ForthRight Women

Effectively marketing to different cultures is part of our day-to-day and that of our clients. As we often like to do, we focus on this topic in this episode through the lens of being more mindful of cultural nuances. This can make or break your marketing efforts, so it’s important to discuss in detail. To join this discussion, we welcome a marketing to cultures expert, Doni Aldine, Founder of CUL...

Marketing campaigns can be a powerful vehicle for stimulating your business growth. Embarking on the development and execution of a marketing campaign forces us to relook at and reevaluate existing consumer relationships, plus actively engage new people who may be interested in our brand. In doing this, we find new ways of creating Brand-Love connections with these consumers - creating potential f...

Whether you’re selling to consumers, customers, retailers, third-parties, or clients, creating a compelling sales story is key to hook buyers. This can be difficult to do if you don’t understand the wants and needs of your buyers. We’re going to give you that insight today through 4 different scenarios. We know this because we’ve been intimately involved in all of these scenarios, helping to creat...

It can be a challenge to figure out how to navigate and manage workplace culture. In this episode, we outline the 4 Elements of a Strong Workplace Culture, with many examples from our experiences through the years of both good and not-so-good work cultures. This episode applies no matter your current work situation, and is critical to a happy, healthy, and motivating environment. We’d like to invi...

It’s critical to spend time building a strong brand character. It’s imperative to speak authentically and personably across all touchpoints. This episode focuses on the needed approach for a strong brand character, culminating with a best-in-class example, Grove Collaborative, and their ability to promote a genuine personality in a crowded space among many other strong brands. We’d like to invite...

A key way to drive credible reach and stretch your equity is by leveraging influencers and partners who already have a relationship with a consumer you want to tap into. From sports properties to events to philanthropic organizations to industry organizations, partners can help drive your business…if you approach branded content with the 4 principles we discuss in this episode. Our guest, Sam Baie...

As ForthRight Women, we can sometimes feel like we’ve taken a backseat to others and the life we created. In this special live episode, we discuss how to stay in the driver’s seat and call the shots on all the aspects of your life - career and personal. Hear how to create a personal career plan, work like you’re retired, take care of yourself on the personal side, surround yourself with people you...

It can be challenging making the transition from a strong brand foundation into a strong and successful marketing strategy and executed plan. But it is THE thing for translating your WHY into meaningful emotional connections with your customers and consumers. In this episode, we focus on the HOW of getting from a strong brand foundation to executing a strong marketing plan and how to keep it going...

A Brand Story is a powerful tool when created and utilized properly. It’s a key differentiator to the success of any business. Unfortunately, too many companies phone it in when it comes to their brand story, or even worse…decide not to create one entirely. At some point, it catches up to them in a bad way. In this episode, we discuss how to ensure you have the right Brand Story to set your founda...

Word-of-Mouth (WOM) is one of the most coveted - yet elusive - channels of marketing for many. It’s generated by a consumer who loves your brand so much, they openly and frequently recommend you and talk about you to others. You can’t buy your way into these authentic testimonials, you must earn them. For this episode, we invited Sue Frech, Co-Founder and CEO of Vesta (acquired by TINT) - a digita...

A career coach can be one of your most valuable assets. An unbiased resource who has nothing at stake except your personal growth and success, a career coach can help you see blind spots and give you tools and practices people closer to you may not. In this episode, we examine the 4 Key Roles Your Business Coach Should Play. We also provide lots of personal anecdotes for how we chose our coaches,...

There’s a mantra in the marketing and branding world that “Content is king.” This couldn’t be more true. From digital to more traditional (written and programmatic) to OTT (over-the-top), we are now surrounded by content. The reason it’s king? It’s the ultimate differentiator for a business and a brand. Content that’s consistently branded across platforms drives awareness by increasing touchpoints...

