ForthRight Women

This week, we’re back with another Marketing Smarts Moment that’s an entire episode. We’re thrilled to welcome special guest Jill Morenz, the President and CEO of Aviatra Accelerators. Jill and Aviatra are all about supporting, enabling, and lifting female entrepreneurs. Hear the biggest challenges female entrepreneurs face, how to get started, focus on your mission, why women give up, and how to...

Impostor Syndrome is very real and very common. How do you combat it? It comes down to embracing the 80/20 rule, being brave enough to step outside the box, becoming a lifelong learner, and getting in front of managing change. We wanted you to learn from a true expert in the space, so we welcomed on Ryane LeCesne. She’s the Master Your Mindset Coach at Inspire Brand Consulting. We’d like to invite...

This week, we’re making the entire episode a Marketing Smarts Moment. We’re honored to welcome special guest Keltie Knight, the 3-Time Emmy Award-Winning TV Host and Creator of “Superfan.” Hear how to achieve your goals, keep trying and trying, develop your personal brand, and why women often focus on so much comparison. You’ll also hear the behind-the-scenes of Keltie’s new show “Superfan.” We’d...

Problem solving is a skill we need in all aspects of business and life. The better we get at it, the quicker and more efficient we become - leading to the results we want. Become a better problem solver by investigating possible solutions with a time limit, analyzing the options against the goals, enlisting the help of the RIGHT others, and testing-and-learning to optimize the solution. Let’s solv...

Procrastination is something we all struggle with…eventually. No matter how hard we try, there are still things on our list we avoid and keep pushing back. How do you get over that procrastination hump? Admit you’re procrastinating, do one thing to get the ball rolling and then do another thing, don’t start multiple things at the same time, and reward yourself for overcoming procrastination. Let’s...

We encourage respectful debate. It has an ability to pull different POVs, expertise, and beliefs - and that can be a great thing for your business. BUT, there’s an art to it. You can disagree without being contentious by taking responsibility for your current set of beliefs and assumptions, knowing when you are being objective or subjective, not letting it get personal, and defining and consistent...

The fundamentals of leadership remain the same, no matter your level. Lead at any level by believing you’re a leader, having a POV, having followers, and testing-and-learning your leadership practice. There are also some characteristics that can sometimes get in the way of us being the leaders we were meant to be. Find out what they are, and what to do about them. We’d like to invite you to join F...

Referrals. They build businesses. But how do you get them, over and over again? It comes down to creating specific KPIs for your referral funnel, creating a sense of urgency around the KPIs, providing tools for making the referral easy, and making all steps and connection points authentic to the target. We wanted you to learn from a true expert at creating effective referral funnels, so we welcome...

LinkedIn is THE place where people go to connect professionally. Your presence on the platform can create endless perks for your business and personal brand – if you do it right. To craft a compelling LinkedIn presence, you should revamp your profile, add value to the community, be intentional in creating your community, and keep your tone positive and optimistic. Now, let’s get to work on your Li...

Converting leads is one of the biggest challenges businesses have. It can be tough to get attention, and even tougher to convert that attention to revenue. When creating your sales funnels, it’s important to keep humans first, be mindful where and how you use automation, make it easy for your target to say “yes,” and have strong social proof. We wanted to speak with someone who truly knows how to...

It’s a changing world of consumer research. There’s never been more data at our fingertips, but with that comes privacy and ethical concerns. How do you pull out insights that will positively impact your business? It comes down to keeping humans first, what to do about data access we may shortly lose, not overindexing on too narrow an audience, and keeping the consumer a part of the process. As al...

So many of us women deserve to be in the leadership positions we dream of. But, we struggle getting there due to outdated beliefs - some environmental, some due to archaic processes, and some due to us getting in our own way. This is exactly why we launched ForthRight Women (FRw) - to help us overcome what is holding us back. Helping women rise in leadership comes down to being good moms and good...

