Fitt Insider

Today, I'm joined by Ann Crady Weiss, co-founder & CEO of Hatch. Hatch is a sleep wellness company for the whole family. With 500K+ units sold, its soothing clocks and infant sound machines are helping consumers wind down and rest up. In this episode, we talk about building a billion-dollar brand. We also cover: • Scaling profitably • Selling sleep as a service • Personalizing sleep optimization S...

Today, I'm joined by Andrew Lachlan, founder & CEO of Sauna House. Andrew's sobriety journey led him to discover the benefits of contrast therapy and ultimately launch Sauna House. Scaling up, the brand has nine new locations in the works.  In this episode, we discuss the company's modern bathhouse concept. We also cover: • Creating tech-free spaces • Expansion through franchising • Promoting comm...

Today, I'm joined by Tim Gurner, founder & chairman of GURNER™ GROUP. Developing world-class spaces for healthy living, GURNER™ GROUP is an Australian design and lifestyle brand best known for its luxe residences and private members club Saint Haven. In this episode, Tim discusses the company's high-end vision and aspirational ethos.  We also cover: The rise of wellness real estate & hospitality G...

Today, I'm joined by Sammy Faycurry, co-founder and CEO of Fay. Making preventative health affordable, Fay's three-sided marketplace connects patients with in-network dietitians for clinical nutrition support.  In this episode, we talk about increasing access to personalized nutrition counseling. We also cover: • The evolving food-as-medicine landscape • Learnings from raising $25M in funding • GL...

Today, I'm joined by Michael Brandt, co-founder & CEO of Ketone-IQ.   Bottling "metabolic superfuel," Ketone-IQ taps science-backed ingredients to enhance mental clarity, physical fitness, and recovery — without the crash of caffeine or sugar.   In this episode, we talk about scaling the brand's next-gen energy drink.   We also cover:   • The meaning of metabolic efficiency • Balancing elite perfo...

Today, I'm joined by Dr. Robin Berzin, founder & CEO of Parsley Health.   Taking a functional and holistic approach, Parsley Health leverages advanced diagnostics to create personalized care plans that address root causes of chronic disease.   In this episode, we discuss the company's approach to optimizing whole-body health.   We also cover: • Delivering long-term outcomes • Demonstrating cost-ef...

Today, I'm joined by Dane McCarthy, founder of The Athletic Clubs.   Training in squads, members of the private NYC gyms meet twice weekly for a full-body workout and social fix — holding each other accountable while having fun in the process.   In this episode, we dive deeper into the chain's uniquely communal approach.    We also cover: • Creating community • Optimizing for member retention • Sc...

Today, I'm joined by Osman Khan, co-founder & CEO of Squared Circles, a venture studio for health and wellness brands.   Squared Circles redesigns everyday products to be better for people and planet. Pushing innovation, its portfolio includes MUD\WTR and Algae Cooking Club.   In this episode, we discuss the company's approach to ideating, validating, and launching consumer products.   We also cov...

Today, I'm joined by Michael Ramsey, co-Founder & CEO of STRONG Pilates.   Using learnings from his time as an F45 Training franchisee, Michael created a global brand, leveraging patented machines to deliver a class that combines Pilates, cardio, and strength.    In this episode, we discuss the company's hybrid fitness concept.   We also cover: • The state of boutique fitness • Launching STRONG Pi...

Today, I'm joined by Aidan Dewar, co-founder & CEO of Nourish.   Covered by insurance in all 50 states, Nourish's telenutrition platform connects Americans to registered dietitians for 1:1 diet counseling and behavior change support.   In this episode, we discuss the company's food-as-medicine platform.   We also cover: • Navigating GLP-1s • Building preventative healthcare systems • Integrating f...

Today, I'm joined by Ron Belldegrun, co-founder & CEO of ByHeart.   Refreshing an outdated category, ByHeart is a farm-to-formula baby food brand. Pioneering clinical research, the company is raising the bar with grass-fed, whole milk-based infant formula.    In this episode, we talk about the company's next-generation infant nutrition platform.   We also cover: • Infant formula's food security pr...

Today, I'm joined by Jacob Peters, co-founder and CEO of Superpower.\   After a personal health crisis, Jacob founded preventative care platform Superpower. A 24/7 digital longevity clinic, it combines advanced diagnostics, expert clinicians, and AI-driven plans.   In this episode, we talk about the company's all-in-one membership.   We also cover: • Productizing healthcare  • Democratizing concie...

Today, I'm joined by James Li, co-founder & CEO of Mighty Health.   A virtual wellness clinic, Mighty Health combines exercise and nutrition coaching to help those over 50 age well. Its daily programs span weight loss, mobility, pain reduction, and more.   In this episode, we talk about the company's digital platform for older adults.   We also cover: • Selling to insurers  • Engaging and retainin...

