Fishing Business Podcast

On this episode of the podcast, I want to try to inspire you to level up your Instagram feed.  So many times we are tempted to post picture after picture of the fish we catch or the products we are pushing.  But I want you to figure out how to share more of your life and lifestyle.   So I’m sharing three Instagram profile that I love to follow and feel like they do a great job with their feed.  In...

Deep, narrow, entertaining. Catfish, high character, morality clauses Engagement and a bazillion followers.  We cover a lot of ground in Part 2 of our interview with John Skrabo, President of Lure Lock including all of the above and more. John talks about how he would do things different if he started all over again on his career in the outdoors which includes not trying to be all things to all pe...

If you're on my email list, you know I encourage you to ASK ME ANYTHING and I will try to get an answer for you. This week we answer and ASK ME ANYTHING question from a listener who wants to make the jump to becoming a pro angler but doesn't have a huge social media following. John Skrabo, President of Lure Lock, gives us his best advice.  Subscribe to my channel here https://www.youtube...

This week's guest is John Skrabo, President of Lure Lock, which makes tackle boxes with a gel bottom that holds and cradles fishing lures, hooks and terminal fishing tackle into a soft, safe environment.  It's a new technology in a category that doesn't see a lot of new technology.  John has had a long career in the outdoors holding a variety of positions in both the hunting and fis...

Kay Donaldson is the guest on the Fishing Business Podcast this week and if you've never met Ms Kay....you're in for a treat! Kay runs the Alabama Bass Trail and she has a big personality, a true heart and a brain that's on overdrive all the time.  The girl is smart and knows her way around the fishing world.  The Alabama Bass Trail is something special.  It was created by the state...

We continue our conversation with Tammy Foshee, President of Big Bite Baits about High School fishing. This week we talk more about how brands can work with student anglers.  Tammy was a coach and a pioneer of high school fishing in Alabama where she coached for 5 years and saw 18 of her student anglers go on to fish on college teams with many of those kids on scholarship.  One of her kids even wo...

Tammy Foshee is President of Big Bite Baits, a 20 year old fishing brand from  Eufaula, Alabama. She has a brilliant business mind, is a smart marketer and has been very involved with high school fishing from its infancy. Today on the podcast we get the chance to pick Tammy's brain about high school fishing and believe me, she knows her stuff y'all.  She was the coach of a high school te...

I think Luke Dunkin us the Donald Trump of bass fishing because he says things that everyone else is thinking....but might not have the nerve to say. And he says a lot this week.  Luke tells us how the podcast evolved for him, and how he started out with one goal and ended up with something really different, which is something all of us can learn from. We don't want to be so narrowly focused...

Keeping up with your social media accounts can feel exhausting sometimes and it's easy to find yourself looking at your screen wondering what to post. There's a saying in the television world - you have to feed the beast. Here's a quick tip for how you can plan your social media like a TV network plans their programming.  SUBSCRIBE TO FTR OR THE FISHING WIRE Find us at fishingtackle...

Luke Dunkin, host of the Low Budget Live podcast, is the guest on the Fishing Business Podcast this week and hang on y’all.  You’re guaranteed to be entertained.  Luke is a shining example of an effective communicator.  He’s comfortable, never at a loss for words, a great storyteller and just plain likeable. If you haven’t ever heard his podcast, you’ve got to put it on your MUST LISTEN list.  Low...

Have you found yourself wondering how to best market and promote during a pandemic? A lot of us have.  The good news is that good marketing is still good storytelling.  That hasn't changed.   Here's a couple of examples of really good storytelling that touches on common themes during this crazy time of covid.   The McDonald's ad that I talk about can be found here. https://www.adsof...

listen to this conversation with an open mind and everywhere Ben talks about a brand or a business, insert your name instead. Think of how you can really learn from what Ben did and put it into action in your own business or life and turn your passion into a profitable business.  SUBSCRIBE TO FTR OR THE FISHING WIRE Find us at fishingtackleretailer.com and thefishingwire.com . Follow FTR: Facebook...

