Fitness Business Freedom

3 Simple Rules To Fix Your Fitness Business Finances Just like leads are the lifeblood of you business your finances are the heartbeat. So it is important in order to be a strategic business owner that can make informed decisions you have to be tracking and using your finances as the guide. And no, you can not just out sell poor financial management. Jump into this episode to learn the 3 core rule...

Overcoming Price Objections This is a big objection that many struggle to move past. Mainly becasue it feels like a perosnal attack. You put your heart and soul into crafting a service to literally help people achieve powerful transformations and you have the person on the other side of the table tell you this is too expensive. With navigating this objection it is really removing your personal emo...

Overcoming The I Need To Think About It Objection Moving along in our objection series this is one of the most popular objections to receive. And if you lack a good framework it can stop you in your tracks, and worse not help them make a decision.  What is outlined in this episode is questions to address this objection that lead to understanding what the true concern is so you can properly support...

Overcoming The I Need To Check With Objection getting through any objection always comes down to uncovering what the real objection is. Then once you have clarity you can easily address the known issue. In this episode we walk through how to handle when someone says they need to talk with their spouse.  We break down simple questions to uncover the root concern and then how to navigate through thi...

Ready To Make Your First Hire? This is a huge step in building a business that can provide time and financial freedom. Along with having a bigger impact. But, it can also be one of the most difficult aspects of growth if it is not done properly and set up for success. In this episode we walk through signs you are ready to hire, what needs to be in place as well as additional considerations when wa...

Building Leaders Within Your Gym Business Having a true high performing team goes far beyond just passing of tasks and having people follow a check list. You actually have to build leaders within your business. To do that you have to empower people to make decisions that are in alignment with the business values and vision. That is a result of proper coaching. In this episode we walk through how t...

6 Steps To Create Powerful Goals We all know and understand what a goal is, but where some lose focus is how to actually set proper goals. Goals should not be something you just hope for the best and see what happens. Or something "nice" to hit. Goals are a result of a well thought out plan based on the data, resources and time it is the most expected outcome. In this episode we break do...

Why You Keep Falling For The Hype The business you are building is so much bigger than just you. Ultimately you can't achieve a strong business that lasts if you keep making emotion driven decisions and falling for these lead gen games. In this episode I take this head on and lay it all out there as to why you keep going for them and how to break this cycle.  My hopes are if building a legacy...

Will Your Fitness Business Fail? (16 reasons why it might) You have to be willing to look at what can bring your business down if you are going to expose weaknesses and fix them. Don't like sales? Finance? Or think you have all the answers? The marketplace doesn't care, and if you don't face these areas they will bring your business down. No business is exempt, doesn't matter h...

3 Keys To Building A Superstar Team Your growth will never surpass the level of your team. Which is why if you are looking to build a business of impact that also provides you with time freedom you have to make sure you are developing a top level team. In this episode we dive into the 3 major keys that need to be clearly identified to attract talent, keep talent, and grow the business. The Needs A...

Optimize Your marketing To Increase Lead Flow Is your marketing plan bringing your fitness business enough new leads and clients to hit your goals? If you’re like most fitness pros the answer is “NO!”  But, it’s not your fault.  You’ve probably never been taught how to market effectively and if you’re looking for help many “gurus” will give you bad advice. In this episode we break down the foundat...

8 Areas You Need To Be Tracking To build a successful business it is only a mystery if you are not tracking the core areas of growth. If you are just winging it and hoping for the best riding the highs and lows like a roller coaster it will be very difficult to last long. Since we are all about building long term businesses in this episode we break down the 8 core areas you must be monitoring regu...

9 Essential Homepage Elements That Lead To Growth Your website is your 24/7 sale sperson. it has to let the right people know they are in the right place, the problem you solve and the outcome they can expect. Which is why your home page is crucial.  You have literally seconds to convey all that information to them to keep them engaged and wanting to learn more. In this episode I highlight the ess...

How To Provide Effective Feedback For Your Team As a leader your focus has to shift from doing to guiding and supporting others. A huge part of doing that is how well you provide feedback. Feedback is essential to how we learn and grow, and if you don't provide it or do a poor job at it you can't expect your team to learn and grow. In this episode we break down an effective framework to...

 5 Lead Generation Mistakes This is always a hot topic when it comes to growing your gym. For good reason, lead generation has to be healthy in order for everything else to work. But, there are usually some common mistakes we see gym owners making that can stall the growth. In this episode we share the common lead generation mistakes we see so you can increase your level of awareness around what m...

Why Should They Choose You? In all reality if you don't consistently have people knocking at your door it means your market positioning is not on point. You are not making it super obvious why they should choose you. Which makes it so they have to figure it out leading to inconsistent flow. In this episode we walk through the two factors that need to be considered when designing your marketin...

6 Mistakes To Avoid When Hiring Once you reach the point you have to start building a team to leverage your time and serve more people it is vital to be aware of what can derail you. Your team will become your greatest asset and can raise the business to new levels. In this episode we want to help you make sure that is a reality so we share the 6 core mistakes you want to avoid when going down thi...

Leads Not Responding?  We all have felt this frustration at one point, or maybe you are feeling it now. Good news is there are 4 actions you can take right now to either improve this or make it easier to see where the issues are. Biggest aspect here is the consistency. So dive into today's episode to help you boost your show rates and serve more people.  The Needs Assessment: The Free Assessm...

Don’t Outsource Lead Gen Till You Have Done This Yes there are some really bad lead generation services out there way over promising. But, there are also a lot of good ones that are being included with those bad ones. Why? Because business owners are pushing off the responsibilities of figuring out their marketing message to these services. In this episode I share what needs to be figured out firs...

10 Sales Questions You Should Be Asking When someone comes into your gym, there’s a good chance asking the right sales questions will enable you to close the sale.  But, the minute you start talking to them, they may instantly shut down and run for the door. A good sales conversation is helping them come to the realization you are a good fit the solution for their major problem. Listen in to learn...

Two Systems Every Fitness Business Needs Are you feeling stuck in your business? Stressed… Frustrated… Burnt out… I talk with gym owners all-day every-day and I hear it a ton. You don’t know what you don’t know, and you don’t know where to start. You hear the way to fix this is “Systems.” It’s like systems are magic beans. They’ll fix everything! In this episode I highlight to important factors th...

Designing A Powerful Front End Offer A strong Front End Offer in your fitness business can help grow your Core Offer quickly. Not only will it speak directly to the needs and desires of your Ideal Client, but it will allow anyone on the fence about joining your program to test drive the experience. In this episode I walk you through a simple formula you can use to craft your front end offer to hoo...

Simple 5 Step Sales Framework The biggest problem with sales conversations is actually pretty simple. People don’t know how to have them. It’s no one’s fault, especially in the fitness industry! You started your gym not to become a sales person but to change lives through fitness. So don’t beat yourself up if you feel like you’re not doing too great in your sales conversations. This is the reason...

The 3 Layers Of Support You Need Question for you, Can this journey be done alone? Possibly I suppose. But that would mean you could never ask anyone for support or a single piece of advice. Nothing. So, it is highly unlikely and honestly just silly when you really think about it.   One thing is for sure it doesn't have to be a guessing game or as difficult as it already is when you have the...

Boost SEO Through Localized Content So much traffic is missed by simply not tapping into your local market.   In this episode, we’ll discuss how to boost your gym’s SEO by creating localized content that resonates with your ideal clients.  We’ll cover the importance of local content, tips for creating it, and the benefits it brings to your fitness business. The Needs Assessment: The Free Assessmen...