Neville Hobson and Shel Holtz
For Immediate Release Podcast
For Immediate Release is co-hosted by Neville Hobson, based in Wokingham, Berkshire, England, and Shel Holtz, based in Concord, California, USA. Hobson and Holtz are two seasoned communications professionals who believe they have something to say.
Author
Neville Hobson and Shel Holtz
Category
Podcast website
Latest episode
Jul 6, 2026
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Episodes
Interview - Tom Foremski, Silicon Valley Watcher: May 9, 2006 10.05.2006 28:26
In this edition of For Immediate Release podcast interviews, Neville and Shel enjoyed a 28-minute conversation with Tom Foremski, editor of Silicon Valley Watcher, about online journalism, public relations, the relationships between the two, the future of the press release, and the impacts of change in these professions being brought about by social media. Tom Foremski arrived in San Francisco in...
The Hobson & Holtz Report - Podcast #135: May 8, 2006 09.05.2006 1:31:52
FIR Dine-Around at the IABC Vancouver conference; WIPO copyright update; UK plans to license/regulate podcasters; USC/Annenberg GAP IV study; promote your podcast at PodcastDay 2006; "Delivering The New PR" conference on May 12; :Beyond Blogging" on May 19; collaborative communication tools: Skypecasting and Waxxi, Second Life and MySpace.com; Lee Hopkins reports; Maine blogger ad agency lawsuit d...
The Hobson & Holtz Report - Podcast #134: May 4, 2006 04.05.2006 1:20:25
Content summary: Show numbering; FIR Listener Survey results posted; Summit on the Future conference; FIR meetup at the IABC Vancouver conference; Kami Huyse podcasts the first 100 Geek Dinners; BL Ochman's new ethics blog; LA Times suspends journalist for violating ethics guidelines; Online Journalism Review asks can newspapers do blogs right; blogger pseudonyms and anonymity; Creative Commons le...
FIR #133 -- Podcast #133: May 1, 2006 01.05.2006 1:18:07
Vote for us; another pay-for-placement scandal; Technorati releases blog language study; results of the FIR listener survey; PR, new media, and academia; how kids communicate; listener comments; Frappr update; FIR schwag; the music; and more.
The Hobson & Holtz Report - Podcast #131: April 24, 2006 24.04.2006 1:34:24
Content Summary: A special mashup episode with Joseph Jaffe from the Across the Sound podcast: A patent filing sparks a PR crisis at Phillips; a motor oil company uses RSS advertising to promote a business podcast; The Economist produces a high-quality survey of new media; we revisit the Chevy Tahoe kerfuffle; listener comments; winners and losers; the music; and more.
Speakers & Speeches - Jason Goldberg, CEO, Jobster.com: April 20, 2006 24.04.2006 51:52
Welcome to For Immediate Release: Speakers & Speeches , a 51-minute podcast recorded live from San Francisco, CA. Waggener Edstrom account manager Steve Fielding assembled an intimate group to meet and talk with Jobster.com CEO Jason Goldberg. The conversation ends when Goldbert finally stopped to have something to eat! Among the other attendees were Silicon Valley Watcher blogger Tom Foremski and...
FIR #130 - Podcast #130: April 20, 2006 24.04.2006 1:15:18
Content summary: FIR listener survey update; GM launches new blog; International Podcasting Expo starts April 21; the growth of podcasting: FeedBurner report; the PR agency social media billing puzzle; Dan York reports; David Phillips reports; listeners' comments discussion; next show an FIR/ATS mashup; the music, and more.
The Hobson & Holtz Report - Podcast #129: April 17, 2006 17.04.2006 1:18:47
Content summary: Gizmo today, not Skype; FIR listener survey update; blogger relations and how PR should pitch bloggers; blog commenting, engagement and Starwood Hotels new blog; the .eu domain name controversy; Lee Hopkins reports; listeners� comments discussion; the music, and more.
The Hobson & Holtz Report - Podcast #128: April 13, 2006 17.04.2006 1:22:20
Content summary: Steve Rubel and Jeremy Pepper bury the hatchet; Eric Schwartzman interviews Harold Burson, Matt Murray, Al Golin and Ali Velshi; PR Week US editor Keith O'Brien is public with his blog; BlogBurst syndicates blogs to top mainstream media; Dan York reports; is the PR blogosphere fractionalizing?; David Phillips reports; listeners' comments discussion (FIR makes commute bearable, pod...
Interview: David Bradfield, iStudio - April 12, 2006 17.04.2006 31:01
In this edition of For Immediate Release podcast interviews, Neville and Shel enjoyed a 30-minute conversation with David Bradfield, Senior VP of iStudio, about his work with client ALTANA Pharma in Canada to introduce social media (award-winning podcasts and blog) to the company as an effective internal communication channel.
The Hobson & Holtz Report - Podcast #127: April 10, 2006 17.04.2006 1:13:37
Content summary: FPRA Blog Week begins; IABC conference blog launches today; update on the FIR listener survey; GM's grassroots ad campaign for the Chevy Tahoe; the consequences of being quick on the draw in blogging press releases; David Phillips reports; BBC blog network launched; Lee Hopkins reports about nobodies; listeners' comments discussion (FIR on social media, women PR bloggers, blogger...
Interview - Andy Abramson on bloggers breaking news ahead of the media - April 6, 2006 17.04.2006 29:01
In this edition of For Immediate Release podcast interviews, Shel enjoyed a 28-minute conversation with Andy Abramson, CEO of Comunicano, who used his VOIP-focused blog to break the story of RICO charges filed against Skye well ahead of the mainstream news media.?
