For The 23% The Woman Of Color Business & Entrepreneurship Podcast

  What if your biggest content problem isn't the algorithm—but the heartbreak you're carrying from past posts that didn't perform? In this episode, Dielle Charon shares an update on her content journey after growing to nearly 20,000 TikTok followers and explains exactly how she's rebuilding her Instagram from the ground up. She unpacks the concept of content heartbreak, why so many entrepreneurs s...

You got the messaging. You updated your bio. You retooled your webinar. And nothing changed. Dielle Charon breaks down why and the answer has nothing to do with the words themselves. It's messaging certainty. And without it, even the most perfect offer promise will fall flat every single time. This is the companion episode to last week's results episode and it might be the most important thing you...

"I can't promise results. I can't control my clients. My niche is too nuanced." Dielle has heard every version of this and she's here to break it all down. In this episode, she shares her full philosophy, framework, and real examples for how to create a compelling, ethical, time-based result in your marketing, no matter what you coach or who you serve. Whether you're a marriage coach, anxiety coac...

Every business is 50% celebration and 50% disappointment. The entrepreneurs who stay in business longest aren't the ones who only win. They're the ones who have a plan for both. Dielle breaks down her full celebration plan and disappointment plan framework, shares her own personal 50/50 from 2026, and gives you the exact steps to stop unraveling when things don't go the way you planned. 00:00 – Wh...

Why some entrepreneurs make sales faster than everyone else has nothing to do with talent and everything to do with their willingness to take action. In this episode, host Dielle Charon sits down with lead generation strategist and longtime client Roma Shah to talk about the realities of entrepreneurship, sales, rejection, and what it actually takes to grow a business in 2026. They unpack the enti...

Join our kickstarter and choose one of our five special rewards for being a founder in our app startup!  Go to ginaknox.co/kickstarter to sign up.  Instagram: instagram.com/ginaknox Email: info@ginaknox.com For the 23% is the women of color business and entrepreneurship podcast hosted by multi-million-dollar entrepreneur Dielle Charon. Each week you'll learn how to grow your sales, money, and free...

Four real business owners. four real money & sales problems. Live coaching from two millionaires. This is the FINAL episode of our 4-part sales & money series and a sneak preview of what the June 1st Coach-a-thon will be. In this episode, host Dielle Charon and money coach Gina Knox answer real submitted questions from listeners about inconsistent income, building wealth, niching down, scaling wit...

Why earning more money starts with healing your money story not pushing harder. In this episode, host Dielle Charon and money coach Gina Knox break down the mindset shifts that actually move business owners forward financially in 2026 including why panic kills sales, why "delusional" thinking might be your biggest asset, and why you don't actually need more money to feel financially safe. This is...

Dielle and Gina are back together and this time they're breaking down everything you need to know about fixing your sales AND your money in 2026. From COVID debt finally coming due, to over-bloated offer suites, to a knowing exactly what to cut and what to keep this episode is one of the most practical financial conversations for small business owners you'll hear all year. Plus they announce their...

Welcome to For the 23%, a podcast dedicated to empowering women of color in business and entrepreneurship. Join your host, Dielle, a former social worker turned multi-million dollar entrepreneur, as she teams up with sales coach Gina to explore innovative strategies to fix your sales and money mindset in 2026. Together, they will uncover the unique challenges faced by women of color entrepreneurs...

Join our waitlist: smallbusinessmoneyapp.com Dielle and Gina Knox are making it official they're co-founding a startup together. In this episode, they break down the idea behind the app they are working on, how their co-founder relationship came together, what's been built so far, and why neither spreadsheets nor existing budgeting tools are actually solving the real problem entrepreneurs have wit...

Dielle is pulling back the curtain on her Q1 2026 wins and losses, the personal heartbreak, and the 8 lessons that are reshaping how she runs her multimillion dollar business. This is one of the most honest episodes she's ever recorded. From a $350K mastermind launch to a funnel that stalled, from going viral on TikTok to processing deep personal grief while still showing up. 00:00 Intro 00:29 Qua...

