FOUNDED.

Business EN ↓ 3 episodes

Founded. An in-depth podcast, where founders of businesses from different growth stages, talk honestly about failure, doubt and recovery.

Author

FOUNDED.

Episodes

Jaime Ascencio: Starting before you're ready 30.06.2026 42:35

In this episode, we listen to Jaime Ascencio, Co-founder and CEO of Reefy. Growing up in Mexico, Jaime spent countless hours diving and witnessed the gradual deterioration of marine ecosystems firsthand. Determined to be part of the solution, he moved to the Netherlands as an international student to study at TU Delft, where he co-founded Reefy - a company creating artificial reefs that protect co...

Thomas Petithuguenin: Leaving corporate to build real impact 12.05.2026 30:48

In this episode we listen to Thomas, CEO of everox. Thomas was appointed CEO and became the company's first employee back when everox was still a university spin-off. Thomas left a comfortable role to pursue a more impactful path, moving from environmental strategy into the cement industry. In this conversation, he shares the realities of early-stage company building - repeating pitches, hiring a...

Kelly Ruigrok: Changing the world without an office 17.03.2026 42:57

In this episode we listen to Kelly Ruigrock, founder of GSES. Kelly Ruigrok is the founder and CEO of the Global Sustainable Enterprise System , a platform that makes sustainability measurable and transparent for organisations around the world. Starting without a degree and overcoming personal and professional setbacks, she built her company from scratch, turning a vision of a single sustainabilit...