Founded in FoCo Podcast
Founded in FoCo Podcast
Discussions with some of the best and brightest business minds in Fort Collins, around Northern Colorado, and beyond, hosted by Nick Armstong of WTF Marketing . Find more resources for your biz at: FoundedInFoCo.com .
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Founded in FoCo Podcast
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Latest episode
Mar 10, 2026
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Episodes
Kris Monkou - Founded in FoCo Podcast 10.03.2026 27:02
In this episode, Kris Monkou (https://thewholebeingcoach.com) shares insights on preventing burnout, building capacity, and establishing boundaries for sustainable success. Discover practical strategies for entrepreneurs and leaders to manage energy, say no effectively, and create systems that support well-being. Takeaways- Rest increases productivity and flow, like professional athletes.- Boundar...
Dr. Nereida Perdigon - Founded in FoCo Podcast 10.03.2025 19:04
Dr. Nereida Perdigon joins Nick Armstrong on the Founded in FoCo podcast to talk about emotional and mental health education, especially in the Latino community. She shares her journey from being a single mom and domestic violence survivor to becoming an entrepreneur and educator. The conversation covers workplace bullying, creating inclusive environments, and what attendees can expect from her bi...
Julie Ulstrup - Founded in FoCo Podcast 05.03.2025 14:41
A great photo is more than just an image—it’s a reflection of your confidence and credibility. Joining Nick on this episode of the Founded in FoCo podcast is Julie Ulstrup, an award-winning Fort Collins portrait photographer, shares how she helps clients see their own brilliance through photography. Julie, a former educator and school counselor, discusses the deep connection between self-perceptio...
Meredith Badler - CBCA - Founded in FoCo Podcast 03.03.2025 18:44
Artists are creators—but they’re also business owners. In this episode of the Founded in FoCo podcast, Nick is joined by Meredith Badler from the Colorado Business Committee for the Arts (CBCA). Meredith shares how the arts fuel Colorado’s economy and why legal and business knowledge is essential for creative professionals. Meredith dives into the Colorado Attorneys for the Arts (CAFTA) program, w...
M. Shannon Hernandez - Founded in FoCo Podcast 26.02.2025 20:02
If your marketing feels like a grind, you’re doing it wrong. In this episode of the Founded in FoCo podcast, Shannon Hernandez shares how joyful, ethical marketing can transform your business. Shannon, founder of Joyful Business Revolution, breaks down why permission-based marketing and authentic storytelling are the keys to real connections—and real results. She’ll show you how to align your mark...
Eryc Eyl - Humancentric Leadership - Founded in FoCo Podcast 24.02.2025 18:29
What if leadership felt more like mixing the perfect DJ set—where every beat, transition, and interaction creates an experience that truly resonates? Eryc Eyl joins Nick Armstrong on the Founded in FoCo podcast to explore the art of heart-led leadership and building workplaces that put people first. Eryc unpacks six essential disciplines that help leaders foster human flourishing, blending insight...
Mark Schreiber - Customer Discovery - Founded in FoCo Podcast 19.02.2025 35:42
How do you turn bold ideas into thriving businesses? Join Founded in FoCo Co-Lead Organizer Nick Armstrong as he sits down with Mark Schreiber from the CSU Institute for Entrepreneurship to explore the power of human-centered design and programs like Venture Validator. In this episode, you'll discover how design thinking helps entrepreneurs—whether product- or service-based—truly understand custom...
Dr. Brad Cooper - Founded in FoCo Podcast 17.02.2025 26:30
What does it take to unlock peak performance—not just in work, but in life? Dr. Brad Cooper, an elite master's athlete and PhD in performance psychology, joins Nick Armstrong on the Founded in FoCo podcast to reveal the science (and art) of functional mental toughness. From optimizing sleep, exercise, and nutrition to fueling motivation and resilience, Dr. Cooper shares powerful insights on how to...
Maya Ortega + Alex Koenigsberg - Nonprofit Track + Trout Tank - Founded in FoCo Podcast 13.02.2025 21:01
Learn how nonprofits can pitch their missions like pros and secure game-changing funding in this episode of the Founded in FoCo podcast. Nick is joined by Maya and Alex to dive into Trout Tank , a live-pitch event helping nonprofits connect with donors—think Shark Tank , but for a good cause. Maya Ortega (Trout Tank co-creator) and Alex Koenigsberg (Arula founder) break down what makes a compellin...
Charles Howes + Peter Bostwick - Exhibitor Hall + Event Details - Founded in FoCo Podcast 11.02.2025 24:23
Charles Howes is the Founded in FoCo Co-Lead Organizer and Peter Bostwick is the Founded in FoCo Exhibitor Hall Lead. Charles joined Founded in FoCo in to play a pivotal role in nurturing entrepreneurial growth in Northern Colorado. With a keen interest in building community-focused initiatives, he emphasizes job creation and economic development. Charles brought new tools and structures to help g...
Gus Vieweg - Social Track - Founded in FoCo Podcast 31.01.2025 24:53
Gus Vieweg is an expert in utilizing improv techniques to enhance business communication and team dynamics. As the head of the social track for Founded in Foco, Gus brings a wealth of experience in organizing impactful networking events. With a background that includes facilitating workshops and events designed to break down barriers and build genuine connections, Gus uses his passion for improv t...
Beth Bostwick + Dayle Wickizer - AI Track - Founded in FoCo Podcast 28.01.2025 20:51
Beth Bostwick and Dayle Wickizer are the Founded in FoCo AI Track Leads. Beth Bostwick is an expert in leveraging generative AI to empower small businesses. She is a key player in the planning team for Found in FoCo and a passionate advocate for using AI as a tool for business growth and innovation. Dayle Wickizer is a technology enthusiast and strategist who specializes in AI implementation for s...
