Fishing Business Podcast

This week’s guest is kicking it old school.  Bobby Dennis might be the most famous guy in the fishing business you’ve never heard of before.  When I interviewed Bobby for the podcast, I really and truly thought he was a lure designer.  But he’s more than that. He’s the guy that can make a lure better and then convince the buyer for the major retailer that they need this lure on a peg in their stor...

If you are an aspiring pro angler, chances are you live near a good bass fishing lake.  And if you live near a good bass fishing lake there is a tourism department somewhere on that lake that is trying to attract visitors to the area. That tourism agency is a great potential partner.  Our guest on the Fishing Business Podcast today is Neil Paul - the Executive Director of Visit Anderson South Caro...

Rick Clunn could be the GOAT in fishing.  He is to me.  The Greatest Of All Time.  He's been fishing since the 70's and he is still winning.  He won a Bassmaster Elite Series event in 2019 on the St John's River in Florida.  Rick is known for his mental toughness and that is a skill that we all need to cultivate, hone and pay careful attention to developing. In today's show, Ri...

Toyota is one of the best brands in the world. Matt Ozawa is one of the best marketers at Toyota and he’s our guest on the podcast this week. Matt is the Engagement Marketing Manager at Toyota Motor North America so he is responsible for Toyota’s involvement in bass fishing, the Stagecoach music festival and the Dew Tour among others.  There are always lessons to be learned from the best of the be...

Digital advertising will account for 53% of ALL the advertising dollars spent in 2020. Worldwide, digital advertising will likely hit $336 billion. That’s a lot of zeroes. So it’s no wonder that everybody seems to be trying to figure out how to create more content. After all, content is necessary for digital advertising. If you don’t have digital content, you don’t have a place to run ads. Jim Sex...

Melinda Mize has worked in marketing at Pradco (Rebel, Booyah, Bomber, Yum and other brands), Costa Del Mar sunglasses and Huk Performance Apparel. She's also a tournament angler whose father AND mother are tournament anglers.   You might think she had the golden ticket to work in the outdoors industry, but she got in the door the old fashioned way - through networking. Today Melinda take us...

Dan Quinn manages the pro staff of Rapala - an iconic fishing lure brand that is known for it's relationship with its pro staff, its customers and its partners.  Dan dives deep on what's important with his pro staff and how anglers can find their way as sponsored pros.  Three key takeaways from the conversation: - It’s all about relationships. Dan says relationships are the foundation of...

Jonny Schultz has been involved in the fishing business for 17 years. He has a network of marketing executives at some of the top brand in fishing and a huge fanbase.  So it might surprise you that he is only 25 years old and he’s NOT a professional tournament angler.   Jonny won the Bassmaster Casting Kids competition at the 2003 Bassmaster Classic in New Orleans when he was 8 years old which ign...

Jeff "Kolo" Kolodzinski is the brand manager at Johnson Outdoors, taking care of iconic fishing brands Humminbird, Minnkota and Canon.  His unique take on marketing and relationship building will inspire you to do better in business and in life.  We talk about why he's known as the Marathon Man, why the outdoors industry is the ever best category in which to work, and how the averag...

This woman y'all!  She's an amazing marketing professional and an absolute expert in the fishing business.  I think you will love this conversation with Michelle Kilburn, where she talks about how one of the biggest brands in fishing develops their fishing pro staff and manages their marketing message across over 2000 members of their pro staff. SUBSCRIBE TO FTR OR THE FISHING WIRE Find...

Angie Thompson talks marketing with Dave Ittner from Yamaha Marine.  Dave has been in the fishing business for decades and is a very well respected marketer.  He managed the Yamaha Outboards Pro Team for years, so he knows and understands the challenges of fishing sponsorships. SUBSCRIBE TO FTR OR THE FISHING WIRE Find us at fishingtackleretailer.com and thefishingwire.com . Follow FTR: Facebook L...

Keith Daffron is President of Vexus which burst onto the bass fishing scene in 2018 with an incredible bass boat and some of the best branding we've ever witnessed.  Keith has been around the fishing business his entire life, he now the space as well as anyone in the fishing industry.  On today's episode of the Fishing Business Podcast, Keith talks about brand building for big companies...