Fitt Insider

Today, I'm joined by Nick Aubin, co-founder and CEO of Commons Clinic. Building "the next Mayo Clinic," the SoCal-based company's whole-body preventative care programs combine orthopedics, functional diagnostics, and a state-of-the-art surgery center. In this episode, we discuss how vertical integration can improve multispecialty care. We also cover: Leveraging robotics and minimally invasive proc...

Today, I'm joined by Katie Wilson, co-founder and CEO of BelliWelli. Tackling digestive issues, BelliWelli combines fiber, probiotics, and electrolytes in cult-favorite powders and snacks — moving gut care from medicine cabinets to kitchen cupboards. In this episode, we discuss making fiber fun and accessible for modern consumers. We also cover: Millennial women's wellness overwhelm  BelliWelli's...

Today, I'm joined by Leo Grady, PhD, founder and CEO of Jona.   Jona uses metagenomic sequencing and machine learning to deliver personalized metabolic health insights, predicting how factors like diet and lifestyle affect the gut.   In this episode, we discuss upgrading microbiome testing with AI technology.   We also cover:   Why gut tests could outpace blood tests Building AI to read medical li...

Today, I'm joined by Dr. Darshan Shah, founder and CEO of Next Health.   Founded in 2016, Next Health is scaling clinics to help patients preserve vitality, with services spanning executive physicals, regenerative therapies, aesthetic treatments, and more.    In this episode, we discuss the evolution and future of longevity-focused clinics.   We also cover:   The four pillars of longevity care  Co...

Today, I'm joined by Scott Hickle, co-founder and CEO of Throne. Leveraging AI and computer vision, Throne's clip-on toilet device analyzes waste to provide real-time insights into gut health, hydration, and urinary function. In this episode, we discuss the future of health tracking through smart hardware. We also cover: Breaking through the bathroom stigma Advancing gut-focused healthtech Pursuin...

Today, I'm joined by Steve Martocci, co-founder and CEO of SuppCo. Helping consumers navigate an underregulated industry, SuppCo applies a 29-point trust scoring system to rank supplement brands, track stacks, and cut through marketing hype. In this episode, we discuss using tech and transparency to guide health optimization. We also cover: Building trust in an often misleading market Balancing sc...

Today, I'm joined by Sean Hoess and Tyler Wakstein of Eudēmonia Summit.   Eudēmonia Summit is a transformational wellness festival combining science-backed education, immersive experiences, and community to promote health, longevity, and personal growth.   In this episode, we discuss designing purposeful wellness experiences and formally announce our new partnership.   We also cover: The Eudēmonia...

Today, I'm joined by Sylvia Kang, co-founder and CEO of Mira.   Enabling at-home hormone tracking, Mira combines hardware with app-based data interpretation, AI assistance, and coaching to help women navigate all stages of life.   In this episode, we discuss revolutionizing women's health management through hormones.   We also cover:   Breaking taboos in women's health Building the largest continu...

Today, I'm joined by Saad Alam, co-founder and CEO of Hone Health.   Hone Health is a longevity care platform combining AI-powered diagnostics, telehealth consults, personalized treatment plans, and specialized physicians for healthspan optimization.   In this episode, we discuss building and training a workforce for new-age medicine.   We also cover:   Normalizing hormone health for both sexes Ch...

Today, I'm joined by Dr. Roozbeh Ghaffari, co-founder and CEO of Epicore Biosystems.   Epicore Biosystems makes a sweat-sensing wearable that monitors hydration, electrolytes, and other key biomarkers for performance, wellness, and industrial safety.   In this episode, we discuss the need for real-time hydration tracking.   We also cover:   Expanding from sports to workforce and wellness use Scali...

Today, I'm joined by Dugal Bain-Kim, co-founder and CEO of Lifeforce.   Scaling longevity care, Lifeforce's telehealth platform helps people optimize health through comprehensive testing, coaching, supplements, and pharmaceuticals.    In this episode, we discuss making longevity medicine accessible and actionable.   We also cover:   Partnering beyond traditional wellness spaces Translating health...

Today, I'm joined by Alex Mather, founder and CEO of Eternal.   Redesigning healthcare for the physically active, Eternal combines bloodwork, DEXA scans, VO2 max tests, MD consults, coaching, and more to support peak performance at every age.   In this episode, we discuss high-performance healthcare.   We also cover:   Finding joy in long-term health habits Offensive vs. defensive care strategies...

