Jack Thomas

Fitness Business Asia Podcast

Business EN ↓ 333 episodes

Welcome to the Fitness Business Asia podcast, hosted by BASE founder and CEO Jack Thomas - a show with a strong and powerful mission to raise the standards of Asia's fitness industry. If you're an ambitious gym owner, fitness manager, investor in the wellness industry or a coach that wants to get into the business side of fitness, this weekly resource will help you raise your game.

Author

Jack Thomas

Category

Business

Podcast website

fitnessbusinessasia.com

Latest episode

Mar 23, 2026

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Episodes

274. What we can learn from the world's leading restaurants and hotels: Matt Lavender of The Fit Guide 22.09.2024

Host Jack Thomas welcomes good friend, business partner and veteran of the hospitality industry, Matt Lavender. Matt was global director of evaluations for Forbes Travel Guide before founding Enlites, a consultancy working with world's leading hotels, restaurants and spas. Together, Jack and Matt founded The Fit Guide. Today, Matt shares what the world's leading hospitality brands do, and how we c...

273. Eight Leadership Tips For Fitness Business Owners and Managers 15.09.2024

Today's episode is required listening for managers, business owners or coaches who aspire to be managers. The eight tips will help you be a strong, effective leader, get the most out of your team and retain your star players.   THE FIT GUIDE The Fit Guide helps you find and experience the world's best fitness clubs and studios; and helps clubs create incredible, five star client experiences every...

272. Hamza Gherara on Dubai's Fitness Market: Experiences, Events, Influencers and Gymshark 09.09.2024

We welcome Hamza Gherara, founder of marketing company GHM Consultancy in Dubai to discuss the fitness scene in the Middle East, experience-based fitness and how he helped bring Gymshark into the UAE.   GUEST RESOURCES Hamza Gherara on LinkedIn GHM Consultancy   THE FIT GUIDE Visit The Fit Guide The Fit Guide helps fitness lovers find and experience the world's best fitness clubs and studios; and...

271. My best but hardest year yet 01.09.2024

Host Jack Thomas talks about how this year has been a great one for him, but has also presented some of my toughest professional challenges.   THE FIT GUIDE The Fit Guide helps you find and experience the world's best fitness clubs and studios; and helps clubs create incredible, five star client experiences every time. Visit The Fit Guide The Fit Guide on LinkedIn The Fit Guide on Instagram The Fi...

270. Know Your Client. Fill Your Gym: Lachlan Rowston and Raph Freedman of Lockeroom in Sydney 18.06.2024

We welcome back old guests and friends of the show, Lach and Raph from Lockeroom Gym in Sydney and Mind Muscle Project Podcast. We discuss how they've smashed their original 100 member target for their high end gym and opened another location in central Sydney, and how knowing their target market has helped them achieved this.   GUEST RESOURCES Lach Rowston LinkedIn Raph Freedman LinkedIn Lockeroo...

269. How Hyrox Is Taking Asia By Storm, with Richard Cowley APAC Director 13.05.2024

We welcome Richard Cowley, APAC Director for Hyrox, to discuss the incredible Hyrox growth story, their plans in Asia and what it means to be a Hyrox affiliated gym.   GUEST RESOURCES Richard Cowley on LinkedIn HYROX Find A HYROX Race in Asia   THE FIT GUIDE Visit The Fit Guide The Fit Guide helps fitness lovers find and experience the world's best fitness clubs and studios; and helps fitness club...

268. How to be an effective panel moderator or interviewer [Part 4/4] 08.05.2024

In the fourth and final part of our mini-series, we discuss how to be an effective and dynamic interviewer or podcast moderator. We look at what to do before, during and after your interview or panel to make the most of your opportunity and create value for the audience.   THE FIT GUIDE The Fit Guide helps you find and experience the world's best fitness clubs and studios; and helps clubs create i...

