Firing The Man

Paul Rafelson is an eCommerce law expert and was the most-cited resource in the Congressional Antitrust Investigation into Amazon's mistreatment of sellers on the platform. He is a Founding Partner at Rafelson Shick, the #1 go-to law firm for online businesses facing legal challenges and digital sellers looking for the best deal when exiting their businesses. In 2021, they facilitated 60+ onl...

Kevin Sanderson is the founder of Maximizing eCommerce where he helps successful 6, 7, & 8-figure Amazon sellers expand their e-commerce sales internationally.  Kevin is also part of an elite club of two-time guests on the FiringTheMan Podcast.  For those of you wanting to know more about Kevin’s story, we encourage you to check out Episode 41 where he details his “FiringTheMan” story of leavi...

Tyler Jefcoat is the Founder & CEO of Seller Accountant where he exercises his passion for helping sellers maximize their businesses. Tyler provides financial coaching for sellers totaling more than $100 million per year in e-commerce sales. Tyler also leads the Sellers Roundtable, an exclusive mastermind group for seven- and eight-figure sellers In this episode, Tyler provides financial coach...

Pat is the co-founder and President of AstroidX, an Amazon Partnered Agency that helps its clients dominate its pay-per-click advertising. Over the 5-years, Ken and I have worked with Pat and his team with great results and service.  This is part two of our interview with Pat and in this episode, he shares how to succeed as an Amazon seller through efficient systems and strategies.  [00:01 - 08:31...

Pat is the co-founder and President of AstroidX, an Amazon Partnered Agency that helps its clients dominate its pay-per-click advertising. Over the 5-years, Ken and I have worked with Pat and his team with great results and service. In this episode, he talks about how to approach Amazon advertising this holiday using the correct seasonal strategies. He also shares how you could determine if your c...

Adam is the Founder and CEO of Retention.com (formerly Getemails) which he's bootstrapped to 14m ARR in 2 ½ years with six people. Retention.com is an identity resolution service that can identify one-third of your anonymous website traffic so you can market to those potential customers. Yes, read that sentence again, it’s magical. Before Retention, Adam was the founder/CEO of Robly Email Mar...

Adam is the Founder and CEO of Retention.com (formerly Getemails) which he's bootstrapped to 14m ARR in 2 ½ years with six people. Retention.com is an identity resolution service that has the ability to identify one-third of your anonymous website traffic so you can market to those potential customers. Yes, read that sentence again, it’s magical. Prior to Retention, Adam was the founder/CEO o...

Ismael is the Executive Chairman of FE International, the market leader in the sale of SaaS, E-commerce, and Content businesses. Over the past decade, Wrixen has overseen 1000+ successful acquisitions totaling more than half a billion dollars in value. Wrixen was also a (NACVA) 2018 40 Under 40 Award winner. Wrixen’s previous background was in large-cap M&A investment banking, where he execute...

The concept that manufacturing elsewhere but in the United States is cheaper is a common fallacy. On today’s episode, we have the privilege to interview Jason Azevedo. Jason has had his heart in business development since an early age, starting a very successful apparel company that grew from humble garage beginnings to annual gross billings of over a million dollars at age 15. By 18 Jason was doi...

Getting sued is one of the business owners' worst nightmares, making it a must to learn to protect yourself and your business to avoid this scenario. David and Ken share their experience getting sued, the challenges they have to face as business owners and how they have settled by avoiding the trial, and all the headaches that come with a lawsuit. [00:01 - 11:42] Opening Segment  Ken and Davi...

If you’re looking to promote your business through PPC advertising, you will need to decide whether you will manage your PPC campaigns or hire a professional to do it. David and Ken share their experience in hiring ad agencies and in-house managers. They will also deep dive into the importance of understanding PPC as a business owner, and what you need to know when partnering with agencies. [00:01...

The Digital Nomad lifestyle is on the rise and many more workers are predicted to work remotely in the coming years. David and Ken talk about the first time they were introduced to the digital nomad world and share tips and tricks for you to get started. Whether you’re an employee wanting to work remotely full-time or an entrepreneur who’d like to continue business without having to be physically...