There’s organic media and paid media. The latter can bring about muuuuuch bigger results in your marketing efforts - if you do it right. So, how do you get the most out of paid media? You’ll want to leverage influencer marketing, invest enough to break through and create an ecosystem, amplify content and placements across your channels, and know how the paid media KPIs impact business KPIs. You’ll...

Empathy fuels relationships. But it can be a tricky thing in the office. How do you build empathy in the workplace? It comes down to active listening, seeking to know your staff on a personal level, respecting your employees by having the tough conversations, and making changes once you have feedback. You might also run into some hurdles with empathy, including team members who are not naturally e...

How do you want to be remembered in your career? Let’s assume it’s a positive legacy you want to leave – there are a TON of ways to leave your mark. Many of these you can start doing right now, no matter your role or level of experience. In this episode, you’ll learn how to take the time to mentor, set the new standard, create culture, and intentionally plan your succession. You’ll also find the t...

Let’s face it – you deserve a pat on the back. Many pats. But, giving yourself credit and praise is often awkward and uncomfortable. How do you self-promote without putting people off? We’re here to help you shout your wins from the rooftops! In this episode, you’ll learn how to flatter others as you promote yourself, emphasize the effort behind the accomplishments, and volunteer to teach others a...

Happiness at work – is it really possible? You bet! And it can improve lots of other areas of your life, as well. The hard part is making the changes needed to find that happiness. In this episode, you’ll learn the top ways to be happier at work - based on our collective perspective and different experiences across the industry. Hear how to surround yourself with the right people, make it about mo...

You’re listening to this, so you’re familiar with audio marketing. But really – another marketing channel?! It better be worth it. When done right, audio marketing can open so many doors for you and your business. There are just some key decisions to make: public or private podcasting? Audio or video? What should you talk about? We have you covered, as we welcome guest Nora Sudduth – Co-Founder an...

While the world and workforce have changed vastly over the years, we find it’s still dominated by males. This episode is not about feminism, but meant to highlight the fact there’s still a struggle for women to rise to the top - where the seats are most often occupied by old, white men. We’ve built ourselves and other women up along our journey and want to share how you can do the same. If you’re...

We’ve found ourselves in an environment where hiring can be challenging. Finding quality candidates can be even more difficult. Hiring isn’t an exact science by any means, but there are strategic steps you can take to set your company up for success. If you’re interested in becoming a ForthRight Woman, reach out to us at: ForthRight-Women.com. FACEBOOK https://www.facebook.com/ForthRight. Women IN...

We welcome guest Kelsey Johnson, Product Marketing Manager at AWeber, to discuss the importance of effective email marketing. Key word here is EFFECTIVE! Utilizing email in your marketing campaign is a savvy move, but the “set it and forget it” attitude won’t get you very far. This episode is a bit more tactical, designed to give you an outline on what to focus on to drive more business your way....

You’re working really hard, making connections with the “right” people. You should be getting close to a promotion, right? Well, it’s not always that clean and simple. The road to promotion is one many of us have traveled in our careers. We discuss it often with our coaching clients and want to give it to you straight in this episode. Based on our evaluation of candidates for promotion, we shed li...

We take this opportunity to narrow our focus on an area we’ve seen and experienced some struggle with: women managing other women. What if we not only trailblazed the path, but kept it open and made it wider for those who follow? Join us as we dive into some key points you can avoid to help those you manage exceed their goals. If you’re interested in becoming a ForthRight Woman, reach out to us at...

Leading from afar is a position we’ll most likely be finding ourselves in for a while. Over the past couple of years, you may have found yourself in the “doer” role more often than you’d like. If you are working IN your business more than ON your business, this is the episode to help you dig yourself out of the weeds. If you’re interested in becoming a ForthRight Woman, reach out to us at: ForthRi...

Success means something different to everyone, but most of us equate being successful with wealth and recognition. We get caught in the grind to consistently achieve and get more, more, and more. While there is nothing wrong with having nice cars, homes, and being able to get a table at the hottest restaurants, there is more to the journey of being successful. And sometimes changing our focus can...