Flipping The Industry

Most brands will tell you what they stand for. Fewer will tell you what they've turned down. McKenzie and Jasmine sit down to name the things IBE® has said no to — repeatedly, deliberately, and sometimes at a cost — and why those refusals are the clearest picture of what the brand actually is. This is a conversation about conviction over convenience. About what happens when you're offered...

Single donor. Ethically sourced. Cuticle aligned. Double drawn. These terms get printed on packaging and repeated in captions across the entire extension industry, and most of the people saying them have never asked where they came from or whether they're true. McKenzie has. She's flown to China, sat in factories, demanded documentation for every step of the sourcing process, and softened...

What happens when a client wears her natural texture for the first time in her life — because of her extensions? McKenzie and Jasmine get into why shop IBE carries the texture range it does, and why that decision started years before the industry caught up. From early curly sourcing in 2021 to the factory samples McKenzie flat-out rejected, this is the behind-the-scenes of building a multi-texture...

Two Paths, One Standard: Jenn & Raegan on Growing With IBE® What does real growth in this industry actually look like—whether you've been behind the chair for years or you're fresh out of beauty school? In this episode of Flipping the Industry, Jasmine sits down with Jenn Calloway and Raegan Abel, two IBE® Masters Technique educators who took completely different roads to the same place: a mis...

From Certified to Masters Educator: Megan King on Betting on Yourself Megan King didn't just get IBE® certified — she built a salon around it, turned her Instagram into an IBE®-only showcase, and earned her way to Masters Educator. In this episode of Flipping the Industry , host Jasmine sits down with Megan to talk about what it actually looks like when a stylist goes all in on the method and...

Most big extension brands are built to sell you hair. Education comes second — a one-day certification stapled onto a product catalog, five or six methods crammed into an afternoon, and silence the moment you have a question. McKenzie and Jasmine have seen it from the inside, and in this episode they say the quiet part out loud. IBE® was never built that way. McKenzie started the brand seven years...

Nicole Fermo is the kind of stylist every certification program hopes to attract — driven, sharp, ready to do the work. She's also moving through the IBE® education ladder at a pace that's almost unheard of: newly certified, fully booked, and became an educator in under a year. This episode is for the stylist who's been on the fence about IBE® certification — and for the stylist who&#3...

In this episode of Flipping the Industry, McKenzie and Jasmine talk about what it really means to wear extensions when you're a woman over 35 — navigating hormonal changes, thinning, active shedding, and the kind of hair concerns that can be painful to even talk about. McKenzie built IBE® one client at a time, and she's watched it grow into a method that meets women wherever they are, whet...

In this episode of Flipping the Industry, McKenzie and Jasmine sit down with Tionni — a Haus of IBE® master technician who walked out of beauty school in 2023 and straight into a career most stylists spend a decade trying to build. McKenzie also reflects on building the Haus of IBE® as the flagship salon — a space designed to match the caliber of the method itself — and why watching stylists like...

What do we actually think about tape-ins, tape-in rows, K-tips, hand-tied methods, and every other extension trend taking over social media right now? In this episode of Flipping the Industry, McKenzie Turley and Jasmine Hadjis say the quiet part out loud — breaking down where other hair extension methods fall short, why natural fall position is non-negotiable for scalp health, and the physics beh...

In this episode of Flipping the Industry , McKenzie and Jasmine take you behind the scenes of IBE®'s education center in Saint George, Utah. McKenzie shares how she flipped the traditional education model — starting stylists with virtual training before bringing them in person — and the wild story of how the 10,000 sq ft education center came to be (a rainstorm, a caved-in roof, and a building...

What actually happens after a stylist hits "Apply" and why IBE® has said no even when someone is ready to pay? In this episode of Flipping the Industry, McKenzie and Jasmine are back with Brent and Susan from the IBE® admissions team for a raw, unfiltered look at the real conversations happening on those calls. They get into the top misconceptions stylists bring to the table, why the mon...

What separates the stylists who plateau from the ones who completely change their careers? In this episode of  Flipping the Industry , McKenzie Turley and Jasmine Hadjis unpack the real traits behind stylist success. Not just talent, not just hustle—but confidence earned through competence, open-mindedness, consistency, and a willingness to grow. From stylists building multi-chair salons to those...