In the second part of the interview with LeAnn and Gerald Swindle, we continue our conversation about what makes up good storytelling, the importance of saying yes ma'am and no ma'am, how a pro angler takes his responsibility as an influencer seriously and so much more.  I had a list of questions I wanted to ask, but the conversation just ntaurally flowed and I don't think I ever ev...

Gerald Swindle is one of the most successful guys in fishing - on AND off the water.  As a two time Bassmaster Angler of the Year, he clearly knows how to fish, but off the water he knows how to handle his business.  Gerald has some of the finest sponsors in the fishing world, and he rarely loses one.  If you're someone who is wondering about how to find fishing sponsorships, this is definite...

Whether it's the little blue thumbs up online or the real life kind of “liking”, we all want it and need it.  As we build our businesses and our brands, being liked helps us grow. But in real life, being liked can enrich your life exponentially.   This is a quick convo about how you can set your intentions to be more well liked.  This isn't the definitive guide.....just some things I hav...

Dena Vick is a Public Relations and Media expert who has a deep background in the fishing and marine world and has worked for many diverse entities in the outdoor space. She has also helped many anglers get and keep fishing sponsorships and find new fishing sponsorship opportunities. This week we open a conversation with Dena about how PR and Media fit in the fishing business, in terms of brands a...

Quick conversation about 3 key qualities you need to attract good sponsors and begin solid relationships that can help you career.  SUBSCRIBE TO FTR OR THE FISHING WIRE Find us at fishingtackleretailer.com and thefishingwire.com . Follow FTR: Facebook LinkedIn Instagram Follow The Fishing Wire: Facebook Instagram

The annual fishing trade show known as ICAST usually has over 600 exhibitors. That's 600 brands trying to outshout each other to get a consumer's attention.  How does a brand cut through the clutter and stand out? How does an individual cut through the clutter and stand out?  This week's guest knows how to do that.   Chris Russell is Marketing Manager at Plano Synergy which is a com...

You don’t have to be better than everyone else as a fisherman to be valuable to a brand, but being different will sure give you a leg up. DIFFERENT can be better than BETTER. Today's quick tip is about how to get started building your personal brand. Download my free worksheet at https://www.fishingbusinessschool.com/brandworkbook SUBSCRIBE TO FTR OR THE FISHING WIRE Find us at fishingtackler...

As entrepreneurs, we can learn a lot from other small business owners. This week's podcast might get you fired up to pursue your dreams and it will definitely teach you something about sponsor relationships. David King of Mossback Fish Habitat founded his business to create products that help anglers provide habitat for fish and fry, but his business is more like a family, which is not uncomm...

I'm diving into the mailbag today to answer a question I've received several times from listeners who want to know "How do you know when it's time to ask a sponsor for cash?" It's a good question and if you're not familiar, many fishing sponsorships begin with product discounts to aspiring pros.  So it seems like a natural question to ask how and when you convert...

I want to introduce you to Jared Kutil, founder of OutdoorOccupations.com which is a job board for the outdoors industry.  Perfect asset for many of you who would like a job in the outdoors or fishing world. Jared shares tips with us on how his website works and how to get the most out of it in your job search. He also gives us his best advice on how to be put your best foot forward in the job see...

Spend just a little bit of time every morning getting your mindset and your focus set for the day and you will find you are much more productive.   Level up on your productivity and you can level up on achieving your dreams. Here's a quick tip on how to put everything down on paper. See more at https://www.fishingbusinessschool.com/ Instagram:  https://www.instagram.com/fishingbusinesspodcast...

In 2019, 17% of the U.S. population, ages 6 and up, went fishing at least once. That’s 50.1 milllion people.  And that number represents the highest participation rate since 2007. I give credit for a lot of that growth to the Recreational Boating and Fishing Foundation and it’s Senior Vice President of Marketing and Communications, Stephanie Vatalaro.  The RBFF's mission is to increase the gr...

Do you ever find yourself in the situation where someone sees you and asks how you’re doing and you say, “Oh man, I’m so BUSY.” Let me in on a secret….there’s no advantage to telling people how busy you are.   AND there’s NO upside to your business to say I’m too busy.  If you want to be successful as a professional, you have to keep your commitments to yourself.  And to your business.  Our conver...