forank Marketing

Schema used to be a technical SEO nice-to-have. Now it's becoming a critical part of how search engines and AI systems understand your content. In this episode, we explore why Schema matters more than ever and how structured data is helping businesses improve visibility in an AI-driven search landscape. We break down what Schema actually is, how it works behind the scenes, and why keywords alo...

In this episode, we share our real-world experiences of  how AI is shaping modern marketing  — and why doing more isn’t delivering better results. AI has changed how buyers discover brands, with generative AI now playing a major role in early-stage research. While this has made it easier to scale activity, we’re seeing many teams struggle as volume replaces focus. Across SEO and PPC, AI is amplify...

Bigger audiences look impressive. Smaller audiences perform better. In this episode, we unpack Building Small, Relevant Audiences to answer one simple question: Why does less targeting often lead to more impact? We explore why chasing scale has become one of the most expensive habits in modern marketing — and how relevance, not reach, is what actually drives results in 2026. What we cover: Why bro...

Vanity metrics are easy to track. Meaningful metrics are harder to agree on. In this episode, we unpack GA4, GSC, and Looker to answer one simple question: Which metrics are actually worth your time — and which ones are just noise? We break down how teams should really be using Google Analytics 4, Google Search Console, and Looker Studio in 2026 — especially as search becomes more fragmented, AI-d...

In this episode of Forank Marketing, we dig into one of the most debated questions facing modern brands and marketers: is topical authority still worth chasing in 2026 or is it time to rethink how visibility and credibility are built online? Zoe Ashbridge and Leigh Buttrey unpack how the idea of “owning a topic” has evolved, why simply publishing more content is no longer enough, and what actually...

AEO, GEO, SEO—what do they actually mean, and why should you care? Search is changing fast, and the old rules don’t apply the way they used to. In this episode, we break down SEO (Search Engine Optimisation), AEO (Answer Engine Optimisation), and GEO (Generative Engine Optimisation) what each one is, how they’re different, and how they work together in today’s AI-driven search landscape. Whether y...

In this episode of forank marketing, we take you behind the scenes for a candid conversation on Our Freelancing Journey, the real story of how Zoe Ashbridge and Leigh Buttrey built their careers outside the traditional 9–5. Zoe and Leigh share the unexpected wins, the tough lessons, and the pivotal moments that shaped their paths as freelancers and, eventually, agency founders. From finding those...

In this episode of forank marketing, we lift the lid on a topic that makes many marketers squirm: Audits Exposed — The Secrets Your Marketing Doesn’t Want You to See. Zoe Ashbridge and Leigh Buttrey peel back the layers on what really happens inside a marketing audit — the blind spots, hidden inefficiencies, and misalignments that quietly drain performance while going unnoticed by teams and stakeh...

In this episode of  forank marketing , we dive into a refreshingly honest theme:  Marketing: Lessons in Failures . Zoe Ashbridge and Leigh Buttrey open up about the campaigns that didn’t go to plan — and why those moments often lead to the biggest breakthroughs in marketing.   We unpack why failure is such a powerful teacher, the most common reasons campaigns flop, and how to turn setbacks into st...

In this episode of forank marketing, we dive into a powerful theme: impact marketing for charities and non-profits. Zoe Ashbridge and Leigh Buttrey are joined by Tom Pratt, Director at Albert Road Consulting, to explore how mission-driven organisations can build campaigns that inspire action, maximise limited budgets, and genuinely make a difference in the world. We unpack what impact marketing re...

In this episode of  forank marketing , we unpack a hard truth: marketing isn’t linear.   Zoe Ashbridge and Leigh Buttrey are joined by Chris Nightingale, Performance Marketing Specialist at Can-Do Marketing, to explore why leads don’t follow a perfect funnel, why attribution isn’t as simple as it looks in reports, and why expecting instant ROI from a single campaign is a fast track to disappointme...

In this episode of forank marketing, we tackle the big question: Hiring freelancers, Yay or Nay? Zoe Ashbridge and Leigh Buttrey are joined by special guest Louis Smith to unpack the pros and cons of working with freelancers versus in-house teams or agencies. From cost effectiveness and flexibility to quality control and communication challenges, we share real world insights to help you make the r...

In this episode of forank marketing, we dive into SEO and PPC strategies that actually work for smaller businesses. From getting the basics right to smart budget allocation, Zoe Ashbridge and Leigh Buttrey share practical tips to help you drive traffic, generate leads, and compete with bigger players—without blowing your budget. Whether you're managing your own marketing or working with an age...

Welcome to forank's latest podcast episode: Cracking the Code on B2B Attribution Join Zoe and Leigh as they unpack one of B2B marketing’s toughest challenges: understanding what’s actually driving results. From the hidden impact of SEO and the limitations of platform-reported data to practical ways to track the untrackable, this episode is all about making sense of attribution—without overcomp...

Welcome to forank's latest podcast episode: The Future of Marketing & AI Search! Join Zoe and Leigh as they explore how AI is transforming the way people search—and what that means for marketers. From changes in user behaviour and search engine algorithms to the tools shaping tomorrow’s strategies, we dig into what’s coming and how you can stay ahead of the curve. If you're in marketin...

Welcome to forank's latest podcast episode: Why Sales and Marketing Need to Align! Join Zoe and Leigh as they dive into one of the biggest challenges businesses face—getting sales and marketing teams on the same page. From sharing data and aligning messaging to creating campaigns that truly support sales, we explore why collaboration is crucial for growth. Whether you're a marketer, a sale...

Welcome to forank's latest podcast episode: Measuring Marketing Success! Join our hosts as they sit down with Kyle Rushton McGregor to dive into all things GA4, tracking, and analytics. From setting up accurate measurement frameworks to answering common questions, we explore why proper tracking is crucial for marketing success. Learn why you need to set up tracking, how it impacts your strateg...

Welcome to forank's very first podcast episode! Join our hosts, Zoe, and Leigh, as they dive into the importance of getting a head start on your marketing for the new year. From setting clear goals to actionable tips, this episode is packed with insights to help you start the year on the right foot. Whether you're a business owner, a marketer, or just looking for inspiration, this conversa...