What do stylists  actually  want to know before they invest in IBE® Certification? In this episode of  Flipping the Industry , McKenzie and Jasmine sits down with Brent and Susan from the IBE® admissions team to unpack the real conversations happening every day with stylists who are curious, cautious, excited, and sometimes skeptical. They break down the top questions stylists ask before enrolling...

In this episode of Flipping the Industry, we’re introducing Shop Perks and breaking down why it’s more than just a loyalty program. This wasn’t built because rewards are trendy. It was built because we’ve been watching how stylists actually purchase over the last few years and knew the experience needed to evolve. We talk about the shift from bulk buying to consult-first ordering, why tech frictio...

In this episode of  Flipping the Industry , McKenzie Turley and Jasmine Hadjis pull back the curtain on the next evolution of Invisible Bead Extensions. What started in 2019 as McKenzie's solution behind the chair has grown into a global ecosystem serving both professionals and clients. Now, IBE® is simplifying its entire world into three powerful pillars:  Learn. Shop. Wear. You’ll hear: • Th...

Meet the IBE® Admissions Team  pulls back the curtain on one of the most misunderstood parts of the IBE® journey: the admissions process, and why it exists in the first place. In this episode of Flipping the Industry, McKenzie Turley and Jasmine Hadjis sit down with the two people who are often a stylist’s very first real touchpoint with the brand: Brent Stepanek and Susan Malmberg. Together, they...

In our final episode of this 4 part series, we reveal a pivotal moment for IBE® and how we are moving into 2026, the year of the horse! Power, momentum, and new partnerships shape how we approach the coming year with a growth mindset for all hair stylists. Join Founder and Creator McKenzie Turley with CEO Jasmine Hadjis as they wrap up this reintroduction series with a powerful announcement.

In part 3 of our 4 part series, we discuss the challenges of factory relationships in China, how the culture and communication barriers affect our supply chain, and the real magic of IBE®. Join Founder and Creator McKenzie Turley alongside CEO Jasmine Hadjis as they navigate the long process of hair extension sourcing, manufacturing, testing, and sharing with extension stylists all over the world.

Join us for part 2 of this 4 part series where we are pulling back the veil on the story of growth for IBE® with our hair extensions. McKenzie Turley, Founder and creator of IBE® shares insights on lawsuits, factory relations, and all things hair extensions!

Join Mckenzie Turley, the founder and creator of Invisible Bead Extensions along with CEO Jasmine Hadjis, in The Flipping the Industry Podcast, w here we talk about the innovation, the failures, the wins, the data, the artistry, and the moments no one sees behind the scenes. Together, we’re opening up the conversations that shaped the brand, challenged the industry, and inspired thousands of styli...

Dive into the world of possibilities with our exclusive podcast episode featuring Brett Turley, the Admissions Director of Invisible Bead Extensions®. In this episode, Brett takes the helm to guide you through the pivotal interview process, a crucial step toward your journey with IBE®. Join us as Brett Turley shares the behind-the-scenes intricacies of the interview, offering a firsthand look at h...

Dive into the world of luxurious haircare with this exclusive episode, as we unveil the exciting new product from Goldie Locks®, the innovative haircare line created always with extensions in mind. Join us in conversation with Devin Graciano, as we explore how this latest offering is set to revolutionize your haircare routine. This episode isn't just about what's new but also about the jou...

Join us for an enlightening episode as we introduce the highly anticipated launch of  Great Wave  by Kitsune with founder Mckenzie Turley. In this podcast, we unravel the secrets behind the exceptional quality that sets  Great Wave  and their other premium hair lines apart from the rest. Discover the artistry and dedication that go into creating top-notch hair extensions as we chat with Mckenzie,...

We dive deep with Carla, the mastermind behind the groundbreaking education course, ‘The Art of Texture: The Fabric We Weave’. Join us as we discuss how Invisible Bead Extensions® is revolutionizing the industry by introducing this course to all stylists, a move that empowers stylists everywhere. Carla shares her journey, her passion for teaching, and why this course is a must-have for every styli...