Firing The Man

The e-commerce world didn’t get “easy” overnight. Our guest Jason Greenwood has lived every phase of it, from the days when getting a website online was hard, payments were clunky, and technical SEO was the only way to get discovered, to today’s world where a storefront can launch fast and customers expect everything to work instantly on a phone. That long view makes his take on digital transforma...

Amazon can take a shocking cut of your revenue before you even count product cost, shipping, and overhead, and that reality is forcing sellers to get far more disciplined about inventory and profit. We sit down with returning guest Chelsea Cohen to talk about what she’s learned as SoStocked moves through acquisitions and into a larger corporate ecosystem, and why that shift makes real-time visibil...

You can pour money into ads all day and still feel broke. That’s the uncomfortable reality we dig into with Scott Branley and DJ Sprague, e-commerce veterans behind Shopper Approved and the new platform Cash Flow. They argue most stores don’t have a traffic problem, they have a profit leak problem, and those leaks can quietly cost tens or even hundreds of thousands per year while looking like “nor...

Amazon can make your sales chart look healthy while your bank account tells a different story. We sit down with John Klein, CEO and lead Amazon strategist at Online Brand Growth, to get brutally practical about what it takes to scale profitably on Amazon without relying on hype, hacks, or endless ad spend.  We dig into what separates strong Amazon brands from the ones that slowly fade: building de...

You can have the best product in the world and still lose to someone with decent offers and relentless visibility. That’s why this conversation with Chris Seminatore hit so hard for us. Chris is the founder of Get Geofencing, and he’s built a seven-figure geofencing agency by focusing on one unfair advantage most brands ignore: physical location as a signal of real buying intent. We break down geo...

You can spend more on ads, push more traffic, and still feel broke at the end of the month. That’s the moment we wanted to tackle with DJ Sprague, co-author of Cash Flow: How to Save More Money, Make More Money, and Scale Like Crazy Online. We get into the uncomfortable idea that many ecommerce brands are leaking profit in places your P&L barely reveals, even when your revenue looks “healthy.”...

What actually separates a breakout Amazon brand from a forgettable one? We sit down with Steven Pope, founder of MyAmazonGuy, to map the playbook that scales—from a scrappy LinkedIn post that sparked his agency to the CTR-first mindset that turns search pages into sales. Steven has led a 500-strong team managing thousands of ASINs, and he’s generous with specifics: which images earn the click, why...

Amazon’s rules changed—and that’s good news if you know how to play the new game. We sat down with Neil Twak, co-founder of Voltage Holdings and Cayman Data, to unpack why algorithm shifts have compressed launch windows to roughly 30 days, how structured data now acts like a prompt into Amazon’s Cosmo engine, and why intent beats keywords for ranking and profitable growth. Neil makes a clear case...

Want a clear way to replace your paycheck with rental income without turning your life upside down? We sit down with Axel Meierhoefer, founder of Ideal Wealth Grower, to unpack a practical, numbers-first system for building a cash-flow portfolio you can run in minutes a month. Axel shares how he went from Air Force officer to corporate executive to investor whose properties now cover his lifestyle...

The college price tag keeps climbing, but draining savings or delaying retirement doesn’t have to be your only option. We sit down with Lance Morgan, founder of College Funding Secrets, to map out a step-by-step approach for turning smart real estate moves and tax strategy into a reliable engine that pays for tuition while protecting your future. Lance pulls back the curtain on why many high earne...

Imagine turning a sketch into a sellable product without begging a factory for a slot or wiring cash for a risky MOQ. That’s the promise of CNC: computer-controlled cutting that gives you precision, repeatability, and creative freedom on your own schedule. We sit down with mechanical-engineer-turned-creator Winston Moy to unpack what CNC milling really is, how the workflow works, and why you don’t...

If Amazon ads now feel like a maze of rising CPCs, endless keywords, and dashboards that never sleep, you’re not imagining it. The platform has shifted from organic-first to pay to play—and the only sustainable response is smarter execution that blends learning systems with human strategy. We sit down with the CEO of Ava Commerce to unpack what “AI-driven” should actually mean for Amazon and D2C b...