If you’ve been selling on Amazon or eBay, chances are you already have a working strategy in place. But if you are venturing into Walmart Marketplace, the same strategy might not work for you. In this episode, Carrie Miller talks about the exact strategies that made her succeed in Walmart Marketplace, even when her products are at a higher price; from effective keyword strategy to paid advertising...

The competition on Amazon and other e-commerce platforms has dramatically increased but so is the online shopping demand. In this episode, Amazon expert Ashley Kinkead shares the strategies she used to grow her Amazon store to a million-dollar store. Ashley Kinkead the host of the top 1% ranked Private Label Mastery podcast, is a coach and master trainer. She's inspired and equipped thousands...

Online shopping has become the new normal and Walmart Marketplace is one of the leading places for Americans to do their online shopping. In this episode, Ryan King talks about Walmart Marketplace, and how it is different from other E-Commerce platforms like Amazon. As a Chief Executive Officer at BlueRyse, an agency dedicated to establishing and scaling brands on Walmart.com, he shared strategies...

This is part two of the episode where Ken and David talk about how to build a solid team. In this episode, the duo shares tips on how they keep policies in place while promoting their desired company culture. Plus hiring ideas that’ll save your time and resources. [00:01 - 13:50] Creating an Efficient Process Workflow The systems Ken and David use for an efficient Payroll system How to share accou...

Most successful entrepreneurs don’t do it alone. No matter how passionate they are, they can’t be good at everything. Finding the right team members and making them a winning team is what would help you increase your capabilities and grow your business. In this episode, Ken and David look back at how they started their business, how and where they found the right people who will play a key role in...

This is part two of our interview with Dr. Travis Zigler where he talks about how to stand out in a competitive e-commerce marketplace. In this episode, he talks about Amazon campaigns and the strategies he uses to get amazing results from manual campaigns. Dr. Travis Zigler is a recovering optometrist turned e-commerce entrepreneur. He is the founder of Eye Love, https://eyelovethesun.com , whose...

In a cut-throat competition such as e-commerce, how do you make sure you stand out? In this episode, we are joined by Dr. Travis Zigler to share how they achieve success despite having big pharmaceutical companies as direct competitors. He talks about ways on how you could mitigate risks and increase profitability organically and by Amazon PPC. Dr. Travis Zigler is a recovering optometrist turned...

Mastering a habit takes a lot of self-discipline and focus. But it is in mastering your habits that you could achieve success. In this episode, Blaine Oelkers shares what it takes to truly develop a habit without falling back to your usual routine and procrastinating. We can learn from his experience as someone who’s been working from home for 27 years, how he’s able to push himself forward and ke...

Does your lack of funds get in the way of launching a successful business?  In this episode, Vance Lee talks about crowdfunding, its advantages, and disadvantages that could help you assess if this is right for you. Vance co-founded the Playground Theory that helps eCom entrepreneurs grow and transform their brands. Since starting Amazon FBA in 2015, he’s mastered crowdfunding and the pre-order la...

If you take your product packaging for granted, you might be surprised how this affects consumers’ purchase decisions and how much money you are leaving on the table. In this episode, Tom Meyer shares how product packaging could boost your brand awareness, and the timeline and stages of packaging you need to consider. Tom is an Accounting Manager of Shillington Box Company LLC, a manufacturer of c...

Thinking of selling your business? There are a lot of preparations that need to be made before the big day. In this episode, Michael Sirpilla, CEO of Society Brands who just went through a $205 million capital raise with the i80 Group, talks about the things the key considerations when exiting the business. He dives deeper into the reasons why you need to sell, when is the best time to do it, do y...

Even with the impending recession or slow season, your e-commerce business could still continue to grow as long as it’s relevant and is using the right strategies. In this episode, we talk about the different strategies that you could implement in your business to help keep it afloat. It could be cutting costs, proper inventory management, finding the right supplier and partnering with suitable le...

Shreya Banerjee and Paul Counts team up to empower entrepreneurs to generate more traffic, sales, and leads with their cutting-edge digital marketing and social media marketing tips and tricks. Pulling from their combined 30+ years of marketing online, they will help you unleash the power of the web for your business!   This powerful duo dives share the best marketing best practices, the strategie...