Focusing on your brand in order to build or maintain a successful business is more important now than ever. We’ve unfortunately seen too many companies shortchange their brand given current business climates. So many excuses exist out there: 1. You’ll worry about brand later 2. Brand is only for products 3. It’s what big businesses do 4. It costs too much money 5. To be clear, this is NOT the way...

Remember the old adage, it’s not what you know, but who you know? Networking is fundamental to any person’s success in business – it doesn’t matter who you are. But, it isn’t always easy to put yourself out there. In this episode, 4 Unspoken Rules of Networking, we focus on what NOT to do - so you can network effectively, comfortably, and authentically. This episode sets you up for networking succ...

Influencers and partnerships can be super helpful to brands and businesses. First, they can bring instant credibility through their endorsement. Second, they have a platform of engaged fans, which can add significant reach to a brand’s message. But leveraging influencers and partners needs to be thought through strategically, as you’ll be making an investment here. In this episode, we give you 4 T...

We come from the opposite sides of the proverbial marketing tracks, with Anne at P&G and April at several different agencies. Though we have never worked on the same project, we do share a common truth: the best marketing work comes from the most functional teams - NOT the teams who like each other the most or get along the best, which is a common misconception. In this episode, we distill down ou...

Most successes and failures in business can be tied back to a leader’s ability to be aware of and manage their personal brand. Characteristics like empathy, ingenuity, and thoughtfulness are critical to bond people. If you have these as a leader, you’re probably doing better than most. Now more than ever, it’s critical to be more intentional in your pursuits - which means inherently recognizing wh...

One of the best ways to grow your business more efficiently and productively? A strong brand. Once you have that established, the possibilities are endless: you can capture attention without having to overpay for it, generate a powerful word-of-mouth engine, better manage risk, and build trust - which generates pull. Create that strong brand so you can create a competitive advantage and fantastic...

The misconception you can keep your head down, do work, and be noticed is simply not a thing. We’ve all heard it: “No one is going to manage your career for you.” And it’s so true! Growing your credibility comes down to building advocates at all levels, becoming a craftsman of your trade, becoming a student of strategy, and cultivating your personal brand. Let’s make that credibility blossom. We’d...

Podcasting has grown a TON as a business-building tool over the past couple decades. We’re entering our 3rd year of podcasting, and we continue to find it to be an interesting point of discussion for most people. But what does it take to start - and continue - an awesome podcast for your business or personal brand? We’re excited to share a special peek behind the curtain, as we welcomed on our pod...

Have you thought about using social media to grow your popularity? It helps to view social through a marketing lens - whether you’re using it for your business or your personal brand. When you take this approach, it requires intention, a narrative, and a strategy. But what are the best ways to make your brand pop on social media? We wanted you to learn from a true thought leader in the space, so w...

Thought leadership - when done right - can be a fantastic way to build your credibility and bring in new business. It also allows you to influence and shape the industry in ways that align with your POVs and offerings. But how exactly do you roll out thought leadership for yourself, your team, and your organization? We wanted you to learn from a brilliant mind in the space, so we welcomed on Joe Z...

You can’t achieve your goals - in work or life - without the support from others. Your inner circle makes a world of difference. Finding your inner circle comes down to coming up with criteria, creating a plan that breaks down how you’ll build your circle, deciding how you’ll continue to cultivate the inner circle you’ve built, and looking for ways to proactively support your inner circle. Follow...

B2B marketing is a great way to attract business - and a great way to waste money, if you’re not careful. This works in your favor when you continue to focus on demand generation. But it’s easier said than done. So how do you increase demand for your products or services through B2B marketing tactics? We wanted you to learn from a true pro in the space, so we welcomed on Deanna Shimota, CEO of Gro...

Virtual Assistants (VAs) can be a huuuuge help for your business. Imagine how much time you could free up for yourself while not being worried about things falling through the cracks. Use VAs to grow your business by having them do the tasks that will enable the team, having them do the tasks that disproportionately consume your attention, having them extend customer service in off-hours, and choo...