Fitness + Technology

For episode 37 we're learning about the exponential benefits and current progress of the  #PHITAct , and why it is so vital to fitness industry growth, with the Vice-Chair of IHRSA and the Owner of Newtown Athletic Club, Jim Worthington. After the recent report published by  PHIT America In 2017 - "The Inactivity Pandemic ," it should not come as a surprise that Nike, The Cooper Institute, The Ame...

For episode 36 we are remembering the dynamic health and fitness career of our friend and industry leader, Michael Scott Scudder.  "As some of you may know, a very well-known fitness industry consultant passed away unexpectedly early in July. He was a dear friend of mine, and a dear friend of many people. He was a colleague that we respected for his trends, views, and research that he shared openl...

On episode 35 were spotlighting two industry leaders, whom together along with the newly founded  Women In Fitness Association , are creating a vibrant space for female leadership in the fitness world. We're talking to Lindsey Rainwater, an experienced advisor and consultant to the fitness and wellness industry, and Debra Siena, President of Midtown Health. This is a timely subject as the habits,...

On episode 34 we're taking a 360° look with the VP of Sales for Power Plate, Craig Bradley, at how technology is impacting new training methods in the fitness industry. If you've been curious about whole body vibration training and how this technology along with many others is now changing both the group and one-on-one training experience, you're in the right place. But were not just talking about...

For episode 33 we're learning from the CEO of FitCloudConnect , Brad Weber, and exploring the rapid changes of how all size clubs are reaching consumers through "lifestyle fitness" including delivery of programming 24/7 365, through any mobile device.  Looking back on some of our previous interviews with brands like Wexer, MYZONE, and Under Armour, we know that our space is shifting quickly toward...

With the results now being calculated for the recent Fitness Industry Technology Council 's technology usage survey, for episode 032, we're exploring the real answers for club owners around the adoption of new technologies and when to recognize true disruption vs. just a loud media buzz. If you missed the technology survey, be sure to sign up for the FIT-C mailing list over at www.fitechcouncil.or...

In episode 31 we take a deeper look at the churn rate and attrition of fitness professionals in the industry. Whether you are a studio, small or big box club, increasing the lifetime value of a fitness professional is more important now than ever as we move quickly in our digital world where touchpoints from fitness professionals are so important to a club. Understanding that human connection from...

For episode 30 were learning about taking inspired, data-driven action based on market trends, to understand and serve the new fitness club member lifecycle. Of course, from the pulse of the industry and from many of our previous shows on the podcast, we know that the 30 to 90 day window of how we engage with both new leads and new members make all the difference in converting these customers to l...

For episode 29, we're talking about medical fitness and its impact on our industry. This is an advanced model of personal training that is yielding an massive opportunity that fitness clubs will be able to capitalize on, and get people more healthy than ever before through referral networks for physicians. We're learning from the CEO of Rejuv Medical , JR Burgess, about how the entrepreneurial min...

For part two of our special two part episode we're exploring building a company culture in a digital world with sought after speaker, influencer, and fitness industry icon Bobby Cappuccio. A lot of what we've been uncovering in our podcast is around the technology, wearables, and virtual platforms that are helping facilities and fitness professionals deliver exceptional service and value, but what...

For part one of our special two part episode we're exploring building a company culture in a digital world with sought after speaker, influencer, and fitness industry icon Bobby Cappuccio. A lot of what we've been uncovering in our podcast is around the technology, wearables, and virtual platforms that are helping facilities and fitness professionals deliver exceptional service and value, but what...

Marty Regan is Vice President of Sales for Club OS, the leading sales and retention tool in the fitness industry. He has been in the fitness industry for nearly 10 years, working with clients to bring them best in class software solutions to best serve their business. Prior to fitness Marty's diverse past included Stand Up Comedy and even a stint as a tow truck driver.  Club OS is an all-in-one he...

What can location and activity tracking do to improve the lives of millions of health club members and deliver to the bottom line of fitness facilities in our industry? Today on the podcast, were diving into depth on this topic, and how new technology can truly meet the increasing demands of our members at their deepest needs. When we look at location and member activity, a deeper question arises:...