What happens when you sell your company, then buy it back to take it private again? We sit down with John Roman, CEO of Battle Brands, to unpack the bold moves behind Battle Box’s rise—from a Facebook-fueled launch to an eight-figure portfolio, a high-profile acquisition, and a decisive buyback that reset the roadmap on his terms. John walks us through the early grind, the moment he left a comfort...

Cash flow should never hinge on a silent algorithm. We sit down with Lissa Fryxell from Easy Pay Direct to unpack the decision most founders make by default—aggregator versus dedicated merchant accounts—and why that single choice can determine whether your payouts keep flowing during spikes, launches, and headline shocks. Lissa shares the jaw-dropping story of a small business owner who ran one le...

Ready to scale your Amazon business? Click here to book a strategy call.  https://calendly.com/firingtheman/amazon Tired of guessing your way through stockouts, overstock, and Amazon’s ever-shifting fees? We sat down with Randy Thebeau—programmer, analyst, Amazon seller, and former 3PL owner—who turned years of warehouse chaos into SKU Compass, a practical system for sellers who want clarity, not...

Ready to scale your Amazon business? Click here to book a strategy call.  https://calendly.com/firingtheman/amazon Tired of hearing that Amazon FBA is “over”? We unpack why the opportunity didn’t die—it evolved—and how smart operators are winning by pairing founder-led insight with ruthless execution. Our guest, veteran seller and agency founder Andy Isom, takes us from his first experiments in th...

Behind every successful e-commerce business lies a crucial truth that most founders miss: profit matters more than revenue. Taylor Holiday, CEO of Common Thread Collective, knows this firsthand. After transitioning from professional baseball with the New York Yankees to the world of e-commerce, he discovered that building sustainable online businesses requires a fundamentally different approach th...

What if everything you know about SEO is becoming obsolete? Dale Bertrand, founder of Fire and Spark, brings a refreshingly technical yet human-centered perspective to digital growth strategy—a perspective forged through his journey from building government supercomputers to revolutionizing how businesses approach organic traffic. "Rankings and traffic that don't convert are worthless,&q...

Ready to scale your Amazon business? Click here to book a strategy call.  https://calendly.com/firingtheman/amazon Dylan Jahraus transformed from corporate e-commerce strategist to Etsy powerhouse, landing her shop in the top 0.1% worldwide and hitting $1 million in sales in just a few years. Now coaching over 4,500 Etsy sellers across 30+ countries, Dylan returns to share her expertise on the pla...

Ready to scale your Amazon business? Click here to book a strategy call.  https://calendly.com/firingtheman/amazon The screen time battle just got a revolutionary upgrade. Meet Britta Buchholz, the visionary entrepreneur who's flipping the script on how kids interact with technology through her groundbreaking app, Kidoo. After watching her young children memorize complex passcodes to access t...

Ready to scale your Amazon business? Click here to book a strategy call.  https://calendly.com/firingtheman/amazon The difference between struggling to get responses and filling your calendar with qualified leads often comes down to one thing: how you structure your offer. Perrin Monker, Principal at RevAscension.io, reveals the counterintuitive psychology that drives successful cold outreach camp...

Ready to scale your Amazon business? Click here to book a strategy call.  https://calendly.com/firingtheman/amazon What if the path to e-commerce success was simpler than most "gurus" make it out to be? In this eye-opening conversation with Jim Cockrum—pioneer in online entrepreneurship and founder of the Proven Amazon Course—we discover why most people are looking at Amazon selling all...

Ever wondered what separates wildly successful Amazon brands from those barely breaking even? Noah Wickman, VP of Sales and Marketing at My Amazon Guy, pulls back the curtain on the strategies driving $1.2 billion in annual revenue across 400+ brands. Noah's journey from eBay reseller to e-commerce leader offers a fascinating backdrop to his practical insights. While many sellers feel discour...

Ready to scale your Amazon business? Click here to book a strategy call.  https://calendly.com/firingtheman/amazon Support the show

Jeremy Shapiro returns to the Firing the Man podcast with game-changing insights on scaling businesses beyond the hustle phase. With decades of experience helping established entrepreneurs break through growth plateaus, Jeremy unpacks the mental shifts and practical strategies required to build sustainable growth without burnout. We dive deep into the concept of moving from "reactive chaos&qu...