Neville Hobson and Shel Holtz

For Immediate Release Podcast

For Immediate Release is co-hosted by Neville Hobson, based in Wokingham, Berkshire, England, and Shel Holtz, based in Concord, California, USA. Hobson and Holtz are two seasoned communications professionals who believe they have something to say.

Author

Neville Hobson and Shel Holtz

Category

Business

Podcast website

www.firpodcastnetwork.com

Latest episode

Jul 6, 2026

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Episodes

The Hobson & Holtz Report - Podcast #67: September 12, 2005 12.09.2005

Listeners' comments discussion (bandwidth, bit rates and listening preferences; jazzed about podcasts; answering the logo call); PR firms with no RSS; emergent journalism with PublicNow.com; IABC's Katrina initiative; Queen of Sky sues Delta; eBay acquires Skype, Oracle grabs Siebel Systems, America West goes to US Airways; two new European podcasters; 20 uses for podcasts; 7m iTunes podcasts; fro...

The Hobson & Holtz Report - Podcast #66: September 8, 2005 08.09.2005

Listeners' comments discussion (podcast junkie; support for parents; Ray Nagin interview case study; non-primary audience listener); Katrina - public service announcements, has Katrina saved the US media?, controversy over the word 'refugee'; new reports from IBM, Edelman and Intelliseek; wikis, news releases, buttons and podcasting; the critical pieces in the change communication puzzle; text vs....

Speakers and Speeches: Mary Hodder on blog search engines 07.09.2005

In this first offering of Speakers and Speeches, "For Immediate Release? is pleased to offer a 1:34 speech—including Q&A—by Mary Hodder, delivered on Tuesday, Sept. 6 at a meeting of the bloggers and RSS special interest group of the East Bay (California) IT Group (EBIG).

The Hobson & Holtz Report - Podcast #65: September 5, 2005 05.09.2005

Listeners' comments discussion (new media, resumes and Googling job seekers; book promotion and blog tours); interviews and reviews; Ray Nagin's radio interview, Zip 71101 podcast interviews and more Katrina news; new weekly podcast from Steve Rubel and Joseph Jaffe; from our Correspondent Down Under; Darren Barefoot argues that text is better than audio.

Book Review #1 - "Podcast Solutions, The Complete Guide to Podcasting" 02.09.2005

Review of "Podcast Solutions, The Complete Guide to Podcasting," by Michael W. Geoghegan and Dan Klass.

The Hobson & Holtz Report - Podcast #64: September 1, 2005 01.09.2005

Listeners' comments discussion (more on the PR blogger trackback stand-off; trackback spam; affinity for podcasts; FIR impacts HR; anonymous ok, but not cute and clever; show notes, etc); Hurricane Katrina and the role of blogs; developments in instant messaging; fired for blogging; blogger being sued; the Spinfluencer with Leo Laporte.

The Hobson & Holtz Report - Podcast #63: August 29, 2005 29.08.2005

Listeners' comments discussion (pitching journalists; IABC recognition; great iRiver recording; how email spies work); blog etiquette: Steve Rubel and Jeremy Pepper trackback stand-off; Max Hansen's second report from Blog Business Summit; the latest on Dell hell; Lee Hopkins reports from Australia; communication channels in organizations in times of change.

The Hobson & Holtz Report - Podcast #62: August 25, 2005 25.08.2005

Listeners' comments discussion (Google Talk; being offline for 24 hours; briefer show notes and iTunes Chapter Tool; CBC's ad structure; PRblogs.org; show links; FIR brings Dan the news); Ziepod; Max Hansen reports from Blog Business Summit; Jeff Jarvis gets a result; Eric Schwartzman's Spinfluencer report; CBC follow-up.

The Hobson & Holtz Report - Podcast #61: August 22, 2005 22.08.2005

Listeners' comments discussion (Josh buys a podcast rig; no problem with anonymous blogging; big thanks to FIR listeners); locked-out CBC employees with podcasts; an interview from the CBC picket line; Share your Story success; PodcastCon UK starts interviews; IABC Belgium starts a blog; no, your email is not private; get used to hearing about splogs; PRblogs.org launches; blog advice for Adobe; W...

The Hobson & Holtz Report - Podcast #60: August 18, 2005 18.08.2005

Listeners' comments discussion (blog comment moderation; alternatives to British Airways; FedEx the new 'blogger Satan'; iPod display; news about Furl; why Hill & Knowlton started employee blogging; spicing up web pages; Skype for business calls; cool Jyve; smart Segway; Audacity and ID3); new audio recording equipment; no credibility for anonymous blogger; Cruisebox kick it; a cautionary blogging...

The Hobson & Holtz Report - Podcast #59: August 15, 2005 15.08.2005

RSS, Atom and phonetic alphabet; listener's comments discussion (global Hill & Knowlton blogging; registering podcasts with iTunes; Yahoo's Blog for Hope); suing anonymous bloggers; finding new voice talent; French PR firestarter; big issues for British Airways and Gate Gourmet; Unilever monitors blogs; the war against blog spammers; Blog Business Summit; challenges with trackbacks on Blogger; cha...

The Hobson & Holtz Report - Podcast #58: August 11, 2005 11.08.2005

Listeners' comments discussion (ID3 tags, an open-source RSS tool for audio, Skylook, copyrights and podcast music, pocasting librarians, "Advertising by the Government of Canada,? and Free Government Information); Hill & Knowlton UK's employee blogging initiative; Neville's new computer; Neville's new blog, the redesign of Desirable Roasted Coffee; our interview with Constantin Basturea; the RSS...

