Fitness Business Asia Podcast

Your marketing priorities now should be helping the wider community through this time and keeping your fitness business in the forefront of people's minds for when they return. Today's episode offers 11 marketing tips to help you achieve that. Please reach out with any good tips that we missed, or just to connect at jack@basebangkok.com RESOURCES JACK THOMAS ON LINKEDIN FITNESS BUSINESS ASIA WEBSI...

This could be our most important podcast. Jack runs through 8 essential survival tips to get through business closure, lockdown or a downturn in business. Be strong. Be positive. Show leadership. In this, and any crisis. Please reach out with any good tips that we missed, or just to connect at jack@basebangkok.com RESOURCES JACK THOMAS ON LINKEDIN FITNESS BUSINESS ASIA WEBSITE FITNESS BUSINESS ASI...

A summary of all the different measures you can consider for your gym regarding the current coronavirus pandemic, as well as a look at the positives that can come from this time.   RESOURCES JACK THOMAS ON LINKEDIN FITNESS BUSINESS ASIA WEBSITE FITNESS BUSINESS ASIA INSTAGRAM FITNESS BUSINESS EVENTS THE FIT SUMMIT - RESCHEDULED 3-5 AUGUST, 2020

Jack talks to John Holsinger, director of Asia-Pacific for IHRSA, on the fitness industry in China and Japan. They talk about leading technology in China, the opportunity from the rising middle class in China and a look into both the big box and boutique spaces. Listen to part 1 of Jack's talk with John Holsinger: The evolution of Asia's fitness industry, with John Holsinger of IHRSA   GUEST RESOU...

Coronavirus is the big story of the moment. Asia is currently hardest hit, so how should you deal with this as a fitness business in the region? Jack goes through some ideas and things to consider when managing your approach and marketing message. Disclaimer: this podcast is only Jack's thoughts on 2nd March 2020. Always take the latest government advice when deciding on your business's policies....

Jack talks to John Holsinger, Director of Asia Pacific for IHRSA, about how Asia's fitness industry has evolved in the last few decades and where it's heading.  John has been immersed in Asia's fitness scene since the 80s so it was great to get his insights and thoughts. Next week, we delve into China's industry. In today's show we cover... Where it all started: hotel gyms, then the first big chai...

Welcome to our first roundup of fitness business news from around the region, a concise summary of what's going on that is perfect for anyone who wants to keep their finger on the pulse of Asia's fitness industry. Do you have any news that you'd like covered in our next roundup? Send to jack@basebangkok.com and we'll try and include it on our next summary.   RESOURCES JACK THOMAS ON LINKEDIN FITNE...

Today's episode is a quick show with a few more tips from Jack on building and developing a great front of house team. Your front of house are often the face and voice of your company, so invest in them for a positive knock-on effect to the rest of your fitness business. If you haven't heard episode 74 yet, it's essential you catch up on that first: FBA 74: Build a great Front of House team - the...

How strong are your front of house?  Your front desk / customer service team play a pivotal role in the success of your fitness business. They will often be the first person a client will see or speak to and the importance of that connection cannot be underestimated. In this episode Jack shares all about what has helped him and his team build a strong, friendly and reliable front of house staff.  ...

Today we welcome back Steve Bruce, Hong Kong's #1 LinkedIn coach to talk about how coaches, managers and investors in the fitness industry can use the social media network for professionals effectively and powerfully. Check out our first interview with Steve Bruce for a recap on LinkedIn basics Episode 8 - Introduction to LinkedIn Marketing with Steve Bruce Today we cover... What's changed with Li...

Marketing is a big job that takes a lot of time and energy - why not use your whole team to your advantage? Jack discusses tips, ideas and strategies to help you leverage the power and reach of your whole team for maximum impact? For this to work, there's one crucial element that's needed for it to come together well. In this episode we discuss: The one crucial element to success for this to work...

In part 2 of our interview, Jack talks to Charlie about the 24 hour market with a round up of what's going on in Asia's different fitness markets. Charlie also digs into valuing and selling a fitness business, technology and franchising. In this episode we discuss: What you need to breakeven in the 24 hour space Difficulties of doing business in Manila How you differentiate in the 24 hour gym mark...