The Hobson & Holtz Report - Podcast #126: April 6, 2006 17.04.2006 1:14:43
Content summary: Survey update; a deal for listeners; a new FIR interview; Neville rants about travel; IABC's ConferenceCast ; Forrester's podcast report; David Phillips on blogs and relationships; the death of email mailing lists; Neville on Rellatio and other blog-related issues; reports from Dan York, David Phillips and Eric Schwartzman; listener comments (including podsafe music for podcasters...
The Hobson & Holtz Report - Podcast #125: April 3, 2006 17.04.2006 1:24:05
Content summary: Vote at Podcast Alley; podcast reviews at iTunes; take the FIR listener survey; Kami Huyse and the PR powerwomen; where should employee communications report?; how Mercedes-Benz is redeeming its reputation; David Phillips reports; one more contribution to the employee blogger credibility vs authority debate; Inside PR podcast launches; Strumpette very briefly; April Fool's Day gag...
The Hobson & Holtz Report - Podcast #124: March 30, 2006 17.04.2006 1:20:51
Content summary: Social tagging as an enterprise tactic; a look at the eyebrow-raising Strumpette blog; an update on our discussion of employee bloggers as authoritative sources; the CEO's changing responsibilities: the example of Procter & Gamble; a new PR trade weekly in the UK; Dan York reports; listeners' comments discussion (double-act via Skype; sharing FIR; the power of podcasting; Windows...
The Hobson & Holtz Report - Podcast #123: March 27, 2006 17.04.2006 1:31:08
Content summary: The IAOC/PRSA keynote presentation; Allan Jenkins' latest on Mobitype; followup on South West Airlines; Windows Vista "isn't people-ready?; Microsoft employee bloggers: credibility vs. authority; exoneration/whitewash of The Lincoln Group; Eric Schwartzman interviews Jakob Nielsen; RICO lawsuit against Skype: PR and IR implications; David Phillips reports; listeners' comments dis...
Speakers & Speeches - Neville and Shel at IAOC/PRSA luncheon: March 24, 2006 17.04.2006 1:03:56
Content summary: Shel (in person) and Neville (via Skype) present the keynote address at the luncheon session of "Where Content and Technology Meet? on Friday, March 24, 2006 at the Radisson Hotel in Valley Forge, Pennsylvania. The conference was organized by the International Association for Online Communications , and members of the Philadelphia chapter of PRSA were invited (about 20 attended)....
The Hobson & Holtz Report - Podcast #122: March 23, 2006 17.04.2006 1:14:24
Content summary: Sparklines; Mobitype scraping blog content; Shel's road weary trek; South West Airlines tackles gaming of online check-in; the IAOC conference; Josh Hallett on FPRA Blog Week; Luke Armour's intro music #2; David Phillips reports; listeners' comments and trackbacks discussion (Firefox extension for Bugmenot; conversion rates trump Google juice; the Glenfiddich blog; the purpose of...
The Hobson & Holtz Report - Podcast #121: March 20, 2006 20.03.2006 1:27:27
Judging the IABC Gold Quill Awards; is Google Juice the ultimate measure of success?; the rise of memetrackers; Glenfiddich starts a blog; Warren Bickford shouts out; Lee Hopkins reports; listeners' comments discussion; the FIR Frappr community; the music; and more.
The Hobson & Holtz Report - Podcast #120: March 16, 2006 20.03.2006 1:37:54
Debbie Weil's new podcast; Rob Safuto's new venture and blog; Eric Schwarzman interviews the Washington Post; corporate reputation report from Hill & Knowlton; Forrester Research on social computing; Heidi Miller and Apple's customer service experience; The Guardian launches "Comment is free"; Google doesn't verify press releases; London's Metropolitan Police blog policy angers coppers; Phil Gomes...
The Hobson & Holtz Report - Podcast #119: March 13, 2006 13.03.2006 1:30:12
Citizen marketing hits IABC; measuring podcast listeners; should all PR professionals have a blog?; update on the WalMart blogger relations campaign controversy; the increasing role of Flash; Lee Hopkins' report; listener comments; and more.
The Hobson & Holtz Report - Podcast #118: March 9, 2006 10.03.2006 1:29:02
Vote for FIR at Podcast Alley; Wal-Mart, Edelman PR, blogger outreach and transparency; new copyright wording challenge to Google Book Search; the 'death of PR' and clueless pitches; TPG Post sponsors stamp collectors' blog; John Cass and Toby Bloomberg shoutout; Dan York reports; listeners' comments discussion; the music; and more.
The Hobson & Holtz Report - Podcast #117: March 6, 2006 10.03.2006 1:08:38
An introduction from our "sponsors?; popular podcasts begin charging in the UK; podcasting growth in Australia; a head start on the podcasting book; charitable blogging and Operation Link Love; Lee Hopkins reports; meeting Sallie Goetsch; Jeremy Wright shouts out; review of the New Communications Forum; the grand tour of Bay area tech stores; Neville's and Shel's podcasting book; listeners' commen...
The Hobson & Holtz Report - Podcast #116: March 2, 2006 10.03.2006 1:20:21
Special edition live at the New Communications Forum; Neville and Shel announce a podcasting-book deal with McGraw-Hill; conversations with John Cass, Jeremy Wright, Jory des Jardins, Elisa Camahort, Debbie Weil, Michael Geoghegan, Shel Israel, Philip Young; report from Dan York; Eric Schwartzman in conversation with Phil Gomes; Stephen Turcotte talks to Robert Scoble and Sam Decker; listeners' co...
The Hobson & Holtz Report - Podcast #115: February 27, 2006 10.03.2006 1:31:02
New Communications Forum this week; Eric Schwartzman interviews Elizabeth Albrycht; Google Page Creator update; social software in the enterprise - Niall Cook on intranets; using RSS without knowing it; PR how-to's from Jeremy Zawodny; Lee Hopkins report; listeners' comments discussion; the FIR Frappr community; the music; and more.
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