Fit For the Future

When it comes to Internet marketing, most Web site owners are too optimistic. They assume that they can just create a Web site, advertise their products, and the money will come rolling in. But it just doesn't work that way. Hosted on Acast. See acast.com/privacy for more information.

I've talked to a number of clients and colleagues who have "almost"completed new products - books, e-books, and so on. The trouble isthat the last few steps always seem to stretch out, taking longer andlonger. Does that ever happen to you? If so, you might be caught inthe perfection trap. Hosted on Acast. See acast.com/privacy for more information.

It takes time to create information products. But are you taking fulladvantage of the material you've already created - which you can turninto new products? Hosted on Acast. See acast.com/privacy for more information.

Are you making these marketing mistakes? Learn from a street hawker in Rome. Hosted on Acast. See acast.com/privacy for more information.

Google is favouring valuable content over clever marketing. And that'sgood news if you're an information expert - that is, a professionalspeaker, trainer, consultant, coach or author. Why? Because you're ina strong position to deliver valuable content. Hosted on Acast. See acast.com/privacy for more information.

What are the keys to getting things done? Of course, there are anumber of answers - and time management gurus will argue over which isbest. From a leverage viewpoint, follow these three simple principles. Hosted on Acast. See acast.com/privacy for more information.

Over the years, salespeople have been coached with the phrase "Selling isn't telling". In other words, they should ask more questions rather than talking about their product. That's true, but it's not ALWAYS true - especially if you're an expert in your field. Hosted on Acast. See acast.com/privacy for more information.

One of the biggest problems experts face is that they try to do too much themselves. Instead of focusing on what they do best - thinking about their ideas and expressing them to others - they get caught up in the itsy bitsy stuff of creating the products. Things like proofreading, editing, administration, formatting, even the writing itself. If you've ever fallen into this trap, there's light at t...

Experience matters. Many "experts" don't walk their talk; they don'tpractise what they preach. When you can draw on your own experienceand have the maturity to step outside it and put it in context, youprovide a richer, truer and more significant service to your clients. Hosted on Acast. See acast.com/privacy for more information.

If you write a promotional e-book, you should give it away free. Or take it one step further - and make it BETTER than free! Hosted on Acast. See acast.com/privacy for more information.

A successful affiliate program - on or off the Internet - rests on three important principles. If you get this mix right, you've got a better chance of making your affiliate program work. Not all affiliate programs follow these rules. But if you break them, make sure you know why. Unfortunately, most businesses ignore one or more of these principles, without knowing why. And that's a disaster for...

One of the things holding people back from creating - and profiting from - information products is that they undervalue their expertise. They don't think they are "good enough" yet, or they don't think their material has any value to their clients. But if clients are already paying you to speak, train, coach or consult them, chances are they do value what you've got to offer. It's just a matter of...

Here's the single most important secret for successful marketing: First find out what your customers want; and then create products or services that match their desires. Hosted on Acast. See acast.com/privacy for more information.

Does writing an e-book have to be a lot of work? Not if you enlist allyour friends in the process! Learn how to write, publish anddistribute an e-book effortlessly and effectively. Hosted on Acast. See acast.com/privacy for more information.

If you're a messenger - somebody with ideas to share with the world -you can no longer rely on your authority alone. You are no longer anexpert because you say you're an expert. You're an expert because wesay you're an expert. If we like you we'll listen to your ideas andtake action. It's all about authority with community. Hosted on Acast. See acast.com/privacy for more information.

If you're a speaker, trainer, coach, consultant, author or otherinformation expert, you'd better be using the Internet actively inyour business. And that means creating an on-line presence. Not justa Web site any more. If you don't have the time to be seen as theexpert in your field, your clients and customers will find somebodywho does! Hosted on Acast. See acast.com/privacy for more information.

Kyle Macdonald's personal story of how he trades up from a paper clip to a house contains valuable insights for anybody in sales. Hosted on Acast. See acast.com/privacy for more information.

One of my clients recently created a new bundle of products and wants to find other people willing to sell them on her behalf. In return, they get a hefty commission. She asked me for some advice about how to best approach these people, and how to convince them to be part of her extended sales force. I'm going to share some of that advice with you here. Hosted on Acast. See acast.com/privacy for m...

Who are the people in your neighbourhood? Trust sells. Every marketing effort must be based on the level of trust you have with your market. Hosted on Acast. See acast.com/privacy for more information.

Are you truly entering the conversation in your clients' minds? Use the principle of gravity marketing to create irresistible attraction for your products and services. Hosted on Acast. See acast.com/privacy for more information.

As an expert, your most powerful marketing tool is not your business card. It's not your glossy brochure. It's not your Web site. It's not your client testimonials. It's not any of your collateral material. As an expert, your most powerful marketing tool is your expertise. It's your knowledge, your ideas, your intellectual property - and the way you apply it to your clients' lives and businesses t...

Most people visiting your Web site are looking for information, not (yet) for products. Lead with value and show your expertise - before jumping in with your sales pitch. Hosted on Acast. See acast.com/privacy for more information.