episode
Jun 24, 2026
Where to listen?
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Episodes
Ep. 7 — Building for purpose with Meri-Tuuli Helin 24.06.2026 44:47
What if the most meaningful opportunities in life start with a problem you can't stop thinking about? In this episode of Founder Frequency, Caitie sits down with Meri-Tuuli Helin, Founder and CEO of Gubbe, to explore what happens when you encounter a problem that feels too important to ignore and decide to do something about it. With a background in health sciences and years of experience working...
Ep. 6 — Why the best things happen before you're ready with Sarita Runeberg 27.05.2026 55:18
In this episode of Founder Frequency, Caitie sits down with Sarita Runeberg, CEO of Maria 01, to explore what happens when curiosity becomes your compass, and why some of the most meaningful opportunities arrive long before you feel ready for them. And spoiler: there was never a master plan. Just a willingness to stay open, keep learning, and trust where each next step might lead. From studyin...
Ep. 5 — Embracing imperfection with Anna Brchisky 13.05.2026 48:49
In this episode of Founder Frequency, Caitie sits down with Anna Brchisky, Founder and CEO of Bamla Agency, to explore what it really looks like to build something from the ground up, and grow alongside it. And spoiler: it rarely starts with a perfect plan. It starts with trusting your instincts, taking the next step, and learning in real time. From starting Bamla Agency at her kitchen table t...
Ep. 4 — Why the things that scare you are often worth pursuing with Noora Saksa 29.04.2026 42:33
What if the step you’re waiting to feel ready for is actually the one that creates the momentum you need? In this episode of Founder Frequency, Caitie sits down with Noora Saksa, CEO of Slush, to explore how momentum is actually created, and why it rarely comes from having everything figured out. And spoiler! It’s built by following what feels interesting, taking the small step forward, and choo...
Ep. 3 — Why you don’t need a big idea or a “spark” to start with Eeva Siika-aho 15.04.2026 25:11
You don’t wake up one day suddenly feeling like a founder but at some point, you start acting like one. In this episode of Founder Frequency, Caitie sits down with Eeva Siika-aho, CEO of Helsinki Think Company and former co-founder, to explore what it actually looks like to become a founder. Together, they unpack how identity, environment, and exposure shape that journey, and why so many p...
Ep. 2 — Why being an outsider can be your biggest advantage with Riikka Loisamo 15.04.2026 42:05
What if building something meaningful is less about fitting in, and more about growing into your place over time? In this episode of Founder Frequency, Caitie sits down with Riikka Loisamo, CEO of The Shortcut—an organization helping internationals in Finland find their path through employment and entrepreneurship. With a career spanning Singapore, Taiwan, and Kenya, and experience across bank...
Ep. 1 — Why figuring it out as you go is part of the process with Blanka & Helmi 15.04.2026 34:11
What if finding your place in the startup ecosystem isn’t about fitting a mold, but slowly building your own? In this relaunch episode of Founder Frequency, Caitie sits down with wednesday.’s 2026 co-leads, Blanka Bartfai and Helmi Peipinen, to kick off a new chapter of the podcast and the community. Together, they share what wednesday. is today, why they chose to step into leadership, and what...
Episode 5: Growth, Investing, and AI with Mari 07.11.2025 48:52
Olivia speaks with Mari Luukkainen, an experienced entrepreneur and investor. They talk about investing, how AI (and especially vibe coding) is helping people build, and what it means to navigate the startup world as part of a minority. Learn more: Website , Database , Instagram , LinkedIn
Episode 4: Katja on the Power of Community 02.10.2025 54:17
Olivia and Co-Host Helmi speak with Katja Presnal, an entrepreneur who built CRUSH to create space for women to connect and thrive. They talk about her founder story, the role of community, and what makes CRUSH a movement, not just a meetup (and much more...) Learn more: Website , Database , Instagram , LinkedIn
Episode 3: From Passion to Profit with Kristiina 03.09.2025 43:32
Olivia sits down with Kristiina Warden, who turned her passion into Finland’s top luxury handbag spot on her first try. They talk about starting lean, staying motivated, and why strong customer relationships matter from day one. Kristiina's Instagram Learn more: Website , Database , Instagram , LinkedIn
Episode 2: Pia-Maria's Journey into the Startup Ecosystem 08.08.2025 41:24
Olivia sits down with Pia-Maria Nickström to hear how she started her entrepreneurial journey and the role of early-stage support and community in turning ideas into action. Learn more: Website , Database , Instagram , LinkedIn
Episode 1: Olivia and Ani Unpack the Database 16.04.2025 29:44
Olivia hosts Ani Järvimäki, wednesday.'s co-lead, to launch the Database Podcast with the story behind wednesday., the Database and how they joined the wednesday. team. Learn more: Website , Database , Instagram , LinkedIn
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