FMCG Podcast from RetailX

Sports nutrition is no longer niche — but misconceptions linger. Sanham Chopra of Glanbia Performance Nutrition reveals how campaigns to “bust the myths” around protein supplements are paired with nuanced channel strategies, from D2C to retail partnerships. With Alison Bennett ’s Waitrose perspective, they discuss packaging as both a sustainability lever and a storytelling tool, navigating regulat...

From kefir breakfast drinks to superfood powders, wellness brand Biotiful Gut Health has navigated a surge in gut‑health interest, crowded shelves, and new shopper behaviours. Director of DTC & e‑commerce Rob Manning talks product efficacy, taste as a differentiator, and the power of omnichannel storytelling — including Q‑commerce spikes on cold weekends. With Sam Harding ’s insights, the epis...

What happens when you build a data‑connected customer ecosystem from scratch? Bertha Cruz , former GM of Nestlé USA’s Dolce Gusto business, shares how she integrated every customer touchpoint — boutique to call centre — into a single view that drove $80m turnover in year two. With dunnhumby’s Sam Harding , they unpack the challenges of joining data silos, predicting needs without feeling intrusive...

Post‑pandemic shoppers are more health‑ and eco‑aware than ever — but price rules the basket. Ciro Desgroseilliers and Daniel Torres explore the “three dimensions” FMCG brands must win on: Care (health and environment), Save (value), and Excite (innovation and desirability). They probe contradictions in consumer behaviour — from sustainability ideals to convenience cravings — and the role of small...

Retail media is booming, but is it the cure‑all some in FMCG hope for? Ed Sellier, Strategy Manager at Tesco Media, cuts through the hype to reveal how retail media really works - as an evidence‑driven, customer‑centric layer on top of brand‑building fundamentals. From “messy collaboration” with FMCG giants to the rise of quick commerce and the shift in shopper missions, Ed explains how Tesco appr...