Today, I'm joined by Brad Olson, CEO of Sollis Health. A members-only medical concierge, Sollis Health merges the best of hospitality and medicine. Open 24/7, it offers high-quality healthcare without wait times. In this episode, we discuss the company's concierge urgent care experience. We also cover: • Current membership numbers and expansion plans • Partnering with Prenuvo for preventative whol...

Today, I'm joined by Rebecca Egger, co-founder & CEO of Little Otter.  Filling a gap in mental healthcare, Little Otter caters specifically to the needs of young children. Co-founded by Rebecca and her mother, a child psychiatrist, the company takes a whole-family approach to kids' therapy. In this episode, we discuss Little Otter's pediatric mental health platform. We also cover: • Scaling direct...

Today, I'm joined by Sami Inkinen, founder & CEO of Virta Health. Leading with lifestyle, Virta takes a bottom-up approach to diabetes management. Leveraging ketogenic nutrition therapy, the company is tackling root causes of type 2 diabetes. In this episode, we talk about unwinding the metabolic health crisis. We also cover: • The rise of GLP-1s • Reversing type 2 diabetes • Harms of ultra-proces...

Today, I'm joined by Emi Gal, founder & CEO of Ezra. A software engineer turned entrepreneur, Emi launched early cancer detection startup Ezra in 2018. Leveraging AI, the company is on a mission to make preventative MRIs the norm.  In this episode, we talk about developing cost-effective scans. We also cover: • Rising cancer rates • Using AI to lower costs • Emi's biohacking experiments Subscribe...

Today, I'm joined by Rebecca Parekh, co-founder & CEO of The WELL. Burned out by a career on Wall Street, Rebecca had a personal wellness epiphany. Now, she's helping others relieve stress at The WELL, a health-focused members club and lifestyle brand. In this episode, we discuss the company's integrated approach to wellness. We also cover: • Healthy third spaces • Entering real estate and hospita...

Today, I'm joined by Eric Litman, Founder and CEO of Aescape. Underwhelmed by traditional massage therapy, Eric created Aescape. Using AI robotics, the company provides a precise, consistent, fully automated bodywork experience.  In this episode, we discuss Aescape's seven-year journey to launch. We also cover: • Partnering with Equinox • The future of human-robot interactions • Creating an on-dem...

Today, I'm joined by Cheryl Sew Hoy, Founder & CEO of Tiny Health. Designed for moms and infants, Tiny Health's comprehensive microbiome tests aim to improve immune systems and prevent chronic disease. In growth mode, it secured $8.5M last month. In this episode, we discuss the company's family-focused approach to gut health. We also cover: • How the gut impacts infant well-being • Tiny's future p...

Today, I'm joined by Krystal Zell, CEO of Tonal. After raising $130M last year, Tonal is recalibrating. Doubling down on hyper-personalized at-home fitness, it's leveraging AI to make its hardware smarter than ever. In this episode, we discuss the company's intelligent strength training system in depth. We also cover: Bringing strength training to new audiences Building a profitable and sustainabl...

Today, I'm joined by Samantha Citro Alexander, co-founder & CEO of bitewell. Streamlining food as medicine, bitewell combines nutrition education with insurance-subsidized grocery shopping and delivery. Partnering with employers and providers, the company is on a mission to make healthy eating healthcare's first line of defense. In this episode, we talk about the company's digital food "farmacy."...

Today, I'm joined by Brian Kirkbride, co-founder & co-CEO of FitLab. An experienced founder, Fortune 500 exec, and investor, Brian oversees the company's 11-brand portfolio of studios, equipment, and experiences — including Assault Fitness, XPT, Ragnar, and McGregor FAST. Scaling up FitLab is pushing expansion. In this episode, we discuss the company's integrated lifestyle platform. We also cover:...

Today, I'm joined by Amanda Rees, co-founder & CEO of Bold. A fitness-based approach to healthy aging, Bold's personalized exercise programs help older adults build strength, ease pain, and prevent falls. Partnering with Medicare, the platform aims to replace musculoskeletal disability with lifelong vitality. In this episode, we talk about tailoring fitness to an underserved demographic. We also c...

Today, I'm joined by James McMaster, CEO of Huel. Hacking meal prep, Huel wants to simplify healthy eating on the go. Catering to time-strapped consumers, the brand makes nutritionally complete instant meals, drinks, and powders.  In this episode, we discuss the company's mission to replace junk food, reduce waste, and make healthy options affordable. We also cover: • Creating a lifestyle brand ra...