267. You're Live! How to have maximum IMPACT as a podcast or panel guest [Part 3/4] 05.05.2024

In the third part of our mini-series, we discuss what to do on the day of the panel or interview, to ensure you have maximum impact.   THE FIT GUIDE The Fit Guide helps you find and experience the world's best fitness clubs and studios; and helps clubs create incredible, five star client experiences every time. Visit The Fit Guide The Fit Guide on LinkedIn The Fit Guide on Instagram The Fit Guide...

266. Preparation: How to have maximum IMPACT as a podcast or panel Guest [Part 2/4] 29.04.2024

In the second part of our mini-series, we discuss how to prepare for your interview or panel appearance once you've secured it. With good planning and preparation, you can have maximum impact for you and your brand.   THE FIT GUIDE The Fit Guide helps you find and experience the world's best fitness clubs and studios; and helps clubs create incredible, five star client experiences every time. Visi...

265. Impact & Inspiration: Excelling as a Podcast & Panel Guest [Part 1/4] 08.04.2024

This three-part series is for podcast guests, media interviewees, panelists and speakers and will help you find the right media outlets for your message and craft a memorable, powerful and inspiring brand story.   THE FIT GUIDE The Fit Guide helps you find and experience the world's best fitness clubs and studios; and helps clubs create incredible, five star client experiences every time. Visit Th...

264. Creating one of the first brands in 'boutique fitness' and taking it worldwide, with Jennifer Vaughan Maanavi of Physique 57 (USA) 18.03.2024

When her favorite fitness studio closed, Jennifer Vaughan Maanavi went from fitness class client to business owner and created one of the world's first brands to be recognized as "boutique fitness" in the process. Physique 57 has since opened in countries around the world, has seen great success in online fitness and is still going strong as one of the industry's leading Barre brands. Their Soho l...

263. Seven Gym Sales Essentials That Will Quickly Put You In The Top 5% 04.03.2024

Host Jack Thomas talks through seven gym sales essentials that will help you increase revenue and impact more people. Based on over 250 gym visits to clubs around the world, this list lays out the 'must-dos' which you can start implementing now.   THE FIT GUIDE The Fit Guide helps you find and experience the world's best fitness clubs and studios; and helps clubs create incredible, five star clien...

262. The Huge Potential and Opportunity in Saudi Arabia and the GCC Region, with Mohammed Iqbal of Sweatworks 26.02.2024

This episode is a must if you're looking to do business or grow your brand in GCC, or you want to learn more about the region. Taken on the sidelines of Beyond Activ in Riyadh, we welcome Mohammed Iqbal back to the show to discuss the huge potential in Saudi Arabia and the wider region. Beyond Activ showcased some incredible projects and brands, as well as the people making it happen behind the sc...

261. What does your brand stand for? SoulCycle's new approach to handling social issues 19.02.2024

In this episode host Jack Thomas reacts to a recent LIFTs podcast interview with SoulCycle CEO Evelyn Webster, where she discusses the company's stance on handling sensitive social issues. This is an important conversaton for our industry that will challenge your thinking on values and branding. What do you think SoulCycle's position? Connect with me on LinkedIn and let me know. Watch Evelyn Webst...

260. One of the most important trends in boutique fitness for 2023-2024 05.02.2024

Host Jack Thomas talks about one of the most important trends in boutique fitness currently - using your unit space efficiently. Discover why this is so important, how you can maximize your space and how it can lead to you saving $100,000.   THE FIT GUIDE The Fit Guide helps fitness lovers find and experience the world's best fitness clubs and studios; and helps fitness clubs create incredible, fi...

259. Year In Review - 2023 for the fitness industry, Thailand, my gym (BASE) and me 22.01.2024

In this honest and open episode, host Jack Thomas discusses how 2023 was for the fitness industry as a whole, Thailand's fitness industry, his gym BASE Bangkok and also him personally. Hear about trends, predictions and what to expect in the next 12 months! Subscribe for our complimentary The Fit Guide 'Year One' report: The Fit Guide Newsletter   THE FIT GUIDE The Fit Guide helps fitness lovers f...