Across our industry space, we're well aware that new technologies including wearables, SaaS platforms, and connected fitness devices found across the world are collecting billions of data points. But the real question that is top of mind for operators, owners, and the industry as a whole, is what we do with all this data? Specifically, how do we plug-in actionable coaching, marketing, and touch po...

For the second half of our featured series "LIVE from IHRSA 2017," we're learning from two fitness technology professionals in different parts of our industry spectrum. In this doubleheader episode recorded live after the FIT-C roundtable session, we explore two important topics that make a direct impact to your fitness business.   First up is Geoffrey Little , President of GSL Consulting, to lear...

On episode 21 we're spotlighting a few exceptional conversations with some of the top influencers at the crossroads of fitness and technology, live after the FIT-C roundtable meeting during IHRSA 2017 in Los Angeles. With the options and choices of club software systems on the rise, how do APIs and the ability for cross communication between platforms benefit the health club? Be sure to stick arou...

This legislation has the potential to transform our space and help put prevention in our healthcare system, because as you learn from Bryan, with as much as were doing in the fitness and wellness worlds to reach as many people we can, the reality is that our current healthcare model is broken.  On episode 20 we're learning from the President of  FIT-C , Bryan O'Rourke, about one of the most pivota...

Brian Hayden is the Cofounder and CEO at fitness technology startup,  ShapeLog . ShapeLog is your new personal trainer - their patented data collection platform helps gyms and trainers make more money by delivering better client experiences. Brian previously founded and ran the education technology company, HeatSpring. He also teaches B2B sales at the University of Michigan's Center for Entreprene...

Mac Gambill is the co-founder and CEO of Nudge, LLC . As the CEO, Mac wears many hats, but his primary roles consist of business development, fundraising, and sales. In his time with Nudge, the company has been recognized as finalists in programs such as RVA Companies to Watch and the Chattanooga Technology Council's Early Innovator Award. Mac was recognized by CIT as being a GAP 50 Finalist, whic...

Bryan O'Rourke serves as president of the Fitness Industry Technology Council, a consortium of leading companies working on technology standards for health and wellness. These organizations collectively serve more than 1,000 fitness facilities, dozens of organizations and more than 5,000 instructor professionals. Bryan is an entrepreneur, investor and former club owner who has worked in the health...

Lindsey Rainwater  is a sought after Business Consultant & Leadership Coach, Writer, and Presenter. Lindsey helps people and organizations enjoy transformational change with an enthusiasm for leadership, conscious living, and wellness amplified by technology.   As a consultant and coach to the professionals supporting the fitness industry, she is well known for her work in business development, st...

Dave Wright is the CEO & owner of Creative Fitness Marketing, a global company with offices in the UK, Australia and North America that has served the international fitness community since 1990, specifically helping people be more and stay more physically active.  He is also the CEO and creator of MYZONE® - a cloud based and wearable technology "Physical Activity Heart Rate Monitor & Fitness Track...

With the swell of technology growth in or industry, what does the IOT mean for fitness in 2017? Listen to Michael Piermont and Dave Johnson from ECOFIT Networks uncover the details in this featured episode. Michael Piermont has been starting businesses since he was 7 years old and is a consummate "connector." Prior to starting amSTATZ, an app for personal trainers and their clients, Michael was th...

For episode 13 we're coming to the end of our featured series, LIVE from #CES2017 at the  #FitTechCES  summit bringing the top speakers and brands from Las Vegas right to your audio player.  From heart rate to gamification, nutrition tracking and beyond, this episode is highlighting the cutting edge of innovation and product development for fitness in the new year.  Our first guest is Michael Herl...

For episode 12 we're continuing our featured series, LIVE from  CES 2017  bringing the top speakers and brands from Las Vegas right to your audio player.  Our first guest is Dr. Steven Leboeuf from Valencell. You won't want to miss our second featured guest, Joni Kettunen, CEO of Firstbeat , and pioneer in physiological analytics and their applications for fitness. His vision for incorporating hea...