Jack sits down with Charlie Temple of Singapore's Platinum Fitness, a 24-hour gym in the CBD. Charlie has a diverse background in Asia's industry, starting in the family business PURE before going on to found Topfit in Hong Kong. After selling that business, he entered the 24 hour gym space in Manila before hitting the Singapore market. Charlie has consulted for top boutique offerings around Asia...

In this episode, Jack goes through some of the principles that are key to creating a world-class group fitness program. Based on years of experience in the industry and visits to the world's top gyms, there will surely be a few things on this list that you can implement into your gym's program. If you're early, you're on time Punctuality Keep things simple! Keep class descriptions succinct Check f...

Jack talks sales with Linda - what worked for her when she opened her first studio, through to the techniques WeBarre has used to open 5 successful studios across Singapore and Hong Kong. Sales are the lifeblood of any business and whatever stage you're at, this episode will give you some guidance and ideas on how to sell effectively. Bringing customers into the first WeBarre studio The pros and c...

Here are some of the things we've got lined up for you and your fitness business in the coming year! Support the podcast by:   Subscribing! Helps Apple push this podcast out to more people   Tell a friend!  Help us have a big and positive impact on Asia's industry by sending this link to a friend who's a business owner, coach or investor: http://bit.ly/FBApodcast   Check these out, too: Add Jack T...

Jack sits down with Linda to talk about what it takes to build Asia's leading homegrown barre brand, WeBarre, and the inspiration and story behind the brand. Every boutique studio owner will take some big lessons from today's episode on branding, recruitment, training and even how to get the most out of millennials. From corporate life into entrepreneur and studio owner Branding: "the fun part" Wr...

Many find money and prices a difficult and awkward topic, but to run a successful business it's a conversation that must be had. Jack discusses why increasing your prices is something that's essential at some point if you wish to run a strong and thriving business that continues to be great for both staff and clients.   RESOURCES JACK THOMAS ON LINKEDIN FITNESS BUSINESS ASIA WEBSITE FITNESS BUSINE...

Pete talks about his industry leading academy for yoga instructors, why collaboration is something that benefits us all and the foundations of building great business partnerships. Pete also breaks down the yoga scene in Asia and makes his predictions for the next few years.   If you've not heard part 1, go back and get up to date: Part 1 with Peter Thew   Our first interview with Pete back in 201...

Pete's first interview with Jack was one of our most popular and downloaded episodes - go back to episodes 13 and 14 to check it out. A lot has happened in the last year with Pete and the team at Yoga Movement, so we check in on how his 7th studio build has gone and the ups and downs of building a seamless, slick and interactive app for Yoga Movement. Our first interview with Pete: FBA 13: What do...

Jake Anderson of the One Life Show interviews Jack Thomas on sales, marketing and the ups and downs of building a fitness business. In this episode, we touch on: The difference between being a great coach and running a great business Building a business without burning out Why you need the right social media strategy to grow your business How to use word of mouth to accelerate growth Creating a th...

MORE INFO ➜ APRIL 2020 FIT SUMMIT IN SINGAPORE CONNECT WITH ROSS CAMPBELL OF THE FIT SUMMIT Build the foundations of success by collaborating and communicating with others in the fitness industry. Jack shares his journey and shift in mindset from being wary and nervous around competition to striving for a more united and stronger industry. Like our friends at The FIT Summit, at this podcast we bel...

Instagram is arguably Asia's premier social media channel now for fitness, health and wellness businesses. In this episode, Jack runs through his top 10 tips for an impactful profile. These 10 principles and tips remain true on most social media platforms or for marketing in general. Implement one of these into your business today! Get a photographer Write the right bio Is this making the viewers...

Jack talks to Lach and Raph from the Mind Muscle Project, one of the leading fitness podcasts worldwide. The boys discuss what it means to run a fitness business and make the jump from coach to owner, Crossfit's current state and future, fitness franchises, business partnerships and hiring the right talent. They have 400+ podcasts under their belt with some of the world's top fitness industry lead...

This podcast episode was broadcast live on LinkedIn. If you have any questions you'd like answered on future Q&A sessions please contact us at: jack@basebangkok.com JACK THOMAS ON LINKEDIN   FITNESS BUSINESS ASIA ON INSTAGRAM (Send DM) In today's episode we answer listener questions on: What are the major start up costs for opening a gym? What is low hanging fruit in the fitness industry in Asia?...