The Hobson & Holtz Report - Podcast #57: August 8, 2005 10.08.2005

Content summary: Listeners' comments discussion (get the message out with blogs; new features for Talk Digger; enjoying the show and music; getting a purpose going forward; yes to password-protected RSS feeds; surreal iPod experience; being blown away by show #56 as a great podcasting tutorial; iPod alarm clocks; less time to appreciate podcasts; podcast music copyright); Podcast Awards and pimpin...

Interview: Jeff De Cagna, Principled Innovation - August 5, 2005 10.08.2005

In this edition of For Immediate Release podcast interviews, Shel and Neville enjoyed a 55-minute conversation with Jeff De Cagna, founder of Principled Innovation LLC. Topics and themes discussed include: the challenges for volunteers and staff of association; reducing governance in associations; advocacy and taking stands on issues; the dead strategic planning model and what should be in place i...

The Hobson & Holtz Report - Podcast #56: August 4, 2005 04.08.2005

Presentation and Q&A with corporate communicators from McGraw-Hill in New York.

The Hobson & Holtz Report - Podcast #55: August 1, 2005 01.08.2005

Geek News Central comments, Blog digger, Fox Network podcasts, Talkr, GoingOn, Business Blog Consulting, Just Fired, Kryoptonite update, a report from Lee Hopkins, listener comments, and more.

The Hobson & Holtz Report - Podcast #54: July 28, 2005 29.07.2005

Listeners' comments discussion (on getting value from FIR and where to listen; European digital rights); BlogHer on Saturday; Dave Winer's OPML editor launched; Podscope indexing every podcast; indie podcasters On A Podcast; made up quotes in press releases; PR bloggers should quit whining about being pitched; the missing link in mission statements; blog search tools comparisons; upcoming intervie...

The Hobson & Holtz Report - Podcast #53: July 25, 2005 29.07.2005

Listeners' comments discussion (on winning credibility in the blogosphere); Land Rover campaign update; road testing BlogPulse Profiles; Fast Company's blog jam; talent and innovation depart Ford and Hewlett-Packard; an interview with Intelliseek about BlogPulse and BrandPulse; new data from Pew; AdCandy's open approach; pledge for digital rights in Europe; PodcastCon UK; CNET podcasts; Mike Manue...

The Hobson & Holtz Report - Podcast #52: July 21, 2005 29.07.2005

Listeners' comments discussion (on videocasting; success with iTunes; codes of ethics; blogging about Dell and Land Rover; concerns about Technorati); Canon's new tool; Blinkx TV and Smartfeed; BlogPulse relaunched website; Global Blog8Live launches; helping Shari Kerzrok; Land Rover customer dissatisfaction campaign; PR Week on podcasting; report from the Spinfluencer; RSS advertising in Europe;...

The Hobson & Holtz Report - Podcast #51: July 18, 2005 23.07.2005

Listeners' comments (more 50th show congrats; do one topic; intercontinental collaboration; a milestone and keep going; the word is getting out; seeking PR feedback; more on blog design and usability; the power of the blog for customers; monitoring and tracking blogs); Adrian Melrose and his Land Rover, continued; advice from GM to would-be bloggers; business scandals at Volkswagen and Infineon; L...

The Hobson and Holtz Report - Podcast #50: July 14, 2005 23.07.2005

50th anniversary greetings; listeners' comments (podcasting won't disappear, iTunes problems; an interview suggestion; the power and passion of podcasting; providing insight on podcasting); weblog design confuses visitors; CBS News editorial blog and the BBC's open source developments; dissatisfied Dell and Land Rover customers who have blogs.

The Hobson & Holtz Report - Podcast #49: July 11, 2005 23.07.2005

Listeners' comments (on credibility, trust and relationships; bloggers should ask first; get over show length; speed up the blog; iTunes and subscribing to the show); iTunes, podcasting and RSS concerns; countering a view that podcasts are a fad; the London bombings and the milestone role of citizen journalism; what African bloggers say about Live8; from Our Correspondent Down Under; the Ketchum s...

The Hobson and Holtz Report - Podcast #48: July 7, 2005 23.07.2005

The London bombings; communication plan for new media available for download; listeners' comments (on mixing a real CEO blogger with a fake blog; explaining open source marketing; critical analysis of Virgin's New York podcasts; political PR in the US and EU; a new podcast browser); report on raising awareness in the UK about new media; Technorati tags, Expression Engine and no answer from Technor...

The Hobson and Holtz Report - Podcast #47: July 4, 2005 23.07.2005

Listeners' comments (positive opinions about podcasts; negative opinions about Virgin's New York podcasts; sans-serif fonts and the new generation; is open source marketing open?; a suggestion for FIR #50; mixing a genuine CEO blogger with a fake Toyota Yaris blog); Six Apart upgrades TypePad; call for ideas for blogging IABC's next conference; Steve Rubel's first podcast; a terrible tale of a cri...

The Hobson & Holtz Report - Podcast #46: June 30, 2005 01.07.2005

Listeners' comments (on iTunes 4.9 and bandwidth, IABC Cafe posts, blogging the Nortel AGM); podcasts and Polish sausage; the launch of iTunes 4.9; Virgin Atlantic's New York podcasts; PR Week UK talks about blogs; IABC International Conference; IABC Fellows; FIR celebrates 50 shows on July 14.

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