Dielle spent years selling $5K, $10K, even $20K high ticket offers. Then she built a membership and everything changed. In this episode, she breaks down exactly why she made the switch, what's inside the completely revamped Everything Sales and Money Membership, and why April 2026 is the best time to join before the price goes up. If you're a woman of color entrepreneur trying to sign high ticket...

Too much information, too many strategies, and still not hitting your sales goals? Dielle breaks down the brand new signature sales process inside the Everything Sales and Money Membership a simple, repeatable 4-step framework designed to sell any offer at any income level in 2026. Whether you're a beginner who's never sold anything or a millionaire looking to scale, this process is income agnosti...

Host Dielle shares her philosophy on when and how to evolve your offer recommending a refresh every 18–24 months as markets, audiences, and AI shift. She breaks down three approaches: tweak your messaging and positioning, add or remove features, or sunset and build something new. 00:00 Intro 00:25 Series Setup 02:24 One on One Coaching 05:26 Group Coaching Offers 12:37 Mastermind Strategy 17:27 Se...

Host Dielle continues her "offers that actually sell" series, breaking down why each offer type demands its own marketing and positioning strategy. She covers what makes buyers say yes to one-on-one coaching, group programs, masterminds, courses, VIP days, live events, and memberships and the specific selling angles for each. 00:00 Intro 00:25 Series Setup 02:24 One on One Coaching 05:26 Group Coa...

Are you solving 2026 problems, or are you still stuck in 2021? This week, host Dielle shares the ultimate checklist of why your offers might not be converting. If you're selling a skill instead of a transformation, relying on vague buzzwords like "burnout," or failing to address objections with "even if" statements, this episode is for you. Learn how to craft "features that fascinate" and build an...

Host Dielle clarifies the difference between an offer (what customers buy) and selling (how you promote it), and explains key offer components: price, what's included, the result, objections, and identity (including her VISA framework). Dielle shares "offer tests" such as making sales within 30 days from consistent posting, generating referrals, and hearing "this is exactly what I needed," and rec...

Host Dielle explains "business urges" as dopamine-driven impulses that feel urgent but aren't always strategic, like the urge to change offers, pivot niches, overwork, overthink, delete social media, revisit decisions, or even quit. She emphasizes that urges are normal in entrepreneurship, major decisions shouldn't be made from short-term urgency, and consistency and experimentation beat perfectio...

Dielle shares a behind-the-scenes breakdown of her recent $15,000 Mastermind launch that brought in about $350,000, including a unexpected pay-in-full enrollment. She explains key lessons from the launch. She also discusses tailoring messaging to what audiences are actively asking for (income goals like $250K/$500K/$1M), engineering results through intentional bonuses (webinar creation and 30-day...

In this episode host Dielle welcomes lawyer Autumn Witt Boyd, founder of the AWB Firm. They dive into crucial legal topics relevant to entrepreneurs, including contracts, intellectual property, client disputes, and the role of trademarks. Autumn offers practical advice for navigating legal issues and stresses the importance of understanding the legal landscape in which businesses operate. Tune in...

In this episode of For the 23%, host Dielle speaks with Ellen Yin, an entrepreneur who transitioned from a social media manager to a successful business owner. They discuss the importance of sales calls, the evolution of Ellen's coaching business. Ellen shares insights on brand partnerships, the challenges of scaling a media business, and the significance of intuition in making business decisions....

In this engaging conversation, Dielle and Jordan Gill explore various aspects of entrepreneurship, including effective selling methods, the importance of pivots, and the role of vulnerability in marketing. They discuss the evolution of Jordan's business during the pandemic, the concept of micro tools, and how to create unique offers that resonate with audiences. The discussion also touches on the...

In this episode, Dielle introduces the Everything Scaling Mastermind, a 12-month program designed to help women of color entrepreneurs scale their businesses. She discusses the importance of making investments in coaching and provides strategies for quickly recouping those investments. The conversation emphasizes the supportive community and resources available within the mastermind, encouraging p...

In this episode of "For the 23%", host Dielle dives into the intricacies of launching and scaling a business, particularly for women of color entrepreneurs. She emphasizes the importance of understanding whether issues arise from the offer itself or the launch strategy, sharing insights from her extensive experience with over 200 launches. Dielle provides actionable advice on how to assess the eff...