Phil Donaldson and Karen Joy Fritz - Creative Track - Founded in FoCo Podcast 24.01.2025 19:59
Phil Donaldson and Karen Joy Fritz lead the Creative Track for Founded in FoCo. Phil has been involved with Founded in FoCo since 2020, contributing to the development of the Nonprofit and Builder Tracks. Now focused on the Creative Track, he brings his expertise from Fort Collins’ vibrant music scene, where he performs with the FoCo Motown Revue . Karen, a Fort Collins-based entrepreneur with ove...
Dayle Wickizer - Intentional Results - Founded in FoCo Podcast 04.03.2024 26:12
Dayle Wickizer is the CEO and founder of Intentional Results Consulting. With a rich background in executive operations management, she plays the vital role of a fractional Chief Operating Officer (COO), providing part-time executive support to businesses. Her expertise lies in helping leaders execute their strategies, optimize operations, and scale their businesses effectively. Wickizer's exp...
Sara Rosinsky - Shiny Red Copy - Founded in FoCo Podcast 04.03.2024 17:07
Sara Rosinsky is the talented and experienced copywriter behind Shiny Red Copy. Having been in the advertising industry since the days when horses were a primary mode of transportation, Sara has honed her craft to perfection. She's a sole proprietor who helps businesses reach their customers via clear messaging and brand articulation. She has a rich background that includes starting in adverti...
Diana Rogers Jaeger - Leadership and Confidence Coach - Founded in FoCo Podcast 01.03.2024 25:21
Diana Rogers Jaeger is a seasoned consultant adept at propelling organizations and individuals toward their maximum potential. She lends her expertise through her company, Love to Appreciate Consulting, with a focal point on leadership development as well as employee engagement and retention. Diana crafts strategic solutions that honor the symbiotic relationship between businesses and their workfo...
Abby Veliquette - Sequoia Leadership Group - Founded in FoCo Podcast 01.03.2024 22:20
Abby Veliquette is a seasoned coach and consultant based in Fort Collins, Colorado. She is the founder of Sequoia Leadership, where she specializes in helping organizations, teams, and individuals focus on both the "how" and "what" of work. With a lifetime interest in leadership, Abby holds a background in nonprofit leadership, organizational communication, and a PhD in organiz...
LeAndra Foster - Profitability and Entrepreneurship Coach - Founded in FoCo Podcast 29.02.2024 21:07
LeAndra Foster is an esteemed expert in the field of profitability coaching and entrepreneurship. Her experience includes guiding fellow entrepreneurs in recognizing and correcting profitability issues within their businesses. She is known for her strategic approach to addressing business needs from the ground up, akin to Maslow's hierarchy of needs but applied to business processes. LeAndra h...
Stefanie Merrell and Nick Peterson - Work-Based Learning - Founded in FoCo Podcast 28.02.2024 30:05
Stefanie Merrill is the K-12 Work Based Learning Business Liaison for the region, whose role involves substantial interaction with businesses every day. With an extensive background in education and business partnerships, Stefanie is dedicated to enhancing the relationship between high school students and the business community by facilitating work-based learning opportunities. Nick Peterson serve...
Amanda Fuel - Next Level Fuel - Founded in FoCo 28.02.2024 31:37
Amanda Fuel is a keynote speaker and coach for public speakers, known for her work encouraging people from diverse backgrounds to share their unique stories on stage. With a passion for advocating for uncommon voices, Amanda has experience in public speaking, marketing, leading meetup groups such as Conscious Business Connection, and operating a sticker company called Dolphin Feet. She has also be...
Julia Semple - Therapeutic Massage of NoCo - Founded in FoCo Podcast 28.02.2024 33:00
Julia Semple is a seasoned massage therapist with over 17 years of experience in the industry. She is the proud owner of Therapeutic Massage of Noco, where she specializes in providing relief for chronic pain and stress. By integrating her intuitive touch and in-depth knowledge of the human body, Julia is committed to improving the well-being and performance of her clients. Julia is passionate abo...
Adam Eggleston - Oaked Coffee Co - Founded in FoCo Podcast 28.02.2024 25:09
Adam Eggleston, a coffee aficionado turned entrepreneur, is the passionate owner of Oak Coffee Co., based in Fort Collins. His unique business model involves aging coffee with various spirits like whiskey, bourbon, and rum to enhance the flavor profile of the beloved beverage. With a Master's in Business Administration from a state university and an extensive background in community engagement...
Ann Baron - Northern Colorado Community - Founded in FoCo Podcast 27.02.2024 17:08
In the latest episode of “Founded in FoCo,” Ann Baron takes the spotlight with host Nick Armstrong to explore the art of networking for introverts and the pivotal role of personalized introductions in the professional sphere. Ann imparts her wisdom on cultivating authentic, enduring relationships, which are essential for business success in today’s competitive environment. Ann Baron underscores th...
Dr. Erika Michalski - Strategically Authentic - Founded in FoCo Podcast 27.02.2024 47:28
Dr. Erika Michalski is a beacon of authenticity in the consulting world, known colloquially as "Consultant Barbie". Holding a doctoral degree, she has made her mark as an internationally recognized master performance consultant specializing in talent development and employee engagement. Erika has an extensive background in academic and corporate environments, assisting organizations thro...
Katie Huey - Coach. Facilitator. Writer. - Founded in FoCo Podcast 25.02.2024 24:09
Katie Huey, an innovative coach and facilitator who offers a fresh perspective on integrating comfort, compassion, and support in the face of personal and collective grief in the workplace joins Nick on this episode of the Founded in FoCo podcast. The conversation delves into the nuances of human resilience and the transformative power of thoughtful, individually tailored interactions. Katie bring...
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