258. Diagnose and Fix Any Problem In Your Fitness Business with Jack Thomas 19.11.2023

In this episode, host Jack Thomas introduces The Fit Guide's four step process to identifying issues in your business, as well as how to fix them. This easy to follow breakdown is essential for any fitness club or studio manager.   THE FIT GUIDE The Fit Guide helps fitness lovers find and experience the world's best fitness clubs and studios; and helps fitness clubs create incredible, five star cl...

257. Lise Kuecker of Studio Grow on Creating Consistently Great Client Journeys 05.11.2023

Lise Kuecker's company Studio Grow has helped fitness clubs and studios in over 42 countries build special, profitable businesses. Today, we welcome her to the show to talk about creating magical customer journeys and experiences.   GUEST RESOURCES Lise Kuecker on LinkedIn Studio Grow   THE FIT GUIDE Visit The Fit Guide The Fit Guide helps fitness lovers find and experience the world's best fitnes...

The Launch Of The Fit Guide Sydney (and one interesting take home from 50 visits) 26.10.2023

The Fit Guide Sydney has launched, highlighting the leading clubs and studios in the city. Check it out here: The Fit Guide Sydney In this special feature we celebrate the launch of The Fit Guide Sydney with a quick intro, and one interesting thing we learned from our evaluations of 50 leading clubs in The Fit Guide. If you haven't already, sign up to our free industry newsletter  here .   THE FIT...

256. When Your Star Performer Turns Toxic 22.10.2023

Most fitness managers and gym owners have been there - a star performing member of the team develops an inflated ego and starts creating a toxic environment. In this episode, host Jack Thomas talks about the best way to deal with this tricky situation.   THE FIT GUIDE The Fit Guide helps fitness lovers find and experience the world's best fitness clubs and studios; and helps fitness clubs create i...

255. Ian Mullane of Keepme: Unveiling the Power of AI in Your Fitness Business 09.10.2023

We welcome back Ian Mullane of Keepme to talk about the developments in AI over the last few years, what you can implement in your business today and what we can expect over the next few years   GUEST RESOURCES Ian Mullane on LinkedIn KeepMe   THE FIT GUIDE Subscribe to The Fit Guide Newsletter Visit The Fit Guide The Fit Guide helps fitness lovers find and experience the world's best fitness club...

254. The LEAST Glamorous Work That Has The MOST Impact… Building Strong Systems 24.09.2023

Comprehensive and clear systems and processes are essential if you want to deliver consistent experiences, take time off, work ON the business or sell it. See standard operating procedures - also known as SOPs - as a complete blueprint on how to run your business. Investing into SOPs is not glamorous or sexy, but getting this right will have a huge impact on the experience you provide and the valu...

253. Eric Malzone On The Democratization And Future Of Fitness 11.09.2023

We speak to Eric Malzone, host of the excellent Future of Fitness Podcast and consultant to leading companies such as WRKOUT and Dark Horse Rowing. Today, Eric brings a US perspective as we talk about democratization in fitness, technology, AI, podcasting and what the next 5-10 years have in store for the industry. Subscribe to The Fit Guide Newsletter   GUEST RESOURCES Eric Malzone on LinkedIn Fu...

252. Top 15 Considerations When Choosing The Right Location For Your Gym Or Studio In Asia 28.08.2023

What do you need to consider when choosing the right location for your new studio or gym? Jack Thomas talks through some of his learnings from opening five locations.   THE FIT GUIDE The Fit Guide helps fitness lovers find and experience the world's best fitness clubs and studios; and helps fitness clubs create incredible, five star client experiences every time. Visit The Fit Guide The Fit Guide...

251. Support Your Team and Level Up as a Fitness Manager [Part 3/3] 14.08.2023

In part three of our three part Fitness Manager mini-series, host Jack Thomas discusses how to best support your coaching team and ways to reach managerial excellence. If you missed parts 1 and 2, do go back to episode 249 to catch up. Subscribe to The Fit Guide's free weekly newsletter Become a World Class Coach - 3 Part Series (Episode 131)   THE FIT GUIDE The Fit Guide helps fitness lovers find...

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