Today, I'm joined by Jason Goodman, co-founder of Bathhouse.   A communal oasis, the Brooklyn-born concept combines ancient bathing rituals, elite bodywork, and modern design to help guests look, feel, and perform their best.   In this episode, we discuss reimagining the traditional bathhouse for wellness consumers.   We also cover:   Bathhouse's genesis Why day passes outperform memberships Bring...

Today, I'm joined by Dr. Michael Doney, Executive Medical Director of Biograph.   A preventative health and diagnostics clinic, Biograph combines comprehensive testing and personalized lifestyle interventions for a complete concierge medical experience. In this episode, we explore its approach to designing a next-gen patient journey.   We also cover:   Making data actionable Balancing scale with c...

Today, I'm joined by Jen Batchelor, co-founder and CEO of Kin Euphorics.   Kin Euphorics is redefining drinking culture with functional, nonalcoholic spirits designed to boost presence, energy, and connection — minus the hangover.   In this episode, we explore Kin's mission to create social rituals rooted in conscious connection.   We also cover:   Prioritizing loyalty over growth hacking Pioneeri...

Today, I'm joined by Ross Mackay, founder and CEO of Cadence.   Cadence is a performance supplement brand creating premium hydration products for goal-oriented individuals — from elite athletes to business leaders.   In this episode, we discuss building a brand that's bigger than the product itself.   We also cover: Shaping a lifestyle brand with strategic collabs Decision-making frameworks for hi...

Today, I'm joined by Dr. Anthony Gustin, co-founder of Lineage Provisions. Lineage Provisions is tackling the broken food system through clean meat products that support sustainable agriculture while providing consumers nutrient-dense snacks. In this episode, we discuss the critical connection between soil health, animal agriculture, and human well-being. We also cover: Building a regenerative sup...

Today, I'm joined by Robert Hammond, president & CSO of Therme Group US. After co-founding New York's High Line, Robert is now helping Therme bring thermal bathing to America through large-scale wellness destinations. In this episode, we discuss reimagining social bathing culture across US urban centers. We also cover:   Creating affordable wellness spaces for the masses The social and spiritual b...

Today, I'm joined by Robby Sansom, co-founder & CEO of Force of Nature. Setting a new standard for the industry, Force of Nature delivers pasture-raised, 100% grass-finished, nutrient-dense proteins that prioritize animal welfare and soil regeneration. In this episode, we discuss building a radically transparent, values-driven meat company. We also cover:   The real cost of cheaply produced food R...

Today, I'm joined by Pete Hull, founder and CEO of Fitstop.   With 165 locations across four countries, it hosts team-based workouts combining functional strength, metabolic conditioning, and social connection.   In this episode, we discuss the brand's approach to results-driven social fitness.   We also cover: Fostering genuine community Finding the right franchise partners Adapting the Aussie-bo...

Today, I'm joined by Tom Leverton, CEO of Purpose Brands. The product of the recent merger between Self Esteem Brands (Anytime Fitness, Bar Method, Basecamp Fitness, and more) and Orangetheory Fitness, Purpose Brands is a health and wellness supergroup serving 6M+ members. In this episode, we discuss integrating two fitness powerhouses to create a global ecosystem. We also cover: • Strategies for...

Today, I'm joined by Ariana Thacker, founder and CEO of MoldCo. Born from personal experience, the company is revolutionizing treatment for mold-related illness by combining specialized testing, personalized protocols, and ongoing R&D. In this episode, we discuss building a healthcare platform for mold toxicity. We also cover: • Mold exposure's impact on 30–40M Americans  • Making the "Shoemaker P...

Today, I'm joined by Marina Pavlovic Rivas, co-founder and CEO of Eli Health. Tracking hormones like heart rate, Eli Health enables consumers to measure real-time levels from home through its instant saliva-based test and mobile app. In this episode, we discuss democratizing lab-grade hormone testing. We also cover: The future of personalized health Creating a consumer-friendly saliva testing devi...

Today, I'm joined by Taryn Toomey, founder of The Class. Launched over a decade ago, The Class has evolved into a cult-favorite, cathartic workout combining sound, breath, and heart-opening practices for deeper connection to self. In this episode, we discuss how the methodology blends the physical, emotional, and spiritual. We also cover: • The evolution of The Class's digital platform • Balancing...

Today, I'm joined by Ben Lewis, co-founder and CEO of Little Spoon. Packaging healthy convenience, Little Spoon is a direct-to-consumer kids nutrition company delivering fresh meals straight to parents' doors. In this episode, we discuss reimagining baby food for the modern parent. We also cover: Why traditional baby food hasn't changed in 100 years The strategic decision to remain direct-to-consu...